The No Wonder You Love Paper campaign is a global initiative designed to tell everyone about the great sustainability story behind Print and Paper.
It has been put together by Two Sides, an industry organisation set up to promote the responsible production and use of Print and Paper as a uniquely powerful and sustainable communications medium.
From newspapers to magazines, from photocopier paper to leaflets we believe Print and Paper cannot be beaten for sheer flexibility, style, impact and touch.
Add in the great environmental story and you have the perfect combination - all the special qualities that only paper can deliver and a wonderfully sustainable medium.
Click to enlarge. You can also download the Blippar app and scan the adverts!
As always, there are two sides to every debate, and paper has a great environmental story to tell. This is an industry that depends on a renewable source for its principal raw material, and one that leads the world in recycling. Two Sides presents the real facts about paper production, use and recycling. The aim of the initiative is to dispel the misconceptions surrounding paper to promote more informed and confident decisions as well as a more responsible use of paper and print as a unique communications medium.
Click the images below to bust those myths!