Submitted by: Laurie Cansfield 12/10/2012
Northumberland based company Potts Print UK has carbon offset its entire operations with the conservation of 97,500 square metres of land, and can now offer clients fully carbon balanced products as the first Carbon Balanced Printing Company in the North of England.
Potts has been carbon balancing its paper as a service to clients since last year, via a partnership with Howard Smith Paper Group, The Paper Co and the conservation charity World Land Trust. The aim was always to go one step further and carbon balance all business activities as well as the materials it uses.
Working with the Edinburgh Centre for Carbon Management ECCM, Operations Director Tony Mullarkey submitted facts and figures about energy usage across the whole company the printing presses, the computers and other hardware, company vehicle mileage, production of materials, delivery distances and everything else and the ECCM calculated the carbon footprint of the business. This will be offset by the World Land Trust, through the preservation of endangered tropical rainforests equaling the size of 12 football pitches.
There are only a very small number of printing companies in the UK with the title Carbon Balanced Publication Printing Company, and Potts is aiming to become a leader in this movement. With that in mind, it's not only offsetting carbon that Potts dedicated environmental team is concerned with, it is also innovatively reducing carbon emissions across the business in the first place.
For a number of years Potts has utilised green printing systems such as vegetable based inks, alcohol free printing, waterless printing with a DI digital offset press removing the need for platemaking in certain jobs and was one of the first UK companies to upgrade to the AGFA Azura TS chemistry free platemaking option for lithographic printing.
Aside from investments in eco-friendly technology, a number of other positive steps have been introduced over the past few years. These include FSC, PEFC and ISO 14001 accreditation, data cleansing of mailing lists and donating waste paper to local schools.One of the most significant recent initiatives is a waste management system with a target of zero to landfill. Within six months our waste to landfill has been reduced to under 1% of all waste produced over 99% being recycled or converted to energy. This supports Potts aim to do more than simply offset carbon, but to minimize the overall environmental impact of the business.
What next? LED lighting. Rainwater collection. Solar power. Electric vehicles. These are all goals that Potts is targeting for the future.
Continuous reduction of carbon impact. Offsetting of remaining unavoidable carbon emissions Creating a culture of pro-sustainability within the workforce, which can be continued at home.
Improvement of business sustainability and efficiencies. Adherence to the Climate Change Act and Carbon Disclosure Project. A unique USP for agency clients when offering a full design and printing service. An advantage for public sector tenders particularly in Scotland, when the Procurement Reform Bill comes into effect Its the right thing to do
Potts Print UK, Atlas House, Nelson Park, Cramlington, Northumberland NE23 1WG Phone 0845 375 1875 Website www.potts.co.uk/greenprint