A fifth of 18-24s (twice as many as over-55s) believe print communications will never be replaced by online contact

12/06/2014

46% of consumers think the world without print would be a worse place– and a fifth of 18-24s (twice as many as over-55s) believe print communications will never be replaced by online contact; so print’s future would seem to be assured.


Source: fast.MAP/UK DMA research, ‘Letterbox to inbox’, 2013