Royal Mail MarketReach- The Private Life of Mail

Submitted by: Greg Selfe 17/02/2015

Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand what makes mail such a powerful communication tool. The research looked inside consumers’ homes, hearts and heads, and this is what they discovered.

Source: Royal Mail MarketReach, 2015. The Private Life of Mail.