Sustainable by Design An Investigation into Ecologically Friendly Typography

Submitted by: Martyn Eustace 03/05/2011

This research investigates the effects that font choice, typographic design, and page layout have on the conservation of ink and paper. This is one part of a broader concern with the environmental sustainability of digital printing. The particular focus of this report is on thesis guidelines for graduate students in the School of Print Media at RIT. The preparation and printing of theses is a salient area of paper and ink consumption at an institution of higher education and research. Established, well-defined thesis guidelines permit precise comparisons of the effects of different typographic factors on materials consumption. Three different aspects were investigated in the preparation and publication of graduate theses in order to determine the amount of reduction possible in paper and ink consumption. A high measurable potential for waste reduction was found. By Charles Bigelow, Melbert B. Cary Distinguished Professor,School of Print Media, Rochester Institute of TechnologyDealva J. Dowd-Hinkle, Daniel Horowitz, Garret Voorhees, Graduate Students, School of Print Media Rochester Institute of Technology A Research Monograph of the Printing Industry Center at RIT No. PICRM-2011-03