CSR Europe’s Sustainable Marketing Guide

Submitted by: The Two Sides Team October 7, 2010

Pioneering companies have proved that moving towards more sustainable marketing practices can be a shrewd business move. For many, operating in an ethically and environmentally responsible way is proving to be a cost-effective hit with customers.

But the temptation to overplay the environment card is leading many companies into the dangerous area of Greenwash.

This excellent Guide sets out the road map and pitfalls

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CSR Europe’s Sustainable Marketing Guide