Two Sides Needs Your Help!
Two Sides was recently flooded with complaints from around the world about unsubstantiated anti-paper environmental claims used by Dropbox, Inc. to encourage the use of its digital services. In an email distributed globally, the digital document management and storage company claimed that “Less Paper = More Trees,” using Dropbox is “more earth-friendly,” and that people can “do their part for the planet” and “secure the future of forests” by using Dropbox.
With nearly 17 million paying customers and millions more who use its free service, Dropbox’s misleading claims are damaging consumer and business decision-maker perceptions of paper’s environmental sustainability and threatening the livelihoods of millions of people in the global paper, printing and mail sector.
Two Sides wrote to the company’s CEO urging Dropbox to stop using these types of deceptive environmental claims about paper. Now, we’re asking our members to amplify the urgency of our request with letters of your own.
For your convenience, you can download a sample letter with graphics here. You may simply copy the text into an email to email@example.com. However, we encourage you to copy and paste the text into a new document and personalise the letter with a sentence or two about how these types of claims harm your business, especially if you are a Dropbox customer.
If you wish to send a physical letter to Dropbox CEO Drew Houston, the address is indicated in the letter. Because we are advocating the use of print on paper, sending your letter by mail will have more impact, but we ask you to email a copy in the first instance and leave it to your discretion if you want to send the letter.
Please forward this page to any of your colleagues who may also wish to raise their concerns with Dropbox.