Four years after it was last printed, the global fashion media brand has made a return to print in Australia, following a resurgence in print magazine sales and associated advertising revenue. Jane Huxley, CEO of the title’s publisher, Are Media, says there are two main factors behind the move: the enduring brand strength magazines have during tough economic times and a consumer reaction to “the digital deluge”.
“People are reacting to that deluge of digital content by sitting back and saying, ‘Hey, I just want it curated for me,” she said. “I just want somebody to do the work in helping me to understand what it is that’s relevant, contextual and real’. The luxury contingent love print. They also love to reach our audiences across our digital sites and social, but they love a thick glossy page more than anybody else.”