The Two Sides Power of Print seminar is back once again, promising to inspire, educate and entertain with a packed line-up of speakers and a networking drinks reception. Held at Stationers’ Hall in London on the 7th of November, the event gathers senior figures in the print, paper and packaging sectors from across the world to listen to fellow industry experts and thought leaders in sustainability, retail, technology and marketing.
Immediately after the day event, there will be a drinks reception to catch up with colleagues and network with new contacts. This will be a fantastic opportunity to chat about the day while relaxing with a complimentary drink or two.
Two Sides and BPIF members are eligible for a 25% discount on their tickets. For more information, email email@example.com
Packaging Development Leader at IKEA
IKEA’s Maja Kjellberg will explain the crucial role that packaging plays in the retailer’s identity and success. Helping the brand to deliver products all the way from the supplier to the customer, IKEA’s packaging has enabled automation and a number of smart innovations within construction and design. Maja will also discuss how IKEA will use packaging to achieve its sustainability goals.
You can read a Q&A interview with Maja Kjellberg ahead of her appearance at PoP23 here!
Managing Director of Whistl
As Managing Director (Doordrop) of Whistl, Mark Davies is also President of the European Letterbox Marketing Association (ELMA). His presentation will revolve around the imminent disruption of digital marketing thanks to new data regulations and privacy concerns, and how print media can answer the most common challenges of this new digital landscape.
Data Director of JICMAIL
With a presentation titled ‘Reframing the value of mail in the attention economy’, Ian Gibbs will make the case for quantifying the amount of time consumers spend directly engaging with advertising. With key results from JICMAIL’s latest study, he will explain how the research reframes how marketers should think about the cost-efficiency of direct mail and door drops compared to other media channels.
Director of Marketing & Innovation, CANON Europe
The Director of Marketing & Innovation for CANON Europe will draw on his extensive experience in packaging design and print to explore the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can proactively cultivate with customers through a more personalised approach.
Founder of Net Zero Now
Net zero can mean different things to different people, but Simon Heppner of Net Zero Now will set out what it means for print businesses, why it makes good business sense to implement a net-zero strategy, and how you can take effective action to get started. By doing this, your business will find it easier to recruit and retain the best employees, win new customers and comply with government reporting requirements.
Author and Consumer Trend Specialist
As an expert in consumer trends and co-author of Future Normal, a “handbook for visionaries”, Henry Coutinho-Mason is one of the world’s leading experts on future technology. This fast-paced and practical session will see Henry lay out a radical way of thinking about AI that draws on his 10-plus years of helping organisations navigate rapid technological change. Hint: it involves focusing as much on what AI won’t change as much as what it will.
Owner of This Is Ape
Consultant, designer, lecturer and author, Mark Shayler works with some of the world’s leading brands on the creativity and innovation of products, services and business models. His presentation will explore why the tactility of print is an antidote to the glare of digital and how print off ers a way of breaking through and delivering a point of diff erence. “The power of print is multi-faceted, tactile and enduring, and can take all of the oxygen out of the room,” he says. “The power of print is now.”
Sustainability Director of CEPI
The Sustainability Director of CEPI will examine the opportunities and challenges for packaging producers that arise from the latest changes to EU environmental legislation. As well as discussing the ongoing review of the EU’s Packaging and Packaging Waste Directive, she will consider whether paper and board’s many sustainability credentials will be enough to meet the business needs of customers while supporting the EU’s ambitions.
Managing Director of Two Sides
Jonathan Tame is Managing Director for the global Two Sides campaign, which promotes the sustainability and attractiveness of print, paper and paper packaging.
With 30 years experience in this sector working for paper manufactures, merchants and printers. Previously Head of Environment for PaperlinX merchants, and an advisor to the UK Government on sustainable procurement for print and paper.