The annual Two Sides Power of Print Seminar was an enthralling mix of inspirational speakers and valuable information. Here are the highlights of a fantastic day.
With rain soaking the streets of central London and Stationer’s Hall packed full of leading figures in the print, paper and packaging industry, there was a comforting familiar feeling to this year’s Power of Print Seminar. Three years since the last physical event in 2019, delegates were not only delighted to be at an in-person event, but one that provided a rich line-up of speakers from senior agency owners to renowned economists.
The day was an enlightening blend of how the print industry will develop to tackle the challenges of the current and future media landscapes, and the advantages it offers to brands and consumers. But first, Charles Jarrold, Chief Executive of the BPIF was called upon to provide an assessment of the market and what lies ahead for 2023.
Despite industry turnover predicted to rise by 7.5% by next year, there are a number of concerns, namely inflation, access to labour, wage pressures, and energy costs. On the plus side, the BPIF are seeing a lot more collaboration within the industry and the joining up of supply chains. “The sector has had to cope with a lot,” said Charles. “But it’s enormously diverse and highly resilient.”