Stora launches new corporate identity

Submitted by: The Two Sides Team May 9, 2011

The new identity symbolises the Group’s commitment to creating a sustainable future for the planet by developing innovative solutions based on renewable materials. It’s all part of a corporate strategic review called ‘Rethink’.
“Rethink is based on changes that have been and are taking place within Stora Enso and its businesses. We want to think about our business in new ways, and this spirit of challenging the old ways is becoming something of a daily routine in the Group,” says Stora Enso CEO Jouko Karvinen.

“We believe we are not the only ones rethinking. People around the world are rethinking – all our stakeholders are rethinking. Whether it’s how the planet is to be saved for future generations, how companies have to learn to build businesses in new societies in a responsible way or consumers asking for sustainable solutions and how we can respond to those consumer needs, we are all rethinking.”

“Rethinking – questioning old ways of doing things and finding new ways and solutions to satisfy customers, shareholders, employees and society at large – is a daunting challenge. We feel that our Group management is fully committed and ready to take on this task,” says Gunnar Brock, Chairman of the Stora Enso Board of Directors.

Stora Enso’s corporate identity is being renewed as part of the Rethink change process. The new identity symbolises the Group’s commitment to creating a sustainable future for the planet by developing innovative solutions based on renewable materials. The design of the new logo reflects shapes related to Stora Enso’s business and products, as well as the unending cycles of nature. Its form is inspired by the petalless flower of the eucalyptus tree, an increasingly important source of raw material for pulp production.

For further information, please contact:
Jouko Karvinen, CEO, tel. +358 2046 21410
Lauri Peltola, Head of Communications and Global Responsibility, tel. +358 2046 21380

Stora Enso Rethink 2010

Elaborates
on Stora Enso’s company philosophy, encapsulated in Rethink.
Interesting articles, among them feature stories on Stora Enso’s work in
Brazil, Laos and Uruguay, help the reader to understand how business
and global responsibility can be combined – with some rethinking.

Share this story