Submitted by: The Two Sides Team September 12, 2013
The Two Sides team in Norway have distributed several thousand copies of the Norwegian Myths and Facts booklet to all high schools, marketing and advertising schools in Norway.
Teachers all over are using the Myths and Facts booklet to teach learners about nature, environment and the sustainability of paper with the opportunity to use it in the curriculum for the next school year.
The popular M&F brochure, which has now been revised to its 8th version and translated into multiple languages, is regularly updated with carefully researched references to support all facts.
The brochure is an effective and useful tool to share print and papers environmental story. It educates clients, customers and consumers about paper based communication as a sustainable, recyclable and renewable resource.
Two Sides has also developed the 'No Wonder You Love Paper' advertising campaign across Europe and in Norway, the advertisements are published in major magazine and reach a diverse audience.