Two Sides US team up with What They Think? Website

Likewise, the survey found, when reading industry magazines, 52% read print and another 20% read a mix of both print and digital formats. For all the timeliness and convenience of online media–and publications available, either via an app, or through mobile Internet sites, for iPads and iPhones–print is still a preference for many readers. Now, of course, “executives” implies a somewhat older readership, and while a preference for electronic media is not necessarily age-specific, there is a very strong generational component in a preference for non-print. However this is little to do with environmental reasons, and much to do with having grown up immersed in technology and digital media.

 

Check out the WhatTheyThink? website for more information.