{"id":10618,"date":"2026-09-11T12:07:00","date_gmt":"2026-09-11T12:07:00","guid":{"rendered":"https:\/\/twosides.info\/baleni-pro-verejnou-sluzbu\/"},"modified":"2026-09-11T12:07:00","modified_gmt":"2026-09-11T12:07:00","slug":"baleni-pro-verejnou-sluzbu","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/baleni-pro-verejnou-sluzbu\/","title":{"rendered":"Balen\u00ed pro ve\u0159ejnou slu\u017ebu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zjist\u011bte v\u00edce o celosv\u011btov\u00e9m trendu v oblasti obal\u016f s jasn\u00fdm poselstv\u00edm, jejich\u017e c\u00edlem je zvy\u0161ovat pov\u011bdom\u00ed o d\u016fle\u017eit\u00fdch t\u00e9matech a bojovat proti dezinformac\u00edm.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na za\u010d\u00e1tku tohoto roku za\u010dala jedna z nejzn\u00e1m\u011bj\u0161\u00edch brazilsk\u00fdch zna\u010dek ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, Piracanjuba, vyu\u017e\u00edvat sv\u00e9 kartonov\u00e9 obaly k \u0161\u00ed\u0159en\u00ed v\u00fdrazn\u00fdch sd\u011blen\u00ed o autismu. Od dubna se ka\u017ed\u00fd m\u011bs\u00edc distribuuje p\u0159ibli\u017en\u011b 60 milion\u016f karton\u016f UHT ml\u00e9ka t\u00e9to spole\u010dnosti s n\u00e1pisy jako \u201eAutismus nen\u00ed nemoc\u201c, \u201eKa\u017ed\u00fd autista je jedine\u010dn\u00fd\u201c a \u201eAutist\u00e9 se rod\u00ed jako autist\u00e9\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato iniciativa, vyvinut\u00e1 ve spolupr\u00e1ci s neziskovou organizac\u00ed Autistas Brasil zab\u00fdvaj\u00edc\u00ed se autismem, vznikla s c\u00edlem \u010delit obrovsk\u00e9mu mno\u017estv\u00ed dezinformac\u00ed o autismu v Braz\u00edlii, jejich\u017e po\u010det se od za\u010d\u00e1tku pandemie zv\u00fd\u0161il o v\u00edce ne\u017e 15 000 %. M\u00edsto toho, aby spole\u010dnost Piracanjuba spol\u00e9hala na to, \u017ee si lid\u00e9 vyhledaj\u00ed objektivn\u00ed informace k tomuto t\u00e9matu, p\u0159edkl\u00e1d\u00e1 je sv\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo na kuchy\u0148sk\u00fd st\u016fl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eDouf\u00e1me<\/em>, <em>\u017ee oslov\u00edme pr\u00e1v\u011b ty, ke kter\u00fdm se internet nedostane \u2013 rodiny, kter\u00e9 nikdy nem\u011bly p\u0159\u00edle\u017eitost k seri\u00f3zn\u00ed diskusi o autismu,<\/em>\u201c vysv\u011btluje Guilherme de Almeida, p\u0159edseda organizace Autistas Brasil. <br>\u201e<em>\u201eKdy\u017e se krabice dostane na sn\u00edda\u0148ov\u00fd st\u016fl babi\u010dky ve vnitrozem\u00ed st\u00e1tu Maranh\u00e3o nebo pracuj\u00edc\u00edho otce na severu st\u00e1tu Minas Gerais, m\u016f\u017ee to b\u00fdt pro danou rodinu prvn\u00ed skute\u010dn\u00fd kontakt se spr\u00e1vn\u00fdmi informacemi na toto t\u00e9ma.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fv\u011bryhodn\u00fd partner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u010dn\u00ed kampa\u0148 organizac\u00ed Piracanjuba a Autistas Brasil si uv\u011bdomuje vliv, jak\u00fd m\u00e1 obal, a jeho kl\u00ed\u010dovou roli v \u017eivot\u011b lid\u00ed. Zat\u00edmco v\u011bt\u0161ina zna\u010dek vyu\u017e\u00edv\u00e1 ve\u0161ker\u00fd prostor na obalech k prodeji v\u00fdrobk\u016f nebo k propagaci akc\u00ed, existuj\u00ed zna\u010dky, kter\u00e9 tento prostor rad\u011bji vyu\u017e\u00edvaj\u00ed k boji proti dezinformac\u00edm nebo ke zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o z\u00e1va\u017en\u00fdch t\u00e9matech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Balen\u00ed samoz\u0159ejm\u011b ji\u017e dlouho hraje d\u016fle\u017eitou roli p\u0159i poskytov\u00e1n\u00ed v\u011bcn\u00fdch informac\u00ed spot\u0159ebitel\u016fm, a\u0165 u\u017e jde o pokyny k d\u00e1vkov\u00e1n\u00ed u l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f, nebo o \u00fadaje o alergenech na obalech potravin a n\u00e1poj\u016f. Vedle spln\u011bn\u00ed z\u00e1konn\u00fdch po\u017eadavk\u016f v\u0161ak zna\u010dky st\u00e1le \u010dast\u011bji vyu\u017e\u00edvaj\u00ed svou d\u016fv\u011bryhodnost a hmatatelnou p\u0159\u00edtomnost k \u0161\u00ed\u0159en\u00ed ve\u0159ejn\u011b prosp\u011b\u0161n\u00fdch sd\u011blen\u00ed, \u010d\u00edm\u017e posiluj\u00ed smysl sv\u00e9 existence a z\u00e1rove\u0148 pom\u00e1haj\u00ed lidem vyrovnat se s obt\u00ed\u017en\u00fdmi t\u00e9maty a zlep\u0161it sv\u00e9 zdrav\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch p\u0159\u00edklad\u016f obal\u016f, kter\u00e9 zvy\u0161uj\u00ed pov\u011bdom\u00ed o zdravotn\u00edch probl\u00e9mech, je kampa\u0148 \u201eGetOnARoll\u201c organizace Bowel Cancer UK, kter\u00e1 vyz\u00fdv\u00e1 maloobchodn\u00edky a zna\u010dky po cel\u00e9 zemi, aby na obaly toaletn\u00edho pap\u00edru uv\u00e1d\u011bli p\u0159\u00edznaky rakoviny tlust\u00e9ho st\u0159eva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampa\u0148 zah\u00e1jila v roce 2022 Cara Hoofe, zam\u011bstnankyn\u011b spole\u010dnosti M&amp;S, u kter\u00e9 byla tato nemoc diagnostikov\u00e1na, a kter\u00e1 p\u0159esv\u011bd\u010dila tento supermarket, aby na toaletn\u00ed pap\u00edr vlastn\u00ed zna\u010dky vytiskl p\u0159\u00edznaky rakoviny tlust\u00e9ho st\u0159eva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po spole\u010dnosti M&amp;S rychle n\u00e1sledovaly zna\u010dky Andrex, Aldi, Morrisons, Waitrose, Sainsbury\u2019s, Asda, Co-op, Lidl a v posledn\u00ed dob\u011b tak\u00e9 Amazon. B\u011bhem \u010dty\u0159 let tato kampa\u0148 informovala miliony lid\u00ed o rakovin\u011b tlust\u00e9ho st\u0159eva a zachr\u00e1nila tis\u00edce \u017eivot\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<em>Kdy\u017e jsem ten n\u00e1pad poprv\u00e9 p\u0159ednesl spole\u010dnosti M&amp;S, byl jsem nad\u0161en\u00fd<\/em>, <em>\u017ee mi \u0159ekli \u201aano\u2018<\/em>,\u201c \u0159ekl Hoofe. \u201eI kdy\u017e<em> jsem doufal, \u017ee to bude za\u010d\u00e1tek n\u011b\u010deho v\u011bt\u0161\u00edho, ani na chv\u00edli m\u011b nenapadlo, \u017ee se ocitneme v situaci, v jak\u00e9 jsme dnes. Tato kampa\u0148 mi opravdu uk\u00e1zala s\u00edlu spolupr\u00e1ce.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc, kdy\u017e ji pot\u0159ebujete<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b fyzick\u00e9ho zdrav\u00ed vyu\u017e\u00edv\u00e1 \u0159ada zna\u010dek sv\u00e9 obaly tak\u00e9 k \u0159e\u0161en\u00ed ot\u00e1zek du\u0161evn\u00edho zdrav\u00ed. Tyto obaly jsou navr\u017eeny tak, aby nejen povzbuzovaly lidi k tomu, aby se sv\u011b\u0159ili a mluvili o sv\u00fdch p\u0159\u00edpadn\u00fdch probl\u00e9mech, ale tak\u00e9 poskytovaly informace, kter\u00e9 jim v obdob\u00edch velk\u00e9ho stresu pomohou a podpo\u0159\u00ed je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skv\u011bl\u00fdm p\u0159\u00edkladem je partnerstv\u00ed mezi supermarketem Aldi a nadac\u00ed PANDAS Foundation, britskou charitativn\u00ed organizac\u00ed, kter\u00e1 nab\u00edz\u00ed podporu rodin\u00e1m a rodi\u010d\u016fm, kte\u0159\u00ed mohou trp\u011bt perinat\u00e1ln\u00edmi du\u0161evn\u00edmi onemocn\u011bn\u00edmi, v\u010detn\u011b prenat\u00e1ln\u00ed a poporodn\u00ed deprese. Na z\u00e1klad\u011b odborn\u00fdch znalost\u00ed a zku\u0161enost\u00ed nadace PANDAS Foundation spole\u010dnost Aldi na obalech sv\u00fdch d\u011btsk\u00fdch ubrousk\u016f Mamia Sensitive a Extra Sensitive uvedla informace, jako je seznam b\u011b\u017en\u00fdch p\u0159\u00edznak\u016f perinat\u00e1ln\u00edch du\u0161evn\u00edch onemocn\u011bn\u00ed a kontaktn\u00ed \u00fadaje na linky pomoci a podp\u016frn\u00e9 skupiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<em>Tato kampa\u0148 spojuje dv\u011b siln\u00e9 slo\u017eky: empatii a zviditeln\u011bn\u00ed,<\/em>\u201c uvedla Annie Belasco, v\u00fdkonn\u00e1 \u0159editelka nadace PANDAS. <em>\u201eTolik rodi\u010d\u016f se pot\u00fdk\u00e1 s probl\u00e9my v tichosti a tato kampa\u0148 jim vn\u00e1\u0161\u00ed nad\u011bji p\u0159\u00edmo do rukou.<\/em>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch v\u0161ech t\u011bchto kampan\u00ed dokazuje, \u017ee dob\u0159e navr\u017een\u00fd obal dok\u00e1\u017ee zprost\u0159edkovat sd\u011blen\u00ed p\u0159\u00edmo t\u011bm lidem, kte\u0159\u00ed ho mo\u017en\u00e1 pot\u0159ebuj\u00ed nejv\u00edce, a nab\u00edz\u00ed \u00fa\u010dinnou kombinaci prakti\u010dnosti, um\u00edst\u011bn\u00ed a d\u016fkladn\u011b prov\u011b\u0159en\u00fdch informac\u00ed, d\u00edky n\u00ed\u017e oslov\u00ed spot\u0159ebitele p\u0159esn\u011b ve spr\u00e1vn\u00fd okam\u017eik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je-li tato kombinace spr\u00e1vn\u011b vyu\u017eita, m\u016f\u017ee p\u0159in\u00e9st skute\u010dnou zm\u011bnu v \u017eivot\u011b \u010dlov\u011bka \u2013 a mo\u017en\u00e1 ho dokonce zachr\u00e1nit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte v\u00edce o celosv\u011btov\u00e9m trendu v oblasti obal\u016f s jasn\u00fdm poselstv\u00edm, jejich\u017e c\u00edlem je zvy\u0161ovat pov\u011bdom\u00ed o d\u016fle\u017eit\u00fdch t\u00e9matech a bojovat proti dezinformac\u00edm.\u00a0 Na za\u010d\u00e1tku tohoto roku za\u010dala jedna z nejzn\u00e1m\u011bj\u0161\u00edch brazilsk\u00fdch zna\u010dek ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, Piracanjuba, vyu\u017e\u00edvat sv\u00e9 kartonov\u00e9 obaly k \u0161\u00ed\u0159en\u00ed v\u00fdrazn\u00fdch sd\u011blen\u00ed o autismu. Od dubna se ka\u017ed\u00fd m\u011bs\u00edc distribuuje p\u0159ibli\u017en\u011b 60 milion\u016f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balen\u00ed pro ve\u0159ejnou slu\u017ebu - Two Sides<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/baleni-pro-verejnou-sluzbu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balen\u00ed pro ve\u0159ejnou slu\u017ebu - Two Sides\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte v\u00edce o celosv\u011btov\u00e9m trendu v oblasti obal\u016f s jasn\u00fdm poselstv\u00edm, jejich\u017e c\u00edlem je zvy\u0161ovat pov\u011bdom\u00ed o d\u016fle\u017eit\u00fdch t\u00e9matech a bojovat proti dezinformac\u00edm.\u00a0 Na za\u010d\u00e1tku tohoto roku za\u010dala jedna z nejzn\u00e1m\u011bj\u0161\u00edch brazilsk\u00fdch zna\u010dek ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, Piracanjuba, vyu\u017e\u00edvat sv\u00e9 kartonov\u00e9 obaly k \u0161\u00ed\u0159en\u00ed v\u00fdrazn\u00fdch sd\u011blen\u00ed o autismu. 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