{"id":11059,"date":"2026-08-17T11:50:00","date_gmt":"2026-08-17T11:50:00","guid":{"rendered":"https:\/\/twosides.info\/otazky-a-odpovedi-clenu-two-sides-citipost-mail\/"},"modified":"2026-08-17T11:50:00","modified_gmt":"2026-08-17T11:50:00","slug":"otazky-a-odpovedi-clenu-two-sides-citipost-mail","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/otazky-a-odpovedi-clenu-two-sides-citipost-mail\/","title":{"rendered":"Ot\u00e1zky a odpov\u011bdi \u010dlen\u016f Two Sides \u2013 Citipost Mail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">David Bradford, \u0159editel pro marketing a regula\u010dn\u00ed z\u00e1le\u017eitosti ve spole\u010dnosti <a href=\"https:\/\/www.citipostmail.co.uk\/\" target=\"_blank\" rel=\"noopener\">Citipost Mail,<\/a> odpov\u011bd\u011bl na na\u0161e ot\u00e1zky t\u00fdkaj\u00edc\u00ed se po\u0161tovn\u00edch slu\u017eeb a vysv\u011btlil, pro\u010d se spole\u010dnost p\u0159ipojila k organizaci Two Sides.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e9 byly d\u016fvody, pro\u010d se spole\u010dnost Citipost Mail p\u0159ipojila k organizaci Two Sides?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Opravdu podporujeme \u010dinnost organizace Two Sides. Je to spr\u00e1vn\u00e1 v\u011bc a tato organizace dosahuje opravdu p\u016fsobiv\u00fdch v\u00fdsledk\u016f. K dispozici je tak\u00e9 \u0161irok\u00e1 \u0161k\u00e1la zdroj\u016f, kter\u00e9 m\u016f\u017eeme p\u0159izp\u016fsobit a vyu\u017e\u00edt pro komunikaci s na\u0161imi st\u00e1vaj\u00edc\u00edmi i potenci\u00e1ln\u00edmi klienty. Citipost Mail m\u00e1 velk\u00fd po\u010det klient\u016f v mnoha r\u016fzn\u00fdch odv\u011btv\u00edch, a proto pot\u0159ebujeme spoustu informac\u00ed o \u00fa\u010dinnosti a udr\u017eitelnosti tisku a pap\u00edru, kter\u00e9 organizace Two Sides poskytuje.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pt\u00e1 se va\u0161e klient\u016f \u010dasto na udr\u017eitelnost pap\u00edru?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Zaj\u00edmav\u00e9 je, \u017ee ne. Ro\u010dn\u011b p\u0159eprav\u00edme mezi 270 a 300 miliony z\u00e1silek, tak\u017ee by se dalo o\u010dek\u00e1vat, \u017ee se na to bude pt\u00e1t \u010dast\u011bji. Mysl\u00edm si ale, \u017ee je to d\u00edky pr\u00e1ci, kterou odv\u00e1d\u00ed Two Sides a dal\u0161\u00ed organizace. Poselstv\u00ed, \u017ee pap\u00edr je recyklovateln\u00fd a ve srovn\u00e1n\u00ed s digit\u00e1ln\u00edmi a online form\u00e1ty vysoce udr\u017eiteln\u00fd, spolu s problematikou \u201egreenwashingu\u201c, se da\u0159\u00ed \u0161\u00ed\u0159it opravdu dob\u0159e, tak\u017ee se na to u\u017e moc nept\u00e1. \u010cast\u011bji se n\u00e1s ptaj\u00ed na to, kde se jako spole\u010dnost nach\u00e1z\u00edme na na\u0161\u00ed cest\u011b k nulov\u00fdm emis\u00edm a jak jsme sn\u00ed\u017eili na\u0161e emise uhl\u00edku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e1 je v sou\u010dasn\u00e9 dob\u011b situace na trhu s direct mailem?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u011b trh vykazuje stabiln\u00ed pokles, co\u017e m\u00e1 v\u0161ak \u0159adu p\u0159\u00ed\u010din. \u010c\u00e1st ztr\u00e1t je zp\u016fsobena p\u0159esunem kampan\u00ed do digit\u00e1ln\u00edho prost\u0159ed\u00ed, ale z\u00e1rove\u0148 se zlep\u0161uje i c\u00edlen\u00ed v oblasti direct mailu. Lid\u00e9 mnohem l\u00e9pe c\u00edl\u00ed na skupiny z\u00e1kazn\u00edk\u016f a potenci\u00e1ln\u00ed klienty, co\u017e v\u00fdrazn\u011b sni\u017euje pl\u00fdtv\u00e1n\u00ed. D\u0159\u00edve zna\u010dky uplat\u0148ovaly plo\u0161n\u00fd p\u0159\u00edstup, co\u017e vedlo k velk\u00e9mu pl\u00fdtv\u00e1n\u00ed a ni\u017e\u0161\u00ed n\u00e1vratnosti investic, ne\u017e kdyby bylo c\u00edlen\u00ed spr\u00e1vn\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Plat\u00ed to stejn\u011b pro v\u0161echny druhy po\u0161ty?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Velkou \u010d\u00e1st poklesu v oblasti direct mailu tvo\u0159\u00ed transak\u010dn\u00ed korespondence \u2013 v\u00fdpisy z bankovn\u00edch \u00fa\u010dt\u016f, pokuty, pozv\u00e1nky na l\u00e9ka\u0159sk\u00e9 prohl\u00eddky \u2013, av\u0161ak reklamn\u00ed direct mail v sou\u010dasn\u00e9 dob\u011b zaznamen\u00e1v\u00e1 n\u00e1r\u016fst. To jsme jednozna\u010dn\u011b zaznamenali v posledn\u00edch \u0161esti a\u017e osmi m\u011bs\u00edc\u00edch. Firmy sice mo\u017en\u00e1 sni\u017euj\u00ed po\u010det z\u00e1silek v r\u00e1mci jednotliv\u00fdch kampan\u00ed d\u00edky lep\u0161\u00edmu zac\u00edlen\u00ed, ale z\u00e1rove\u0148 zvy\u0161uj\u00ed po\u010det samotn\u00fdch kampan\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak mohou firmy zv\u00fd\u0161it \u00fa\u010dinnost korespondence?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Velk\u00e1 \u010d\u00e1st pr\u00e1ce, kterou v sou\u010dasn\u00e9 dob\u011b s klienty d\u011bl\u00e1me, spo\u010d\u00edv\u00e1 v tom, \u017ee se je sna\u017e\u00edme p\u0159esv\u011bd\u010dit, aby n\u00e1s zapojili do diskuse o kampani co nejd\u0159\u00edve, proto\u017ee jim m\u016f\u017eeme pomoci s v\u00fdb\u011brem dat. M\u016f\u017eeme tak\u00e9 pomoci s kreativou pro direct mail, proto\u017ee v\u00edme, co funguje a co ne. Market\u00e9\u0159i si za\u010d\u00ednaj\u00ed uv\u011bdomovat, \u017ee pozornost, kterou si po\u0161ta z\u00edsk\u00e1v\u00e1 ve srovn\u00e1n\u00ed s digit\u00e1ln\u00edmi kan\u00e1ly, je mnohem vy\u0161\u0161\u00ed, tak\u017ee pokud to ud\u011bl\u00e1te spr\u00e1vn\u011b, investice se vyplat\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed informace o slu\u017eb\u011b Citipost Mail najdete na str\u00e1nk\u00e1ch <a href=\"https:\/\/www.citipostmail.co.uk\/\" target=\"_blank\" rel=\"noopener\">citipostmail.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Bradford, \u0159editel pro marketing a regula\u010dn\u00ed z\u00e1le\u017eitosti ve spole\u010dnosti Citipost Mail, odpov\u011bd\u011bl na na\u0161e ot\u00e1zky t\u00fdkaj\u00edc\u00ed se po\u0161tovn\u00edch slu\u017eeb a vysv\u011btlil, pro\u010d se spole\u010dnost p\u0159ipojila k organizaci Two Sides. Jak\u00e9 byly d\u016fvody, pro\u010d se spole\u010dnost Citipost Mail p\u0159ipojila k organizaci Two Sides? Opravdu podporujeme \u010dinnost organizace Two Sides. Je to spr\u00e1vn\u00e1 v\u011bc a tato [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ot\u00e1zky a odpov\u011bdi \u010dlen\u016f Two Sides \u2013 Citipost Mail - Two Sides<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/otazky-a-odpovedi-clenu-two-sides-citipost-mail\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ot\u00e1zky a odpov\u011bdi \u010dlen\u016f Two Sides \u2013 Citipost Mail - Two Sides\" \/>\n<meta property=\"og:description\" content=\"David Bradford, \u0159editel pro marketing a regula\u010dn\u00ed z\u00e1le\u017eitosti ve spole\u010dnosti Citipost Mail, odpov\u011bd\u011bl na na\u0161e ot\u00e1zky t\u00fdkaj\u00edc\u00ed se po\u0161tovn\u00edch slu\u017eeb a vysv\u011btlil, pro\u010d se spole\u010dnost p\u0159ipojila k organizaci Two Sides. Jak\u00e9 byly d\u016fvody, pro\u010d se spole\u010dnost Citipost Mail p\u0159ipojila k organizaci Two Sides? Opravdu podporujeme \u010dinnost organizace Two Sides. 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