{"id":6007,"date":"2024-02-20T13:45:29","date_gmt":"2024-02-20T13:45:29","guid":{"rendered":"https:\/\/twosides.info\/webinar-o-obalech-2024-elin-furelid-pernod-ricard\/"},"modified":"2024-02-20T13:45:29","modified_gmt":"2024-02-20T13:45:29","slug":"webinar-o-obalech-2024-elin-furelid-pernod-ricard","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/webinar-o-obalech-2024-elin-furelid-pernod-ricard\/","title":{"rendered":"Webin\u00e1\u0159 o obalech 2024: Elin Furelid, Pernod Ricard"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Packaging Webinar 2024 - Elin Furelid, Pernod Ricard\" src=\"https:\/\/player.vimeo.com\/video\/914759457?dnt=1&amp;app_id=122963\" width=\"500\" height=\"209\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdvoj pap\u00edrov\u00e9 l\u00e1hve Absolut<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pernod-ricard.com\/en\/brands\/absolut\" target=\"_blank\" rel=\"noopener\">Elin Furelid je \u0159editelkou divize Future Packaging ve spole\u010dnosti The Absolut Company<\/a>. D\u00edky sv\u00e9 dynamick\u00e9 kari\u00e9\u0159e trvaj\u00edc\u00ed v\u00edce ne\u017e 15 let v oblastech produktov\u00e9 strategie, inovac\u00ed a designu se Elin Furelid stala hnac\u00ed silou pozitivn\u00ed transformace. Je uzn\u00e1van\u00e1 za svou kl\u00ed\u010dovou roli p\u0159i prosazov\u00e1n\u00ed inovac\u00ed pro Absolut Vodka, nejv\u011bt\u0161\u00ed \u0161v\u00e9dsk\u00fd v\u00fdvozce potravin, kter\u00fd je zastoupen na v\u00edce ne\u017e 100 trz\u00edch po cel\u00e9m sv\u011bt\u011b. Elin se ve sv\u00e9 profesn\u00ed dr\u00e1ze d\u016fsledn\u011b v\u011bnuje vn\u00e1\u0161en\u00ed kreativity do sv\u00e9 pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako \u0159editelka pro budoucnost obal\u016f ve skupin\u011b The Absolut Group vede Elin program \u201eFuture of Packaging\u201c spole\u010dnosti The Absolut Company \u2013 vizion\u00e1\u0159skou iniciativu, jej\u00edm\u017e c\u00edlem je pot\u011b\u0161it spot\u0159ebitele a z\u00e1rove\u0148 minimalizovat mno\u017estv\u00ed odpadu a sn\u00ed\u017eit celkov\u00fd dopad na klima. D\u00edky t\u00e9to vizion\u00e1\u0159sk\u00e9 roli stoj\u00ed Elin v \u010dele progresivn\u00edch zm\u011bn, co\u017e j\u00ed umo\u017e\u0148uje propojit historick\u00e9 hodnoty a DNA zna\u010dky s progresivn\u00edm designem a obaly, kter\u00e9 spot\u0159ebitel\u00e9 cht\u011bj\u00ed a sv\u011bt pot\u0159ebuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elinino odhodl\u00e1n\u00ed prosazovat pozitivn\u00ed zm\u011bny dokl\u00e1d\u00e1 projekt Absolut Paper Bottle \u2013 d\u016fkaz jej\u00ed snahy prosazovat pap\u00edr jako prim\u00e1rn\u00ed materi\u00e1l, kter\u00fd dopl\u0148uje ikonickou sklen\u011bnou l\u00e1hev. Krom\u011b sv\u00e9 \u00fasp\u011b\u0161n\u00e9 kari\u00e9ry v marketingu m\u00e1 Elin za sebou tak\u00e9 minulost jako b\u00fdval\u00e1 vrcholov\u00e1 sportovkyn\u011b, kter\u00e1 hr\u00e1la evropskou h\u00e1zenou ve \u0160v\u00e9dsku a \u0158ecku. To dokazuje jej\u00ed neochv\u011bjn\u00e9 odhodl\u00e1n\u00ed a snahu o dokonalost jak v profesn\u00edm, tak v osobn\u00edm \u017eivot\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdvoj pap\u00edrov\u00e9 l\u00e1hve Absolut Elin Furelid je \u0159editelkou divize Future Packaging ve spole\u010dnosti The Absolut Company. D\u00edky sv\u00e9 dynamick\u00e9 kari\u00e9\u0159e trvaj\u00edc\u00ed v\u00edce ne\u017e 15 let v oblastech produktov\u00e9 strategie, inovac\u00ed a designu se Elin Furelid stala hnac\u00ed silou pozitivn\u00ed transformace. Je uzn\u00e1van\u00e1 za svou kl\u00ed\u010dovou roli p\u0159i prosazov\u00e1n\u00ed inovac\u00ed pro Absolut Vodka, nejv\u011bt\u0161\u00ed \u0161v\u00e9dsk\u00fd v\u00fdvozce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webin\u00e1\u0159 o obalech 2024: Elin Furelid, Pernod Ricard - Two Sides<\/title>\n<meta name=\"description\" content=\"Webin\u00e1\u0159 spole\u010dnosti Two Sides Packaging se konal 15. \u00fanora 2024 za \u00fa\u010dasti n\u011bkolika hostuj\u00edc\u00edch odborn\u00edk\u016f a p\u0159edn\u00edch osobnost\u00ed v oboru. 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