{"id":6020,"date":"2024-07-29T08:49:33","date_gmt":"2024-07-29T08:49:33","guid":{"rendered":"https:\/\/twosides.info\/bezbarierove-baleni\/"},"modified":"2024-07-29T08:49:33","modified_gmt":"2024-07-29T08:49:33","slug":"bezbarierove-baleni","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/bezbarierove-baleni\/","title":{"rendered":"Bezbari\u00e9rov\u00e9 balen\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Spole\u010dnosti se d\u016fkladn\u011b zab\u00fdvaj\u00ed sv\u00fdmi obaly a t\u00edm, jak je mohou p\u0159izp\u016fsobit pro z\u00e1kazn\u00edky se zdravotn\u00edm posti\u017een\u00edm. P\u0159in\u00e1\u0161\u00edme p\u0159ehled nejnov\u011bj\u0161\u00edch inovac\u00ed v oblasti bezbari\u00e9rov\u00fdch obal\u016f.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oblast bezbari\u00e9rov\u00fdch obal\u016f v uplynul\u00e9m roce nab\u00fdv\u00e1 na v\u00fdznamu, p\u0159i\u010dem\u017e mnoho zna\u010dek z oblasti potravin, rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed a farmaceutick\u00e9ho pr\u016fmyslu pe\u010dliv\u011b zkoum\u00e1 sv\u00e9 v\u00fdrobky a upravuje design obal\u016f s c\u00edlem zlep\u0161it jejich p\u0159\u00edstupnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 s t\u011blesn\u00fdm posti\u017een\u00edm \u010dasto hledaj\u00ed v\u00fdrobky, kter\u00e9 jim umo\u017e\u0148uj\u00ed vykon\u00e1vat r\u016fzn\u00e9 \u010dinnosti samostatn\u011b. V reakci na to zna\u010dky p\u0159epracov\u00e1vaj\u00ed sv\u00e9 obaly tak, aby byly inkluzivn\u011bj\u0161\u00ed, a uv\u011bdomuj\u00ed si, jak d\u016fle\u017eit\u00e9 je vyj\u00edt vst\u0159\u00edc t\u00e9to skupin\u011b z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky zav\u00e1d\u011bn\u00ed p\u0159\u00edstupn\u011bj\u0161\u00edch obalov\u00fdch \u0159e\u0161en\u00ed mohou tyto zna\u010dky roz\u0161\u00ed\u0159it svou z\u00e1kaznickou z\u00e1kladnu, prok\u00e1zat hlub\u0161\u00ed porozum\u011bn\u00ed pot\u0159eb\u00e1m sv\u00fdch z\u00e1kazn\u00edk\u016f a p\u0159isp\u011bt k vytvo\u0159en\u00ed inkluzivn\u011bj\u0161\u00edho trhu, \u010d\u00edm\u017e pos\u00edl\u00ed svou zna\u010dku a v kone\u010dn\u00e9m d\u016fsledku zv\u00fd\u0161\u00ed tr\u017eby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde je n\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Balen\u00ed hamburger\u016f pro konzumaci jednou rukou<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pobo\u010dky McDonald\u2019s v ji\u017en\u00ed a z\u00e1padn\u00ed Indii nyn\u00ed nab\u00edzej\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm mo\u017enost zvolit si bezbari\u00e9rov\u00e9 balen\u00ed hamburger\u016f, kter\u00e9 je navr\u017eeno tak, aby ho mohli snadn\u011bji otev\u0159\u00edt lid\u00e9 s posti\u017een\u00edm kon\u010detin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hamburgery v tradi\u010dn\u00edm obalu se jed\u00ed ob\u011bma rukama, ale vzhledem k tomu, \u017ee v Indii \u017eije v\u00edce ne\u017e 21 milion\u016f lid\u00ed se zdravotn\u00edm posti\u017een\u00edm, z nich\u017e v\u00edce ne\u017e \u010dtvrtina trp\u00ed pohybov\u00fdm posti\u017een\u00edm, bylo z\u0159ejm\u00e9, \u017ee je t\u0159eba navrhnout obal, kter\u00fd bude sn\u00e1ze pou\u017eiteln\u00fd pro osoby s omezenou pohyblivost\u00ed horn\u00edch kon\u010detin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eA\u010dkoli n\u00e1pad na obal, kter\u00fd lidem s omezenou pohyblivost\u00ed horn\u00edch kon\u010detin umo\u017en\u00ed vychutnat si hamburgery s d\u016fstojnost\u00ed, sice nen\u00ed \u017eivot m\u011bn\u00edc\u00ed, je to v\u0161ak d\u016fle\u017eit\u00e1 v\u011bc,\u201c uvedla Pallavi Chakravarti, kreativn\u00ed \u0159editelka reklamn\u00ed agentury DDB Mudra West. \u201eProto\u017ee tento mal\u00fd krok m\u011bn\u00ed z\u00e1\u017eitek k lep\u0161\u00edmu \u2013 z\u00e1\u017eitek, kter\u00fd v\u011bt\u0161ina z n\u00e1s pova\u017euje za samoz\u0159ejmost. \u010casto jsou to pr\u00e1v\u011b mal\u00e9 v\u011bci, kter\u00e9 v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k vyrovn\u00e1n\u00ed \u0161anc\u00ed pro n\u00e1s v\u0161echny.\u201c<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"388\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/McDonalds-eatqual.jpg\" alt=\"McDonalds-eatqual - Accessible Packaging\" class=\"wp-image-2454\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/McDonalds-eatqual.jpg 720w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/McDonalds-eatqual-576x310.jpg 576w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Bezbari\u00e9rov\u00e9 farmaceutick\u00e9 obaly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Farmaceutick\u00e9 obaly jsou proslul\u00e9 t\u00edm, \u017ee se t\u011b\u017eko otev\u00edraj\u00ed, a to hlavn\u011b z d\u016fvodu ochrany d\u011bt\u00ed, ale tak\u00e9 kv\u016fli nevhodn\u00e9mu designu. Kdy\u017e k t\u011bmto pot\u00ed\u017e\u00edm s otev\u00edr\u00e1n\u00edm p\u0159ipo\u010dteme je\u0161t\u011b v\u00fdzvy, s nimi\u017e se pot\u00fdkaj\u00ed osoby se zdravotn\u00edm posti\u017een\u00edm, st\u00e1v\u00e1 se tento \u00fakol t\u00e9m\u011b\u0159 nesplniteln\u00fdm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161t\u011bst\u00ed \u0159ada firem vyv\u00edj\u00ed bezpe\u010dn\u00e9 farmaceutick\u00e9 obaly, kter\u00e9 lze otev\u0159\u00edt jednou rukou. Jedn\u00edm z nich je SnapSlide, adaptivn\u00ed obalov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 vyu\u017e\u00edv\u00e1 posuvn\u00fd dvoustup\u0148ov\u00fd mechanismus umo\u017e\u0148uj\u00edc\u00ed otev\u00edr\u00e1n\u00ed a zav\u00edr\u00e1n\u00ed jednou rukou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toto u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 v\u00ed\u010dko typu \u201eno-torque\u201c, p\u0159i jeho\u017e v\u00fdrob\u011b se spot\u0159ebuje m\u00e9n\u011b plastu ne\u017e u tradi\u010dn\u00edch farmaceutick\u00fdch obal\u016f, vy\u017eaduje k otev\u0159en\u00ed a uzav\u0159en\u00ed m\u00e9n\u011b s\u00edly a obratnosti ne\u017e obvykl\u00e1 technologie \u201epush-and-turn\u201c a je o 27 % leh\u010d\u00ed ne\u017e pr\u016fm\u011brn\u00e9 konven\u010dn\u00ed v\u00ed\u010dko s d\u011btskou pojistkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eUz\u00e1v\u011bry na l\u00e9kovky SnapSlide maj\u00ed potenci\u00e1l b\u00fdt p\u0159\u00ednosem pro v\u0161echny a pro mnoh\u00e9 mohou znamenat z\u00e1sadn\u00ed zm\u011bnu v \u017eivot\u011b,\u201c uvedl Rocky Batzel, vyn\u00e1lezce a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti SnapSlide. \u201eSpot\u0159ebitel\u016fm s fyzick\u00fdmi omezen\u00edmi tento uz\u00e1v\u011br p\u0159in\u00e1\u0161\u00ed pohodl\u00ed, p\u0159\u00edstupnost, bezpe\u010dnost a nez\u00e1vislost.\u201c<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"506\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/SnapSlide.jpg\" alt=\"SnapSlide - Accessible Packaging\" class=\"wp-image-2455\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/SnapSlide.jpg 980w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/SnapSlide-576x297.jpg 576w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/SnapSlide-768x397.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Snadno otev\u00edrateln\u00e9 balen\u00ed pro PlayStation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u011bt her byl tradi\u010dn\u011b nep\u0159\u00edstupn\u00fd pro lidi s ur\u010dit\u00fdm pohybov\u00fdm posti\u017een\u00edm, ale spole\u010dnost PlayStation tento sv\u011bt zp\u0159\u00edstupnila vyd\u00e1n\u00edm ovlada\u010de \u201eAccess\u201c \u2013 vysoce p\u0159izp\u016fsobiteln\u00e9 sady ovlada\u010d\u016f pro PlayStation 5, kter\u00e1 byla navr\u017eena tak, aby hran\u00ed her bylo p\u0159\u00edstupn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i navrhov\u00e1n\u00ed nov\u00e9ho ovlada\u010de spole\u010dnost z\u00e1rove\u0148 vyvinula jeho obal tak, aby jej mohli hr\u00e1\u010di se zdravotn\u00edm posti\u017een\u00edm otev\u0159\u00edt jednou rukou. Ovlada\u010d je dod\u00e1v\u00e1n v krabici opat\u0159en\u00e9 poutky, za kter\u00e1 lze zat\u00e1hnout z lev\u00e9 nebo prav\u00e9 strany, co\u017e spot\u0159ebitel\u016fm umo\u017e\u0148uje ovlada\u010d snadno vysunout z obalu. Uvnit\u0159 balen\u00ed se nach\u00e1zej\u00ed dal\u0161\u00ed poutka a jedna vrstva p\u0159ihr\u00e1dek pro sou\u010d\u00e1sti sady, v\u010detn\u011b 19 vym\u011bniteln\u00fdch krytek tla\u010d\u00edtek a t\u0159\u00ed krytek joystick\u016f, kter\u00e9 usnad\u0148uj\u00ed jejich identifikaci a p\u0159\u00edstup k nim.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation.jpg\" alt=\"Playstation - Accessible Packaging\" class=\"wp-image-2456\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation.jpg 2560w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation-1536x1024.jpg 1536w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation-2048x1366.jpg 2048w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation-486x324.jpg 486w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation-768x512.jpg 768w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Playstation-996x664.jpg 996w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnosti se d\u016fkladn\u011b zab\u00fdvaj\u00ed sv\u00fdmi obaly a t\u00edm, jak je mohou p\u0159izp\u016fsobit pro z\u00e1kazn\u00edky se zdravotn\u00edm posti\u017een\u00edm. P\u0159in\u00e1\u0161\u00edme p\u0159ehled nejnov\u011bj\u0161\u00edch inovac\u00ed v oblasti bezbari\u00e9rov\u00fdch obal\u016f. Oblast bezbari\u00e9rov\u00fdch obal\u016f v uplynul\u00e9m roce nab\u00fdv\u00e1 na v\u00fdznamu, p\u0159i\u010dem\u017e mnoho zna\u010dek z oblasti potravin, rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed a farmaceutick\u00e9ho pr\u016fmyslu pe\u010dliv\u011b zkoum\u00e1 sv\u00e9 v\u00fdrobky a upravuje design obal\u016f s c\u00edlem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bezbari\u00e9rov\u00e9 balen\u00ed - Two Sides<\/title>\n<meta name=\"description\" content=\"Spole\u010dnosti se d\u016fkladn\u011b zab\u00fdvaj\u00ed sv\u00fdmi obaly a t\u00edm, jak je mohou p\u0159izp\u016fsobit pro sv\u00e9 z\u00e1kazn\u00edky se zdravotn\u00edm posti\u017een\u00edm. 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