{"id":6026,"date":"2023-11-28T09:27:04","date_gmt":"2023-11-28T09:27:04","guid":{"rendered":"https:\/\/twosides.info\/spolecnost-bauer-media-zduraznuje-svuj-zavazek-k-udrzitelnosti-prostrednictvim-partnerstvi-s-organizaci-love-paper\/"},"modified":"2023-11-28T09:27:04","modified_gmt":"2023-11-28T09:27:04","slug":"spolecnost-bauer-media-zduraznuje-svuj-zavazek-k-udrzitelnosti-prostrednictvim-partnerstvi-s-organizaci-love-paper","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/spolecnost-bauer-media-zduraznuje-svuj-zavazek-k-udrzitelnosti-prostrednictvim-partnerstvi-s-organizaci-love-paper\/","title":{"rendered":"Spole\u010dnost Bauer Media zd\u016fraz\u0148uje sv\u016fj z\u00e1vazek k udr\u017eitelnosti prost\u0159ednictv\u00edm partnerstv\u00ed s organizac\u00ed Love Paper"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.bauermedia.co.uk\/\" target=\"_blank\" rel=\"noopener\">Spole\u010dnost Bauer Media<\/a>, jedna z p\u0159edn\u00edch sv\u011btov\u00fdch medi\u00e1ln\u00edch skupin, nyn\u00ed pou\u017e\u00edv\u00e1 logo Love Paper, aby zd\u016fraznila udr\u017eitelnost sv\u00fdch ti\u0161t\u011bn\u00fdch \u010dasopis\u016f. Tato iniciativa symbolizuje proaktivn\u00ed p\u0159\u00edstup spole\u010dnosti k prosazov\u00e1n\u00ed udr\u017eitelnosti v oblasti tiskov\u00e9 produkce a jej\u00ed z\u00e1vazek chovat se ekologicky odpov\u011bdn\u00fdm zp\u016fsobem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem <a href=\"https:\/\/lovepaper.org\/\" target=\"_blank\" rel=\"noopener\">kampan\u011b<\/a> <a href=\"https:\/\/lovepaper.org\/\" target=\"_blank\" rel=\"noopener\">\u201eLove Paper\u201c<\/a> je zlep\u0161it vn\u00edm\u00e1n\u00ed a zv\u00fd\u0161it pov\u011bdom\u00ed o udr\u017eitelnosti a atraktivit\u011b tiskovin, pap\u00edru a pap\u00edrov\u00fdch obal\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato kampa\u0148 odr\u00e1\u017e\u00ed dlouhodob\u00fd z\u00e1vazek spole\u010dnosti Bauer k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed, jak je uvedeno v jej\u00ed nejnov\u011bj\u0161\u00ed zpr\u00e1v\u011b o udr\u017eitelnosti, v n\u00ed\u017e se spole\u010dnost zav\u00e1zala odeb\u00edrat pap\u00edr od partner\u016f dodr\u017euj\u00edc\u00edch z\u00e1sady udr\u017eitelnosti. Spole\u010dnost proto usilovn\u011b pracuje na tom, aby pap\u00edr pou\u017e\u00edvan\u00fd v jej\u00edch \u010dasopisech poch\u00e1zel z odpov\u011bdn\u011b spravovan\u00fdch les\u016f s trvale udr\u017eiteln\u00fdm lesn\u00edm hospod\u00e1\u0159stv\u00edm. Spoluprac\u00ed s dodavateli, kte\u0159\u00ed dodr\u017euj\u00ed p\u0159\u00edsn\u00e9 standardy udr\u017eitelnosti, spole\u010dnost Bauer aktivn\u011b p\u0159isp\u00edv\u00e1 k zachov\u00e1n\u00ed biodiverzity a celkov\u00e9mu zdrav\u00ed na\u0161\u00ed planety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampa\u0148 \u201eLove Paper\u201c p\u0159edstavuje pro spole\u010dnost Bauer ide\u00e1ln\u00ed platformu k sd\u00edlen\u00ed sv\u00fdch \u00fasp\u011bch\u016f a osv\u011bd\u010den\u00fdch postup\u016f v oblasti udr\u017eitelnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eJsme hrd\u00ed na to, \u017ee podporujeme kampa\u0148 Love Paper a p\u0159edstavujeme p\u0159\u00edb\u011bh o udr\u017eitelnosti na\u0161ich ti\u0161t\u011bn\u00fdch \u010dasopis\u016f,\u201c uvedl Gareth Jones, vedouc\u00ed odd\u011blen\u00ed pap\u00edru ve spole\u010dnosti Bauer Media. \u201eN\u00e1\u0161 z\u00e1vazek k udr\u017eitelnosti je pevn\u011b zako\u0159en\u011bn v na\u0161ich firemn\u00edch hodnot\u00e1ch. Pou\u017e\u00edv\u00e1n\u00edm loga Love Paper douf\u00e1me, \u017ee budeme informovat na\u0161e z\u00e1kazn\u00edky o ekologick\u00fdch vlastnostech na\u0161ich \u010dasopis\u016f a inspirujeme ostatn\u00ed v oboru, aby u\u010dinili tot\u00e9\u017e.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides UK, \u0159\u00edk\u00e1: \u201eLogo Love Paper je skv\u011bl\u00fdm zp\u016fsobem, jak doplnit a obohatit st\u00e1vaj\u00edc\u00ed z\u00e1vazky v oblasti udr\u017eitelnosti a ekologick\u00e9 zna\u010dky, jako jsou certifika\u010dn\u00ed sch\u00e9mata les\u016f a symboly recyklace. D\u00edky spojen\u00ed se zna\u010dkou Love Paper mohou zna\u010dky vyu\u017e\u00edt rozs\u00e1hlou ti\u0161t\u011bnou i digit\u00e1ln\u00ed kampa\u0148, jej\u00edm\u017e c\u00edlem je vzd\u011bl\u00e1vat a informovat spot\u0159ebitele o udr\u017eiteln\u00fdch vlastnostech ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f. Zna\u010dky mohou zna\u010dku Love Paper pou\u017e\u00edvat na sv\u00fdch vlastn\u00edch ti\u0161t\u011bn\u00fdch marketingov\u00fdch materi\u00e1lech a pap\u00edrov\u00fdch obalech, a spot\u0159ebitel\u00e9 pak uvid\u00ed tut\u00e9\u017e zna\u010dku na celostr\u00e1nkov\u00e9 reklam\u011b ve sv\u00fdch obl\u00edben\u00fdch ned\u011bln\u00edch novin\u00e1ch. To je u jak\u00e9koli ekologick\u00e9 iniciativy ojedin\u011bl\u00e9.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak pou\u017e\u00edvat logo Love Paper<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Logo \u201eLove Paper\u201c, kter\u00e9 je registrovanou ochrannou zn\u00e1mkou organizace Two Sides, dokl\u00e1d\u00e1, \u017ee dan\u00e1 organizace pou\u017e\u00edv\u00e1 p\u0159\u00edrodn\u00ed a udr\u017eiteln\u00e9 materi\u00e1ly. Toto logo lze pou\u017e\u00edvat pouze na pap\u00edrov\u00fdch v\u00fdrobc\u00edch, kter\u00e9 poch\u00e1zej\u00ed z trvale udr\u017eiteln\u00e9ho lesn\u00edho hospod\u00e1\u0159stv\u00ed nebo jsou vyrobeny z recyklovan\u00fdch vl\u00e1ken a jsou pln\u011b recyklovateln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li se dozv\u011bd\u011bt v\u00edce o udr\u017eitelnosti pap\u00edru a pap\u00edrov\u00fdch obal\u016f a o pou\u017e\u00edv\u00e1n\u00ed loga \u201eLove Paper\u201c, <a href=\"https:\/\/lovepaper.org\/logo\/\" target=\"_blank\" rel=\"noopener\">nav\u0161tivte tuto str\u00e1nku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Bauer Media, jedna z p\u0159edn\u00edch sv\u011btov\u00fdch medi\u00e1ln\u00edch skupin, nyn\u00ed pou\u017e\u00edv\u00e1 logo Love Paper, aby zd\u016fraznila udr\u017eitelnost sv\u00fdch ti\u0161t\u011bn\u00fdch \u010dasopis\u016f. Tato iniciativa symbolizuje proaktivn\u00ed p\u0159\u00edstup spole\u010dnosti k prosazov\u00e1n\u00ed udr\u017eitelnosti v oblasti tiskov\u00e9 produkce a jej\u00ed z\u00e1vazek chovat se ekologicky odpov\u011bdn\u00fdm zp\u016fsobem. C\u00edlem kampan\u011b \u201eLove Paper\u201c je zlep\u0161it vn\u00edm\u00e1n\u00ed a zv\u00fd\u0161it pov\u011bdom\u00ed o udr\u017eitelnosti a atraktivit\u011b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spole\u010dnost Bauer Media zd\u016fraz\u0148uje sv\u016fj z\u00e1vazek k udr\u017eitelnosti prost\u0159ednictv\u00edm partnerstv\u00ed s organizac\u00ed Love Paper - Two Sides<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost Bauer Media, jedna z p\u0159edn\u00edch sv\u011btov\u00fdch medi\u00e1ln\u00edch skupin, nyn\u00ed pou\u017e\u00edv\u00e1 logo Love Paper, aby zd\u016fraznila udr\u017eitelnost sv\u00fdch ti\u0161t\u011bn\u00fdch \u010dasopis\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/spolecnost-bauer-media-zduraznuje-svuj-zavazek-k-udrzitelnosti-prostrednictvim-partnerstvi-s-organizaci-love-paper\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spole\u010dnost Bauer Media zd\u016fraz\u0148uje sv\u016fj z\u00e1vazek k udr\u017eitelnosti prost\u0159ednictv\u00edm partnerstv\u00ed s organizac\u00ed Love Paper - 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