{"id":6048,"date":"2024-04-23T15:37:51","date_gmt":"2024-04-23T15:37:51","guid":{"rendered":"https:\/\/twosides.info\/direct-mail-si-vede-cim-dal-tim-lepe\/"},"modified":"2024-04-23T15:37:51","modified_gmt":"2024-04-23T15:37:51","slug":"direct-mail-si-vede-cim-dal-tim-lepe","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/direct-mail-si-vede-cim-dal-tim-lepe\/","title":{"rendered":"Direct Mail si vede \u010d\u00edm d\u00e1l t\u00edm l\u00e9pe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0158ada nov\u00fdch v\u00fdzkum\u016f uk\u00e1zala, \u017ee direct mail nejen\u017ee zv\u00fd\u0161il svou \u00fa\u010dinnost, ale \u017ee ho lid\u00e9 tak\u00e9 up\u0159ednost\u0148uj\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco se Spojen\u00e9 kr\u00e1lovstv\u00ed p\u0159izp\u016fsobuje del\u0161\u00edm dn\u016fm a teplej\u0161\u00edm teplot\u00e1m, marketingov\u00fd sektor vykazuje jasn\u00e9 zn\u00e1mky o\u017eiven\u00ed a mnoho firem zvy\u0161uje sv\u00e9 marketingov\u00e9 rozpo\u010dty. Nejnov\u011bj\u0161\u00ed vyd\u00e1n\u00ed velmi vlivn\u00e9 zpr\u00e1vy IPA Bellwether Report pr\u00e1v\u011b odhalilo, \u017ee toto odv\u011btv\u00ed za\u017e\u00edv\u00e1 r\u016fstovou vlnu, kter\u00e1 sah\u00e1 a\u017e do 2. \u010dtvrtlet\u00ed roku 2021, co\u017e je dal\u0161\u00edm znamen\u00edm toho, \u017ee se Velk\u00e1 Brit\u00e1nie dost\u00e1v\u00e1 z recese a infla\u010dn\u00edch tlak\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco to je dobr\u00e1 zpr\u00e1va pro marketingov\u00fd sektor obecn\u011b, pro direct mail je to skv\u011bl\u00e1 zpr\u00e1va, proto\u017ee zpr\u00e1va podrobn\u011b popisuje r\u016fst tohoto m\u00e9dia ve srovn\u00e1n\u00ed s jin\u00fdmi komunika\u010dn\u00edmi platformami. Zat\u00edmco oblasti jako televize (-0,7 %), venkovn\u00ed reklama (-10,8 %) a rozhlasov\u00e1 reklama (-4,5 %) zaznamenaly pokles, p\u0159\u00edm\u00e1 po\u0161ta vzrostla o 7 %. Tento v\u00fdsledek p\u0159ekonaly pouze akce (23,1 %), p\u0159i\u010dem\u017e spole\u010dnosti projevily siln\u00fd z\u00e1jem o osobn\u00ed kontakt se z\u00e1kazn\u00edky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dapadek e-mailu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozitivn\u00ed zpr\u00e1vy o direct mailu uveden\u00e9 ve zpr\u00e1v\u011b IPA Bellwether Report potvrdila i zpr\u00e1va \u201eState of Prospecting 2024\u201c od spole\u010dnosti Sopro zab\u00fdvaj\u00edc\u00ed se prodejn\u00edmi technologiemi, kter\u00e1 p\u0159inesla dal\u0161\u00ed d\u016fkazy o tom, \u017ee spot\u0159ebitel\u00e9 st\u00e1le v\u00edce up\u0159ednost\u0148uj\u00ed ti\u0161t\u011bn\u00fd marketing p\u0159ed kampan\u011bmi veden\u00fdmi v\u00fdhradn\u011b prost\u0159ednictv\u00edm e-mailu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00e1klad\u011b anal\u00fdzy \u00fadaj\u016f z v\u00edce ne\u017e 75,2 milionu e-mail\u016f a rozhovor\u016f s v\u00edce ne\u017e 350 odborn\u00edky z oblasti prodeje a marketingu zpr\u00e1va zjistila, \u017ee a\u010dkoli v roce 2023 do\u0161lo k 22% poklesu \u00fasp\u011b\u0161nosti aktivit prov\u00e1d\u011bn\u00fdch v\u00fdhradn\u011b prost\u0159ednictv\u00edm e-mailu, t\u00e9m\u011b\u0159 ka\u017ed\u00fd p\u00e1t\u00fd (18 %) spot\u0159ebitel si p\u0159eje b\u00fdt kontaktov\u00e1n po\u0161tou, co\u017e je v\u00edce ne\u017e dvojn\u00e1sobek oproti p\u0159edchoz\u00edmu roku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc t\u0159i \u010dtvrtiny dotazovan\u00fdch firem se domn\u00edvaj\u00ed, \u017ee marketingov\u00e9 v\u00fdsledky jsou lep\u0161\u00ed, pokud se e-mail kombinuje s dal\u0161\u00edmi kan\u00e1ly outboundov\u00e9ho marketingu, zat\u00edmco 68 % souhlas\u00ed s t\u00edm, \u017ee oslovov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm e-mailu dopl\u0148uje tak\u00e9 kan\u00e1ly inboundov\u00e9ho marketingu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DM funguje!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto z\u00e1v\u011bry vych\u00e1zej\u00ed z nejnov\u011bj\u0161\u00ed zpr\u00e1vy spole\u010dnosti Jicmail, podle n\u00ed\u017e ve 4. \u010dtvrtlet\u00ed roku 2023 vedlo 8,4 % zaslan\u00fdch e-mail\u016f k n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek, p\u0159i\u010dem\u017e 4,8 % vedlo k nahl\u00e9dnut\u00ed do \u00fa\u010dtu a 3,3 % k online n\u00e1kupu. To odr\u00e1\u017e\u00ed solidn\u00ed 40% m\u00edru konverze z n\u00e1v\u0161t\u011bvy webu k n\u00e1kupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto \u00fadaje p\u0159im\u011bj\u00ed ka\u017ed\u00e9ho marketingov\u00e9ho \u0159editele, aby zbyst\u0159il pozornost. V dob\u011b, kdy je st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed sledovat z\u00e1kazn\u00edky online a lid\u00e9 poci\u0165uj\u00ed rostouc\u00ed digit\u00e1ln\u00ed \u00fanavu, je uklid\u0148uj\u00edc\u00ed v\u011bdom\u00ed, \u017ee direct mail doraz\u00ed p\u0159\u00edmo do dom\u00e1cnosti a doru\u010d\u00ed poselstv\u00ed va\u0161\u00ed zna\u010dky p\u0159esn\u011b t\u011bm lidem, kter\u00fdm je ur\u010deno \u2013 a to je n\u011bco, \u010deho si je t\u0159eba v\u00e1\u017eit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je z\u0159ejm\u00e9, \u017ee a\u010dkoli e-mailov\u00e9 kampan\u011b mohou nab\u00eddnout obrovsk\u00fd dosah, jejich skute\u010dn\u00e9 v\u00fdsledky jsou ve srovn\u00e1n\u00ed s p\u0159\u00edmou po\u0161tou minim\u00e1ln\u00ed. Zpr\u00e1va spole\u010dnosti Jicmail rovn\u011b\u017e zjistila, \u017ee po\u0161tovn\u00ed z\u00e1silky hraj\u00ed kl\u00ed\u010dovou roli p\u0159i podpo\u0159e prodeje v kamenn\u00fdch obchodech, p\u0159i\u010dem\u017e ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed vedlo 2,3 % po\u0161tovn\u00edch z\u00e1silek k n\u00e1kupu v kamenn\u00e9m obchod\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eV\u00fdzvy, kter\u00fdm \u010delily britsk\u00e9 kamenn\u00e9 obchody ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed, byly d\u016fkladn\u011b zdokumentov\u00e1ny,\u201c uvedl Ian Gibbs, \u0159editel pro datov\u00e9 veden\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed ve spole\u010dnosti Jicmail. \u201ePro inzerenty, kte\u0159\u00ed investovali do po\u0161tovn\u00ed reklamy, v\u0161ak tento kan\u00e1l splnil svou \u00falohu a podpo\u0159il jak n\u00e1kupy v kamenn\u00fdch obchodech, tak online, a to v dob\u011b, kdy je st\u00e1le t\u011b\u017e\u0161\u00ed vyvolat okam\u017eitou reakci prost\u0159ednictv\u00edm v\u00fdkonnostn\u00edho marketingu.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li si st\u00e1hnout \u00faplnou zpr\u00e1vu Jicmail za 4. \u010dtvrtlet\u00ed 2023, p\u0159ejd\u011bte na str\u00e1nku <a href=\"https:\/\/bit.ly\/Jicmail-Q4-2023\" target=\"_blank\" rel=\"noopener\">bit.ly\/Jicmail-Q4-2023<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0158ada nov\u00fdch v\u00fdzkum\u016f uk\u00e1zala, \u017ee direct mail nejen\u017ee zv\u00fd\u0161il svou \u00fa\u010dinnost, ale \u017ee ho lid\u00e9 tak\u00e9 up\u0159ednost\u0148uj\u00ed. Zat\u00edmco se Spojen\u00e9 kr\u00e1lovstv\u00ed p\u0159izp\u016fsobuje del\u0161\u00edm dn\u016fm a teplej\u0161\u00edm teplot\u00e1m, marketingov\u00fd sektor vykazuje jasn\u00e9 zn\u00e1mky o\u017eiven\u00ed a mnoho firem zvy\u0161uje sv\u00e9 marketingov\u00e9 rozpo\u010dty. Nejnov\u011bj\u0161\u00ed vyd\u00e1n\u00ed velmi vlivn\u00e9 zpr\u00e1vy IPA Bellwether Report pr\u00e1v\u011b odhalilo, \u017ee toto odv\u011btv\u00ed za\u017e\u00edv\u00e1 r\u016fstovou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Mail si vede \u010d\u00edm d\u00e1l t\u00edm l\u00e9pe - Two Sides<\/title>\n<meta name=\"description\" content=\"\u0158ada nov\u00fdch v\u00fdzkum\u016f uk\u00e1zala, \u017ee direct mail nejen\u017ee zv\u00fd\u0161il svou \u00fa\u010dinnost, ale \u017ee ho lid\u00e9 tak\u00e9 up\u0159ednost\u0148uj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/direct-mail-si-vede-cim-dal-tim-lepe\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Mail si vede \u010d\u00edm d\u00e1l t\u00edm l\u00e9pe - 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