{"id":6066,"date":"2024-02-29T10:37:37","date_gmt":"2024-02-29T10:37:37","guid":{"rendered":"https:\/\/twosides.info\/napady-na-clanky-z-rady-fresh-thinking-unor-2024\/"},"modified":"2024-02-29T10:37:37","modified_gmt":"2024-02-29T10:37:37","slug":"napady-na-clanky-z-rady-fresh-thinking-unor-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/napady-na-clanky-z-rady-fresh-thinking-unor-2024\/","title":{"rendered":"N\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 \u00fanor 2024"},"content":{"rendered":"\n

Nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed tiskovin \u2013 od \u00fa\u010dtenek, na nich\u017e jsou uvedeny emise uhl\u00edku spojen\u00e9 s va\u0161\u00edm n\u00e1kupem, a\u017e po RFID \u0161t\u00edtky bez obsahu kovu \u2013 shroma\u017e\u010fujeme nejnov\u011bj\u0161\u00ed p\u0159\u00edklady vyu\u017eit\u00ed pap\u00edru a tisku v praxi. <\/b><\/p>\n\n\n\n

Slu\u017eba v bufetu<\/h3>\n\n\n\n

Nejnov\u011bj\u0161\u00ed potravin\u00e1\u0159skou zna\u010dkou, kter\u00e1 p\u0159ech\u00e1z\u00ed z plastov\u00fdch obal\u016f na pap\u00edrov\u00e9 obaly, je Walkers, kter\u00e1 po \u00fasp\u011b\u0161n\u00e9m testov\u00e1n\u00ed m\u011bn\u00ed vn\u011bj\u0161\u00ed s\u00e1\u010dek u sv\u00fdch multipack\u016f produkt\u016f \u0159ady Baked. Spole\u010dnost PepsiCo UK and Ireland, kter\u00e1 tuto zna\u010dku vlastn\u00ed, uv\u00e1d\u00ed, \u017ee pap\u00edrov\u00fd s\u00e1\u010dek lze b\u011b\u017en\u011b recyklovat v dom\u00e1c\u00edch t\u0159\u00eddic\u00edch ko\u0161\u00edch a \u017ee d\u00edky t\u00e9to zm\u011bn\u011b se sn\u00ed\u017e\u00ed spot\u0159eba nov\u00e9ho plastu o 180 tun ro\u010dn\u011b.<\/p>\n\n\n\n

\u201eNeust\u00e1le vyv\u00edj\u00edme nov\u00e9 zp\u016fsoby, jak v na\u0161ich obalech omezit pou\u017e\u00edv\u00e1n\u00ed prim\u00e1rn\u00edho plastu,\u201c uvedl Gareth Callan, vedouc\u00ed odd\u011blen\u00ed udr\u017eiteln\u00fdch obal\u016f ve spole\u010dnosti PepsiCo pro Velkou Brit\u00e1nii a Irsko. \u201eJe skv\u011bl\u00e9 vid\u011bt, \u017ee na\u0161e \u00fasp\u011b\u0161n\u00e9 testov\u00e1n\u00ed tohoto pap\u00edrov\u00e9ho obalu vedlo k jeho celost\u00e1tn\u00edmu zaveden\u00ed. V tomto m\u011b\u0159\u00edtku p\u0159inese nov\u00e9 balen\u00ed v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed mno\u017estv\u00ed nov\u00e9ho plastu a z\u00e1rove\u0148 pom\u016f\u017ee sn\u00ed\u017eit na\u0161i uhl\u00edkovou stopu.\u201c<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jeden n\u00e1kup, dv\u011b \u00fa\u010dtenky<\/h3>\n\n\n\n

M\u00f3dn\u00ed zna\u010dka Asket za\u010dala p\u0159i n\u00e1kupu sv\u00fdch v\u00fdrobk\u016f vyd\u00e1vat krom\u011b standardn\u00edho \u00fa\u010dtenky tak\u00e9 potvrzen\u00ed o uhl\u00edkov\u00e9 stop\u011b. V r\u00e1mci sv\u00e9ho posl\u00e1n\u00ed bojovat proti pl\u00fdtv\u00e1n\u00ed spojen\u00e9mu se sez\u00f3nn\u00edmi kolekcemi, kter\u00e9 podporuj\u00ed n\u00e1vyky rychl\u00e9 spot\u0159eby, bude tato \u0161v\u00e9dsk\u00e1 zna\u010dka nyn\u00ed p\u0159i ka\u017ed\u00e9m n\u00e1kupu vyd\u00e1vat dv\u011b potvrzen\u00ed.<\/p>\n\n\n\n

Na potvrzen\u00ed o dopadu budou rozeps\u00e1ny environment\u00e1ln\u00ed dopady a n\u00e1klady ka\u017ed\u00e9 objedn\u00e1vky u spole\u010dnosti Asket, v\u010detn\u011b podrobn\u00fdch \u00fadaj\u016f o emis\u00edch CO\u2082, spot\u0159eb\u011b vody a energie pot\u0159ebn\u00e9 k v\u00fdrob\u011b ka\u017ed\u00e9ho kusu oble\u010den\u00ed, jako\u017e i o dopadech spojen\u00fdch s volbou obalu a zp\u016fsobu dopravy.<\/p>\n\n\n\n

\u201eC\u00edlem je podn\u00edtit nejen n\u00e1s samotn\u00e9, ale i na\u0161e z\u00e1kazn\u00edky a cel\u00e9 odv\u011btv\u00ed k zamy\u0161len\u00ed nad ekologick\u00fdm dluhem, kter\u00fd vytv\u00e1\u0159\u00edme,\u201c uvedla Sarah Arts, vedouc\u00ed marketingu spole\u010dnosti Asket. \u201eNejde n\u00e1m v\u0161ak jen o zve\u0159ej\u0148ov\u00e1n\u00ed informac\u00ed, chceme lidem pomoci sledovat jejich spot\u0159ebn\u00ed stopu.\u201c<\/p>\n\n\n\n

Opravdu kr\u00e1lovsk\u00e9 p\u0159iv\u00edt\u00e1n\u00ed p\u0159i n\u00e1vratu<\/h3>\n\n\n\n

Spole\u010dnost Sky je zn\u00e1m\u00e1 sv\u00fdm kreativn\u00edm vyu\u017e\u00edv\u00e1n\u00edm po\u0161tovn\u00edch z\u00e1silek a jej\u00ed po\u0161tovn\u00ed bal\u00ed\u010dek k p\u0159\u00edle\u017eitosti korunovace kr\u00e1le j\u00ed vynesl nejen nominaci na cenu DMA Award, ale tak\u00e9 v\u00fdrazn\u00fd n\u00e1r\u016fst reakc\u00ed ze strany z\u00e1kazn\u00edk\u016f. Po\u0161tovn\u00ed z\u00e1silka se skl\u00e1dala ze zlat\u00e9 ob\u00e1lky s osobn\u00edm osloven\u00edm, v n\u00ed\u017e se nach\u00e1zela pozv\u00e1nka se zlat\u00fdm okrajem vyz\u00fdvaj\u00edc\u00ed adres\u00e1ta k \u00fa\u010dasti na \u201eoslav\u011b velkolep\u00e9 z\u00e1bavy\u201c. Tato oslava se m\u011bla konat na zn\u00e1m\u00e9m m\u00edst\u011b: v dom\u011b samotn\u00e9ho adres\u00e1ta.<\/p>\n\n\n\n

V dopise byla tak\u00e9 nab\u00eddnuta \u201evelkolep\u00e1 sleva\u201c na p\u0159iv\u00edt\u00e1n\u00ed b\u00fdval\u00fdch z\u00e1kazn\u00edk\u016f zp\u011bt \u201edo strhuj\u00edc\u00edho kr\u00e1lovstv\u00ed Sky Signature a Netflixu\u201c. Adres\u00e1ti byli vyzv\u00e1ni, aby \u201ese pono\u0159ili do vzne\u0161en\u00e9ho pohodl\u00ed sv\u00e9ho polstrovan\u00e9ho tr\u016fnu a vychutnali si nejnov\u011bj\u0161\u00ed po\u0159ady hodn\u00e9 kr\u00e1lovsk\u00e9 rodiny\u201c.<\/p>\n\n\n\n

Kampa\u0148, kter\u00e1 byla na za\u010d\u00e1tku tohoto roku zasl\u00e1na 350 000 z\u00e1kazn\u00edk\u016fm spole\u010dnosti Sky, dos\u00e1hla o 105 % lep\u0161\u00edch v\u00fdsledk\u016f ne\u017e standardn\u00ed po\u0161tovn\u00ed z\u00e1silky t\u00e9to zna\u010dky. \u201eTo dokazuje s\u00edlu jednoduch\u00e9ho, ale dob\u0159e proveden\u00e9ho a kr\u00e1sn\u011b zpracovan\u00e9ho n\u00e1padu, stejn\u011b jako \u00fa\u010dinnost dlouhodob\u00e9ho vyu\u017e\u00edv\u00e1n\u00ed po\u0161ty nov\u00fdmi, p\u0159ekvapiv\u00fdmi a interaktivn\u00edmi zp\u016fsoby,\u201c uvedl Nigel Edginton-Amor, kreativn\u00ed \u0159editel pro texty ve spole\u010dnosti Sky Creative.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dlouh\u00fd, dlouh\u00fd \u010dl\u00e1nek<\/h3>\n\n\n\n

Zat\u00edmco mnoho novin vkl\u00e1d\u00e1 zna\u010dn\u00e9 prost\u0159edky do digit\u00e1ln\u00edch a zvukov\u00fdch m\u00e9di\u00ed, den\u00edk The Guardian vr\u00e1til sv\u016fj magaz\u00edn \u201eLong Read\u201c do ti\u0161t\u011bn\u00e9 podoby. Tiskov\u00e1 verze, kter\u00e1 byla po l\u00e9ta sou\u010d\u00e1st\u00ed den\u00edku, byla znovu uvedena na trh jako \u201ebookazine\u201c a je k dost\u00e1n\u00ed v knihkupectv\u00edch i v novinov\u00fdch st\u00e1nc\u00edch. Obsahuje 55 000 slov a vyzna\u010duje se luxusn\u00edm pap\u00edrem a \u0161pi\u010dkov\u00fdm designem.<\/p>\n\n\n\n

\u201eV\u00edme, \u017ee pro mnoho lid\u00ed, v\u010detn\u011b m\u011b, je p\u0159i \u010dten\u00ed dlouh\u00fdch, poutav\u00fdch text\u016f \u010dten\u00ed z ti\u0161t\u011bn\u00e9 knihy \u2013 bez rozptylov\u00e1n\u00ed mobiln\u00edm telefonem \u010di e-maily a neust\u00e1le p\u0159ich\u00e1zej\u00edc\u00edmi ozn\u00e1men\u00edmi \u2013 st\u00e1le t\u00edm nejuspokojiv\u011bj\u0161\u00edm \u010dten\u00e1\u0159sk\u00fdm z\u00e1\u017eitkem, kter\u00fd by m\u011bl b\u00fdt v dne\u0161n\u00ed dob\u011b, kdy jsme tak zahlceni ru\u0161iv\u00fdmi vlivy, n\u00e1le\u017eit\u011b cen\u011bn,\u201c uvedl Chris Clarke, v\u00fdkonn\u00fd kreativn\u00ed \u0159editel tohoto titulu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u010cip bez obsahu kov\u016f<\/h3>\n\n\n\n

Probl\u00e9m elektronick\u00e9ho odpadu se zhor\u0161uje, ale zat\u00edmco vy\u0159azen\u00e1 za\u0159\u00edzen\u00ed, jako jsou IT vybaven\u00ed a smartphony, jsou na o\u010d\u00edch v\u00edce, st\u00e1le v\u011bt\u0161\u00ed v\u00fdzvou se st\u00e1vaj\u00ed men\u0161\u00ed p\u0159edm\u011bty, jako jsou RFID \u0161t\u00edtky. Tato drobn\u00e1 za\u0159\u00edzen\u00ed, kter\u00e1 se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed produkt\u016f ve skladech a obchodech, obsahuj\u00ed ka\u017ed\u00fd mikro\u010dip a ant\u00e9nu. Podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy poradensk\u00e9 spole\u010dnosti IDTechEx se v roce 2023 o\u010dek\u00e1v\u00e1 prodej v\u00edce ne\u017e 39 miliard RFID \u0161t\u00edtk\u016f, z nich\u017e v\u011bt\u0161ina je ur\u010dena k jednor\u00e1zov\u00e9mu pou\u017eit\u00ed, co\u017e vede k velk\u00e9mu mno\u017estv\u00ed dal\u0161\u00edho elektronick\u00e9ho odpadu.<\/p>\n\n\n\n

Lond\u00fdnsk\u00fd start-up PulpaTronics v\u0161ak p\u0159ich\u00e1z\u00ed s \u0159e\u0161en\u00edm: pln\u011b recyklovatelnou pap\u00edrovou RFID etiketou. Tato inovativn\u00ed etiketa, vyroben\u00e1 bez mikro\u010dip\u016f a kovu, vznik\u00e1 pomoc\u00ed laseru, kter\u00fd vyryje vodiv\u00fd obvod p\u0159\u00edmo do pap\u00edru, p\u0159i\u010dem\u017e informace jsou ulo\u017eeny v pap\u00edrov\u00e9m obvodu, nikoli v mikro\u010dipu. Podle spole\u010dnosti nab\u00edz\u00ed ka\u017ed\u00fd pap\u00edrov\u00fd RFID \u0161t\u00edtek 70% sn\u00ed\u017een\u00ed emis\u00ed CO\u2082 ve srovn\u00e1n\u00ed se standardn\u00edm \u0161t\u00edtkem a z\u00e1rove\u0148 je<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dl\u00e1nky, jako je ten v\u00fd\u0161e uveden\u00fd, si m\u016f\u017eete p\u0159e\u010d\u00edst v nejnov\u011bj\u0161\u00edm vyd\u00e1n\u00ed \u010dasopisu The Page zde!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed tiskovin \u2013 od \u00fa\u010dtenek, na nich\u017e jsou uvedeny emise uhl\u00edku spojen\u00e9 s va\u0161\u00edm n\u00e1kupem, a\u017e po RFID \u0161t\u00edtky bez obsahu kovu \u2013 shroma\u017e\u010fujeme nejnov\u011bj\u0161\u00ed p\u0159\u00edklady vyu\u017eit\u00ed pap\u00edru a tisku v praxi. Slu\u017eba v bufetu Nejnov\u011bj\u0161\u00ed potravin\u00e1\u0159skou zna\u010dkou, kter\u00e1 p\u0159ech\u00e1z\u00ed z plastov\u00fdch obal\u016f na pap\u00edrov\u00e9 obaly, je Walkers, kter\u00e1 po […]<\/p>\n","protected":false},"author":1,"featured_media":2558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nN\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 \u00fanor 2024 - Two Sides<\/title>\n<meta name=\"description\" content=\"Nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f, od \u00fa\u010dtenek, na nich\u017e jsou uvedeny emise uhl\u00edku spojen\u00e9 s va\u0161\u00edm n\u00e1kupem, a\u017e po RFID \u0161t\u00edtky bez obsahu kovu...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/napady-na-clanky-z-rady-fresh-thinking-unor-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 \u00fanor 2024 - 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