{"id":6073,"date":"2024-09-20T10:19:02","date_gmt":"2024-09-20T10:19:02","guid":{"rendered":"https:\/\/twosides.info\/pruvodce-spolecnosti-google-jak-se-zbavit-plastu\/"},"modified":"2024-09-20T10:19:02","modified_gmt":"2024-09-20T10:19:02","slug":"pruvodce-spolecnosti-google-jak-se-zbavit-plastu","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/pruvodce-spolecnosti-google-jak-se-zbavit-plastu\/","title":{"rendered":"Pr\u016fvodce spole\u010dnosti Google, jak se zbavit plast\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pro\u010d tento sv\u011btov\u00fd technologick\u00fd gigant vytvo\u0159il p\u0159\u00edru\u010dku pro p\u0159echod na pap\u00edrov\u00e9 obaly.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro v\u011bt\u0161inu lid\u00ed je n\u00e1kup nov\u00e9ho telefonu vzru\u0161uj\u00edc\u00ed ud\u00e1lost\u00ed. Jeho nastaven\u00ed, objevov\u00e1n\u00ed funkc\u00ed, vyzkou\u0161en\u00ed \u2013 to v\u0161e znamen\u00e1 hodiny pot\u011b\u0161en\u00ed pro fanou\u0161ky smartphon\u016f. Ne\u017e v\u0161ak k tomu dojde, \u010dek\u00e1 je vzru\u0161en\u00ed z rozbalov\u00e1n\u00ed jednotliv\u00fdch vrstev obalu, kter\u00e9 jsou navr\u017eeny tak, aby umocnily z\u00e1\u017eitek z nov\u00e9ho telefonu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 technologick\u00e1 spole\u010dnost si uv\u011bdomuje v\u00fdznam rozbalov\u00e1n\u00ed balen\u00ed, p\u0159i\u010dem\u017e pr\u00e1v\u011b tyto spole\u010dnosti \u010del\u00ed st\u00e1le v\u011bt\u0161\u00edmu tlaku na udr\u017eitelnost. Udr\u017eet stejnou \u00farove\u0148 bezpe\u010dnosti, ochrany a stylu ve v\u0161ech aspektech balen\u00ed v\u0161ak p\u0159edstavuje obrovskou v\u00fdzvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S uveden\u00edm nov\u00e9ho smartphonu Pixel 8 v\u0161ak spole\u010dnost Google tohoto c\u00edle nejen dos\u00e1hla, ale tak\u00e9 zve\u0159ejnila n\u00e1vod, ve kter\u00e9m ostatn\u00edm firm\u00e1m ukazuje, jak toho dos\u00e1hla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0159\u00edlet\u00fd proces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro spole\u010dnost jako Google nebylo odstran\u011bn\u00ed plastu z obal\u016f smartphon\u016f snadn\u00fdm \u00fakolem, proto\u017ee jej\u00ed p\u0159edchoz\u00ed obaly obsahovaly sedm kl\u00ed\u010dov\u00fdch prvk\u016f vyroben\u00fdch z plastu, v\u010detn\u011b smr\u0161titeln\u00e9 f\u00f3lie, povrchov\u00e9 f\u00f3lie, uz\u00e1v\u011brov\u00fdch \u0161t\u00edtk\u016f, lepic\u00edch p\u00e1sek, vani\u010dek, z\u00e1v\u011bsn\u00fdch \u00fachyt\u016f a obal\u016f na v\u00fdrobky. Cel\u00fd proces nahrazen\u00ed plastu materi\u00e1ly na b\u00e1zi vl\u00e1ken trval spole\u010dnosti celkem t\u0159i roky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem t\u011bchto t\u0159\u00ed let t\u00fdm slo\u017een\u00fd z design\u00e9r\u016f, materi\u00e1lov\u00fdch v\u011bdc\u016f a odborn\u00edk\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed spolupracoval na tom, aby postupn\u011b pro\u0161el ka\u017ed\u00fd prvek a vytvo\u0159il ide\u00e1ln\u00ed \u0159e\u0161en\u00ed bez pou\u017eit\u00ed plast\u016f. Jednou z \u010d\u00e1st\u00ed v\u00fdm\u011bny obal\u016f, kter\u00e1 vy\u017eadovala rozs\u00e1hl\u00fd v\u00fdzkum, byla plastov\u00e1 p\u00e1ska, kter\u00e1 zpev\u0148ovala rohy krabic a zaji\u0161\u0165ovala jejich pevnost. Pap\u00edrov\u00e1 alternativa musela b\u00fdt stejn\u011b pevn\u00e1, musela dob\u0159e fungovat ve stroj\u00edch dodavatel\u016f a m\u011bla b\u00fdt snadno recyklovateln\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eHled\u00e1n\u00ed pap\u00edrov\u00e9 p\u00e1sky, kter\u00e1 by spl\u0148ovala na\u0161e po\u017eadavky na pevnost a recyklovatelnost, si vy\u017e\u00e1dalo rozs\u00e1hl\u00e9 testov\u00e1n\u00ed a spolupr\u00e1ci s n\u011bkolika dodavateli,\u201c uvedl Miguel Arevalo, vedouc\u00ed odd\u011blen\u00ed udr\u017eitelnosti obal\u016f ve spole\u010dnosti Google. \u201eNakonec jsme nav\u00e1zali spolupr\u00e1ci s t\u011bmi, kte\u0159\u00ed n\u00e1m mohli poskytnout technick\u00e9 znalosti a v\u00fdrobn\u00ed kapacity pot\u0159ebn\u00e9 k uskute\u010dn\u011bn\u00ed na\u0161\u00ed vize.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Udr\u017eiteln\u00e1 \u0159e\u0161en\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tento bezplatn\u00fd dokument spole\u010dnosti Google s n\u00e1zvem \u201ePlastic-Free Packaging Design Guide\u201c (Pr\u016fvodce n\u00e1vrhem obal\u016f bez plast\u016f) podrobn\u011b rozeb\u00edr\u00e1 jednotliv\u00e9 prvky obalu modelu Pixel 8, vysv\u011btluje v\u00fdzvy spojen\u00e9 s p\u0159echodem na \u0159e\u0161en\u00ed na b\u00e1zi vl\u00e1knit\u00fdch materi\u00e1l\u016f i samotn\u00e9 \u0159e\u0161en\u00ed a na z\u00e1v\u011br p\u0159in\u00e1\u0161\u00ed post\u0159ehy o tom, jak by tento proces mohly napodobit i jin\u00e9 spole\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad vlo\u017eka v krabici, kter\u00e1 chr\u00e1n\u00ed telefon uvnit\u0159 vn\u011bj\u0161\u00edho obalu, si vy\u017e\u00e1dala velk\u00e9 mno\u017estv\u00ed test\u016f \u2013 od toho, jak telefon chr\u00e1n\u00ed, a\u017e po to, jak funguje ve v\u00fdrobn\u00edch z\u00e1vodech dodavatel\u016f. \u0158e\u0161en\u00edm se stala vlo\u017eka z lisovan\u00e9 celul\u00f3zy, kterou lze tvarovat tak, aby p\u0159esn\u011b obep\u00ednala telefon, a kter\u00e1 z\u00e1rove\u0148 nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm p\u0159\u00edjemn\u011bj\u0161\u00ed pocit na dotek. \u201eA\u010dkoli maj\u00ed tepeln\u011b tvarovan\u00e9 plastov\u00e9 vlo\u017eky sv\u00e9 p\u0159ednosti, zjistili jsme, \u017ee lisovan\u00e1 vl\u00e1knit\u00e1 vlo\u017eka nab\u00edz\u00ed srovnatelnou ochranu a nav\u00edc p\u0159in\u00e1\u0161\u00ed v\u00fdhody v podob\u011b recyklovatelnosti a p\u0159irozen\u011bj\u0161\u00edho vzhledu,\u201c uvedl Rob Cook, vedouc\u00ed in\u017een\u00fdr pro design obal\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sd\u00edlen\u00ed znalost\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem designov\u00e9ho pr\u016fvodce spole\u010dnosti Google je umo\u017enit i men\u0161\u00edm firm\u00e1m vyr\u00e1b\u011bt slo\u017eit\u00e9 obaly bez pou\u017eit\u00ed plast\u016f. Zat\u00edmco mnoho zna\u010dek si rad\u011bji nech\u00e1v\u00e1 sv\u00e9 v\u00fdzkumy a v\u00fdvoj v oblasti obal\u016f pro sebe, spole\u010dnost Google u\u010dinila pozitivn\u00ed krok a rozhodla se sd\u00edlet sv\u00e9 znalosti, aby \u201evyu\u017eila to, co jsme se dosud nau\u010dili na na\u0161\u00ed cest\u011b k ekologick\u00fdm obal\u016fm, a podpo\u0159ila spolupr\u00e1ci a inovace v tomto odv\u011btv\u00ed\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jste glob\u00e1ln\u00ed zna\u010dka nebo mal\u00fd \u010di st\u0159edn\u00ed podnik, z tohoto rozs\u00e1hl\u00e9ho dokumentu se m\u016f\u017eete hodn\u011b nau\u010dit a vytv\u00e1\u0159\u00ed precedens, kter\u00fd by mnoho dal\u0161\u00edch firem m\u011blo n\u00e1sledovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li si st\u00e1hnout p\u0159\u00edru\u010dku Google k navrhov\u00e1n\u00ed obal\u016f bez plast\u016f, p\u0159ejd\u011bte na str\u00e1nku <a href=\"https:\/\/www.gstatic.com\/gumdrop\/sustainability\/plastic-free-packaging-design-guide.pdf\" target=\"_blank\" rel=\"noopener\">bit.ly\/Google-Guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d tento sv\u011btov\u00fd technologick\u00fd gigant vytvo\u0159il p\u0159\u00edru\u010dku pro p\u0159echod na pap\u00edrov\u00e9 obaly. Pro v\u011bt\u0161inu lid\u00ed je n\u00e1kup nov\u00e9ho telefonu vzru\u0161uj\u00edc\u00ed ud\u00e1lost\u00ed. Jeho nastaven\u00ed, objevov\u00e1n\u00ed funkc\u00ed, vyzkou\u0161en\u00ed \u2013 to v\u0161e znamen\u00e1 hodiny pot\u011b\u0161en\u00ed pro fanou\u0161ky smartphon\u016f. Ne\u017e v\u0161ak k tomu dojde, \u010dek\u00e1 je vzru\u0161en\u00ed z rozbalov\u00e1n\u00ed jednotliv\u00fdch vrstev obalu, kter\u00e9 jsou navr\u017eeny tak, aby umocnily z\u00e1\u017eitek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u016fvodce spole\u010dnosti Google, jak se zbavit plast\u016f - Two Sides<\/title>\n<meta name=\"description\" content=\"Spolu s uveden\u00edm nov\u00e9ho smartphonu Pixel 8 v\u0161ak spole\u010dnost Google zve\u0159ejnila p\u0159\u00edru\u010dku, ve kter\u00e9 ostatn\u00edm firm\u00e1m ukazuje, jak se zam\u011b\u0159ila na udr\u017eitelnost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/pruvodce-spolecnosti-google-jak-se-zbavit-plastu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u016fvodce spole\u010dnosti Google, jak se zbavit plast\u016f - 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