{"id":6086,"date":"2024-07-02T09:08:37","date_gmt":"2024-07-02T09:08:37","guid":{"rendered":"https:\/\/twosides.info\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/"},"modified":"2024-07-02T09:08:37","modified_gmt":"2024-07-02T09:08:37","slug":"spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/","title":{"rendered":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Tiskov\u00e1 zpr\u00e1va spole\u010dnosti Intergraf \u2013 2. 7. 2024<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.intergraf.eu\/\" target=\"_blank\" rel=\"noopener\">Spole\u010dnost Intergraf<\/a> zve\u0159ejnila p\u0159ehled v\u00fdzkum\u016f s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed hloubkovou anal\u00fdzu udr\u017eitelnosti, efektivity a vn\u00edm\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch komunika\u010dn\u00edch n\u00e1stroj\u016f. Tento rozs\u00e1hl\u00fd sekund\u00e1rn\u00ed v\u00fdzkum, kter\u00fd shrnuje poznatky z v\u00edce ne\u017e 75 studi\u00ed, p\u0159edstavuje kl\u00ed\u010dov\u00fd zdroj pro pochopen\u00ed nuanc\u00ed rol\u00ed r\u016fzn\u00fdch m\u00e9di\u00ed v sou\u010dasn\u00e9 komunikaci.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S c\u00edlem vyvr\u00e1tit myln\u00e9 p\u0159edstavy a p\u0159iznat ti\u0161t\u011bn\u00fdm i digit\u00e1ln\u00edm komunika\u010dn\u00edm prost\u0159edk\u016fm jejich skute\u010dnou hodnotu v r\u00e1mci komunika\u010dn\u00edho mixu se organizace Intergraf rozhodla sestavit p\u0159ehled st\u00e1vaj\u00edc\u00edch studi\u00ed v t\u00e9to oblasti. Intergraf zve\u0159ej\u0148uje <em><strong>zpr\u00e1vu shrnuj\u00edc\u00ed v\u00fdsledky<\/strong> v\u00fdzkumn\u00e9ho projektu<strong> \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a<\/strong> digit\u00e1ln\u00edch <strong>m\u00e9di\u00ed<\/strong><\/em>\u201c. Tato zpr\u00e1va se zam\u011b\u0159uje na \u010dty\u0159i t\u00e9mata: udr\u017eitelnost, \u010dten\u00ed, marketing a digit\u00e1ln\u00ed propast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Udr\u017eitelnost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va zpochyb\u0148uje roz\u0161\u00ed\u0159en\u00e9 myln\u00e9 p\u0159edstavy o dopadu ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed. Zejm\u00e9na poukazuje na to, \u017ee digit\u00e1ln\u00ed sektor m\u00e1 rostouc\u00ed ekologickou stopu, pokud se pod\u00edv\u00e1me na jeho glob\u00e1ln\u00ed emise, spot\u0159ebu energie a produkci odpadu. Anal\u00fdza zd\u016fraz\u0148uje nutnost kritick\u00e9ho posouzen\u00ed hodnocen\u00ed \u017eivotn\u00edho cyklu, kter\u00e9 m\u016f\u017ee b\u00fdt zkreslen\u00e9 v z\u00e1vislosti na z\u00e1kladn\u00edch p\u0159edpokladech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010cten\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va, kter\u00e1 se zab\u00fdv\u00e1 porozum\u011bn\u00edm textu a \u010dten\u00edm pro z\u00e1bavu, zd\u016fraz\u0148uje, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia maj\u00ed i nad\u00e1le z\u00e1sadn\u00ed v\u00fdznam pro usnadn\u011bn\u00ed porozum\u011bn\u00ed textu, zapamatov\u00e1n\u00ed si informac\u00ed a u\u010den\u00ed, zejm\u00e9na ve vzd\u011bl\u00e1v\u00e1n\u00ed. A\u010dkoli digit\u00e1ln\u00ed m\u00e9dia roz\u0161i\u0159uj\u00ed definici \u010dten\u00ed, nenahrazuj\u00ed jedine\u010dn\u00e9 v\u00fdhody, kter\u00e9 nab\u00edz\u00ed ti\u0161t\u011bn\u00e1 m\u00e9dia. Ob\u011b m\u00e9dia maj\u00ed sv\u00e9 specifick\u00e9 p\u0159ednosti a m\u011bla by b\u00fdt vn\u00edm\u00e1na sp\u00ed\u0161e jako vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed ne\u017e jako zam\u011bniteln\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I p\u0159es rostouc\u00ed v\u00fdznam digit\u00e1ln\u00edho marketingu p\u0159edstavuje ti\u0161t\u011bn\u00fd marketing d\u016fle\u017eitou sou\u010d\u00e1st marketingov\u00e9ho mixu. Zpr\u00e1va ukazuje, jak ti\u0161t\u011bn\u00e1 m\u00e9dia posiluj\u00ed digit\u00e1ln\u00ed kampan\u011b t\u00edm, \u017ee zvy\u0161uj\u00ed online zapojen\u00ed, udr\u017euj\u00ed loajalitu z\u00e1kazn\u00edk\u016f a podn\u011bcuj\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed. Jedine\u010dn\u00e1 \u201eschopnost upoutat pozornost\u201c ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed nab\u00edz\u00ed firm\u00e1m cenn\u00fd n\u00e1stroj pro udr\u017een\u00ed loajality z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digit\u00e1ln\u00ed propast:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm t\u00e9matem je p\u0159etrv\u00e1vaj\u00edc\u00ed digit\u00e1ln\u00ed propast v r\u00e1mci EU. Tato propast se projevuje rozd\u00edly v p\u0159\u00edstupu, dovednostech a integraci po cel\u00e9 Evrop\u011b v r\u016fzn\u00fdch digit\u00e1ln\u00edch oblastech, jako jsou elektronick\u00e9 zdravotnictv\u00ed, elektronick\u00e1 ve\u0159ejn\u00e1 spr\u00e1va a elektronick\u00e9 bankovnictv\u00ed. Zpr\u00e1va poukazuje na p\u0159etrv\u00e1vaj\u00edc\u00ed v\u00fdzvy a na nutnost vyu\u017e\u00edvat ti\u0161t\u011bn\u00e9 materi\u00e1ly, aby bylo mo\u017en\u00e9 \u00fa\u010dinn\u011b oslovit v\u0161echny ob\u010dany.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va spole\u010dnosti Intergraf vyz\u00fdv\u00e1 zainteresovan\u00e9 strany, aby si uv\u011bdomily slo\u017eitost srovn\u00e1v\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed. Prosazuje vyv\u00e1\u017een\u00fd pohled, kter\u00fd oce\u0148uje vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed p\u0159ednosti jednotliv\u00fdch m\u00e9di\u00ed, nam\u00edsto toho, aby je pova\u017eoval za n\u00e1hradu. Zpr\u00e1va nav\u00edc nab\u00e1d\u00e1 k kritick\u00e9mu p\u0159\u00edstupu k metodik\u00e1m pou\u017e\u00edvan\u00fdm ve studi\u00edch hodnot\u00edc\u00edch tyto komunika\u010dn\u00ed n\u00e1stroje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt p\u0159ehledu v\u00fdzkumu, kter\u00fd realizuje organizace Intergraf, m\u00e1 za c\u00edl poskytnout podklady pro budouc\u00ed diskuse a strategie v oblastech komunikace, marketingu a udr\u017eitelnosti a p\u0159isp\u011bt k hlub\u0161\u00edmu pochopen\u00ed vz\u00e1jemn\u00e9ho p\u016fsoben\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zobrazit zpr\u00e1vu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vu \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c si m\u016f\u017eete <a href=\"https:\/\/www.intergraf.eu\/communications\/publications\/item\/532-comparing-print-and-digital-media-project\" target=\"_blank\" rel=\"noopener\">st\u00e1hnout na webov\u00fdch str\u00e1nk\u00e1ch Intergrafu zde<\/a>. Vypl\u0148te tamn\u00ed formul\u00e1\u0159 a odkaz ke sta\u017een\u00ed v\u00e1m bude zasl\u00e1n e-mailem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O spole\u010dnosti Intergraf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.intergraf.eu\/\" target=\"_blank\" rel=\"noopener\">Intergraf<\/a> je evropsk\u00e9 sdru\u017een\u00ed polygrafick\u00e9ho pr\u016fmyslu, kter\u00e9 zastupuje zam\u011bstnavatele v grafick\u00e9m odv\u011btv\u00ed. Jedn\u00e1 se o zast\u0159e\u0161uj\u00edc\u00ed federaci se s\u00eddlem v Bruselu, kter\u00e1 sdru\u017euje 22 \u010dlen\u016f z 21 zem\u00ed a 14 p\u0159idru\u017een\u00fdch \u010dlen\u016f z cel\u00e9 Evropy. Jej\u00edm hlavn\u00edm c\u00edlem je zastupovat a prosazovat z\u00e1jmy evropsk\u00e9ho polygrafick\u00e9ho pr\u016fmyslu a ve spolupr\u00e1ci s Evropskou uni\u00ed podporovat konkurenceschopnost tohoto odv\u011btv\u00ed prost\u0159ednictv\u00edm prosazov\u00e1n\u00ed z\u00e1jm\u016f, sd\u00edlen\u00ed informac\u00ed, budov\u00e1n\u00ed s\u00edt\u00ed, soci\u00e1ln\u00edho dialogu a evropsk\u00fdch projekt\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiskov\u00e1 zpr\u00e1va spole\u010dnosti Intergraf \u2013 2. 7. 2024 Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkum\u016f s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed hloubkovou anal\u00fdzu udr\u017eitelnosti, efektivity a vn\u00edm\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch komunika\u010dn\u00edch n\u00e1stroj\u016f. Tento rozs\u00e1hl\u00fd sekund\u00e1rn\u00ed v\u00fdzkum, kter\u00fd shrnuje poznatky z v\u00edce ne\u017e 75 studi\u00ed, p\u0159edstavuje kl\u00ed\u010dov\u00fd zdroj pro pochopen\u00ed nuanc\u00ed rol\u00ed r\u016fzn\u00fdch m\u00e9di\u00ed v [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T09:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia\",\"datePublished\":\"2024-07-02T09:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/\"},\"wordCount\":849,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Intergraf-Print-Digital-Study-2024.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/\",\"name\":\"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Intergraf-Print-Digital-Study-2024.jpg\",\"datePublished\":\"2024-07-02T09:08:37+00:00\",\"description\":\"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Intergraf-Print-Digital-Study-2024.jpg\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Intergraf-Print-Digital-Study-2024.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\",\"name\":\"Two Sides\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/twosides.info\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\",\"name\":\"Two Sides\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"width\":93,\"height\":121,\"caption\":\"Two Sides\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/twosides.info\\\/\"],\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/author\\\/twosides_dmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides","description":"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/","og_locale":"cs_CZ","og_type":"article","og_title":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides","og_description":"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...","og_url":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/","og_site_name":"Two Sides","article_published_time":"2024-07-02T09:08:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Admin","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#article","isPartOf":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/"},"author":{"name":"Admin","@id":"https:\/\/twosides.info\/cs\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24"},"headline":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia","datePublished":"2024-07-02T09:08:37+00:00","mainEntityOfPage":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/"},"wordCount":849,"commentCount":0,"publisher":{"@id":"https:\/\/twosides.info\/cs\/#organization"},"image":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg","articleSection":["Uncategorized"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/","url":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/","name":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia - Two Sides","isPartOf":{"@id":"https:\/\/twosides.info\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#primaryimage"},"image":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg","datePublished":"2024-07-02T09:08:37+00:00","description":"Spole\u010dnost Intergraf zve\u0159ejnila p\u0159ehled v\u00fdzkumu s n\u00e1zvem \u201eSrovn\u00e1n\u00ed ti\u0161t\u011bn\u00fdch a digit\u00e1ln\u00edch m\u00e9di\u00ed\u201c, kter\u00fd nab\u00edz\u00ed podrobnou anal\u00fdzu udr\u017eitelnosti, efektivity a...","breadcrumb":{"@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#primaryimage","url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Intergraf-Print-Digital-Study-2024.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/twosides.info\/cs\/spolecnost-intergraf-zverejnila-zpravu-v-niz-porovnava-tistena-a-digitalni-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twosides.info\/cs\/"},{"@type":"ListItem","position":2,"name":"Spole\u010dnost Intergraf zve\u0159ejnila zpr\u00e1vu, v n\u00ed\u017e porovn\u00e1v\u00e1 ti\u0161t\u011bn\u00e1 a digit\u00e1ln\u00ed m\u00e9dia"}]},{"@type":"WebSite","@id":"https:\/\/twosides.info\/cs\/#website","url":"https:\/\/twosides.info\/cs\/","name":"Two Sides","description":"","publisher":{"@id":"https:\/\/twosides.info\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twosides.info\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/twosides.info\/cs\/#organization","name":"Two Sides","url":"https:\/\/twosides.info\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/twosides.info\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","width":93,"height":121,"caption":"Two Sides"},"image":{"@id":"https:\/\/twosides.info\/cs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/twosides.info\/cs\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24","name":"Admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","caption":"Admin"},"sameAs":["https:\/\/twosides.info\/"],"url":"https:\/\/twosides.info\/cs\/author\/twosides_dmin\/"}]}},"_links":{"self":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/comments?post=6086"}],"version-history":[{"count":0,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts\/6086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/media\/2607"}],"wp:attachment":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/media?parent=6086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/categories?post=6086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/tags?post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}