{"id":6130,"date":"2024-02-19T16:56:58","date_gmt":"2024-02-19T16:56:58","guid":{"rendered":"https:\/\/twosides.info\/clanek-zazaril-v-parlamentni-debate\/"},"modified":"2024-02-19T16:56:58","modified_gmt":"2024-02-19T16:56:58","slug":"clanek-zazaril-v-parlamentni-debate","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/clanek-zazaril-v-parlamentni-debate\/","title":{"rendered":"\u010cl\u00e1nek zaz\u00e1\u0159il v parlamentn\u00ed debat\u011b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Spole\u010dnost Two Sides sehr\u00e1la hlavn\u00ed roli v presti\u017en\u00ed debat\u011b na t\u00e9ma \u201etisk versus digit\u00e1ln\u00ed m\u00e9dia\u201c, kter\u00e1 se konala v Portcullis House.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides, sehr\u00e1l kl\u00ed\u010dovou roli v ned\u00e1vn\u00e9 parlamentn\u00ed debat\u011b po\u0159\u00e1dan\u00e9 Asociac\u00ed nez\u00e1visl\u00fdch tiskov\u00fdch pr\u016fmysl\u016f (IPIA). Tato presti\u017en\u00ed akce, kter\u00e1 se konala v Portcullis House naproti budov\u011b parlamentu, p\u0159inesla diskusi dvou odborn\u00edk\u016f na tisk a dvou odborn\u00edk\u016f na digit\u00e1ln\u00ed m\u00e9dia, kte\u0159\u00ed se zab\u00fdvali t\u00e9matem: \u201eTi\u0161t\u011bn\u00fd pap\u00edr je preferovan\u00fdm m\u00e9diem pro uchov\u00e1v\u00e1n\u00ed z\u00e1znam\u016f a z\u00e1rove\u0148 udr\u017eiteln\u00fdm form\u00e1tem marketingov\u00e9 komunikace\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedle Jonathana v sekci v\u011bnovan\u00e9 ti\u0161t\u011bn\u00fdm m\u00e9di\u00edm sed\u011bl Richard Pepper, zakladatel spole\u010dnosti Funky Pigeon zab\u00fdvaj\u00edc\u00ed se v\u00fdrobou p\u0159\u00e1n\u00ed\u010dek, zat\u00edmco za digit\u00e1ln\u00ed m\u00e9dia se zasazovali John Booth, zakladatel poradensk\u00e9 firmy Carbon3IT zam\u011b\u0159en\u00e9 na udr\u017eitelnou IT, a Emma Newman, \u0159editelka pro p\u0159\u00edjmy v regionu EMEA ve spole\u010dnosti PubMatic zab\u00fdvaj\u00edc\u00ed se digit\u00e1ln\u00ed reklamou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Debata za\u010d\u00edn\u00e1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pod p\u0159edsednictv\u00edm konzervativn\u00ed baronky Saterov\u00e9 se debata zah\u00e1jila zvednut\u00edm ruky v s\u00e1le, aby se zjistilo, kdo s n\u00e1vrhem souhlas\u00ed a kdo nesouhlas\u00ed. P\u0159i tomto prvn\u00edm s\u010d\u00edt\u00e1n\u00ed hlas\u016f bylo 46 lid\u00ed pro n\u00e1vrh a 24 proti \u2013 co\u017e byl pro n\u00e1vrh slibn\u00fd za\u010d\u00e1tek. Pot\u00e9 za\u010dala debata, p\u0159i\u010dem\u017e ka\u017ed\u00fd \u0159e\u010dn\u00edk dostal stejn\u00fd \u010das na p\u0159ednesen\u00ed sv\u00fdch argument\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako prvn\u00ed vystoupil Richard Pepper, kter\u00fd se jasn\u011b postavil na stranu ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed. Hovo\u0159il o tom, jak ti\u0161t\u011bn\u00e1 m\u00e9dia p\u0159isp\u00edvaj\u00ed ke zlep\u0161en\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed a lep\u0161\u00edmu zapamatov\u00e1n\u00ed informac\u00ed, a pouk\u00e1zal na skute\u010dnost, \u017ee mnoho student\u016f d\u00e1v\u00e1 p\u0159i u\u010den\u00ed p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m p\u0159ed digit\u00e1ln\u00edmi m\u00e9dii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eP\u0159i \u010dten\u00ed v digit\u00e1ln\u00ed podob\u011b si zapamatujete jen asi 500 slov, ne\u017e se za\u010dnete rozptylovat,\u201c \u0159ekl. \u201eTi\u0161t\u011bn\u00e1 podoba nab\u00edz\u00ed hlub\u0161\u00ed z\u00e1\u017eitek z u\u010den\u00ed.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u00e1vaznosti na Richarda se John Booth zam\u011b\u0159il na efektivitu digit\u00e1ln\u00edch m\u00e9di\u00ed a tak\u00e9 na snadnost jejich distribuce. Sv\u016fj argument podpo\u0159il skute\u010dnost\u00ed, \u017ee mnoho odv\u011btv\u00ed \u2013 od bankovnictv\u00ed a pr\u00e1va a\u017e po marketing a m\u00e9dia \u2013 p\u0159evedlo v\u011bt\u0161inu sv\u00fdch \u010dinnost\u00ed a veden\u00ed z\u00e1znam\u016f do digit\u00e1ln\u00ed podoby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eV\u0161echny v\u00fdhody ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed jsou k dispozici i v digit\u00e1ln\u00edch m\u00e9di\u00edch,\u201c \u0159ekl. \u201eTo p\u0159ineslo revoluci do mnoha odv\u011btv\u00ed, proto\u017ee umo\u017e\u0148uje aktualizace v re\u00e1ln\u00e9m \u010dase, d\u00edky \u010demu\u017e jsou informace v\u017edy aktu\u00e1ln\u00ed a relevantn\u00ed.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Two Sides se k tomu vyjad\u0159uj\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Tame pot\u00e9 vstal, aby p\u0159ednesl argumenty ve prosp\u011bch ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f z hlediska ochrany \u017eivotn\u00edho prost\u0159ed\u00ed, p\u0159i\u010dem\u017e se op\u00edral o t\u0159i b\u011b\u017en\u00e9 m\u00fdty spojen\u00e9 s v\u00fdrobou a pou\u017e\u00edv\u00e1n\u00edm pap\u00edru: \u017ee p\u0159echod na bezpap\u00edrovou formu u\u0161et\u0159\u00ed stromy, \u017ee pap\u00edr je pl\u00fdtv\u00e1n\u00ed a kon\u010d\u00ed na skl\u00e1dk\u00e1ch a \u017ee v\u00fdroba pap\u00edru spot\u0159ebov\u00e1v\u00e1 velk\u00e9 mno\u017estv\u00ed vody.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan uvedl \u0159adu fakt\u016f, kter\u00e9 tyto m\u00fdty \u00fa\u010dinn\u011b vyvrac\u00ed \u2013 nap\u0159\u00edklad \u017ee evropsk\u00e9 lesy se ka\u017ed\u00fd den roz\u0161i\u0159uj\u00ed o plochu odpov\u00eddaj\u00edc\u00ed 1 500 fotbalov\u00fdm h\u0159i\u0161t\u00edm a \u017ee m\u00edra recyklace pap\u00edru \u010din\u00ed 71 % \u2013 a pot\u00e9 p\u0159e\u0161el k z\u00e1va\u017en\u00fdm environment\u00e1ln\u00edm probl\u00e9m\u016fm souvisej\u00edc\u00edm s n\u00e1r\u016fstem vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNelze p\u0159ehl\u00ed\u017eet dopad na\u0161eho neust\u00e1le se roz\u0161i\u0159uj\u00edc\u00edho digit\u00e1ln\u00edho sv\u011bta na \u017eivotn\u00ed prost\u0159ed\u00ed,\u201c \u0159ekl. \u201eOdv\u011btv\u00ed informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed se pod\u00edl\u00ed na celosv\u011btov\u00e9 spot\u0159eb\u011b energie 5\u20139 % a odhaduje se, \u017ee do roku 2050 by jeho pod\u00edl na glob\u00e1ln\u00edch emis\u00edch mohl vzr\u016fst a\u017e na 14 %.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako posledn\u00ed \u0159e\u010dnice Emma Newman vyvr\u00e1tila n\u011bkter\u00e9 z Jonathanov\u00fdch argument\u016f t\u00fdkaj\u00edc\u00edch se \u017eivotn\u00edho prost\u0159ed\u00ed t\u00edm, \u017ee uvedla, \u017ee v\u011bt\u0161ina datov\u00fdch center je nap\u00e1jena z obnoviteln\u00fdch zdroj\u016f energie a \u017ee digit\u00e1ln\u00ed m\u00e9dia nevy\u017eaduj\u00ed \u017e\u00e1dn\u00e9 n\u00e1klady na dopravu, co\u017e zvy\u0161uje jejich udr\u017eitelnost. Pot\u00e9 se zam\u011b\u0159ila na \u0161ir\u0161\u00ed souvislosti a uvedla, \u017ee digit\u00e1ln\u00ed m\u00e9dia jsou hnac\u00edm motorem ekonomiky, proto\u017ee umo\u017e\u0148uj\u00ed podnik\u016fm i charitativn\u00edm organizac\u00edm zvy\u0161ovat pov\u011bdom\u00ed o sv\u00e9 \u010dinnosti a roz\u0161i\u0159ovat sv\u00e9 organizace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Praktick\u00e9 zku\u0161enosti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eKdy\u017e sho\u0159\u00ed m\u011bsto a sho\u0159\u00ed vl\u00e1dn\u00ed instituce, neexistuje pro ti\u0161t\u011bn\u00e9 kopie [dokument\u016f] \u017e\u00e1dn\u00e9 bezpe\u010dn\u00e9 \u00fato\u010di\u0161t\u011b. D\u00edkybohu, \u017ee kdy\u017e lid\u00e9 museli uprchnout ze zem\u011b, nemuseli si br\u00e1t s sebou pas ani diplom \u2013 mohli je m\u00edt v telefonu, v digit\u00e1ln\u00ed podob\u011b. Pokud jde o nosi\u010d z\u00e1znam\u016f, jsem rozhodn\u011b pro digit\u00e1ln\u00ed formu.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory tomuto p\u0159esv\u011bd\u010div\u00e9mu p\u0159\u00edsp\u011bvku byl n\u00e1vrh ve prosp\u011bch ti\u0161t\u011bn\u00e9 verze p\u0159ijat s je\u0161t\u011b v\u011bt\u0161\u00ed v\u011bt\u0161inou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed informace o organizaci IPIA najdete na str\u00e1nk\u00e1ch <a href=\"https:\/\/ipia.org.uk\/\" target=\"_blank\" rel=\"noopener\">ipia.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Two Sides sehr\u00e1la hlavn\u00ed roli v presti\u017en\u00ed debat\u011b na t\u00e9ma \u201etisk versus digit\u00e1ln\u00ed m\u00e9dia\u201c, kter\u00e1 se konala v Portcullis House. Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides, sehr\u00e1l kl\u00ed\u010dovou roli v ned\u00e1vn\u00e9 parlamentn\u00ed debat\u011b po\u0159\u00e1dan\u00e9 Asociac\u00ed nez\u00e1visl\u00fdch tiskov\u00fdch pr\u016fmysl\u016f (IPIA). Tato presti\u017en\u00ed akce, kter\u00e1 se konala v Portcullis House naproti budov\u011b parlamentu, p\u0159inesla diskusi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010cl\u00e1nek zaz\u00e1\u0159il v parlamentn\u00ed debat\u011b - Two Sides<\/title>\n<meta name=\"description\" content=\"Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides, sehr\u00e1l kl\u00ed\u010dovou roli v ned\u00e1vn\u00e9 parlamentn\u00ed debat\u011b, kterou uspo\u0159\u00e1dala Asociace nez\u00e1visl\u00fdch tiskov\u00fdch podnik\u016f (Independent Print Industries Association).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/clanek-zazaril-v-parlamentni-debate\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cl\u00e1nek zaz\u00e1\u0159il v parlamentn\u00ed debat\u011b - 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