{"id":6131,"date":"2024-09-24T13:14:02","date_gmt":"2024-09-24T13:14:02","guid":{"rendered":"https:\/\/twosides.info\/co-je-to-paperizace\/"},"modified":"2024-09-24T13:14:02","modified_gmt":"2024-09-24T13:14:02","slug":"co-je-to-paperizace","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/co-je-to-paperizace\/","title":{"rendered":"Co je to \u201epaperizace\u201c?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Proces p\u0159echodu z plastov\u00fdch obal\u016f na obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f m\u00e1 nyn\u00ed sv\u016fj n\u00e1zev. Co to ale p\u0159esn\u011b znamen\u00e1?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V polygrafick\u00e9m a obalov\u00e9m pr\u016fmyslu se objevil nov\u00fd pojem. A\u0165 u\u017e jde o body programu zased\u00e1n\u00ed p\u0159edstavenstva nebo o diskuse na oborov\u00fdch akc\u00edch, \u201epaperizace\u201c je oslavov\u00e1na jako nejnov\u011bj\u0161\u00ed trend v obalov\u00e9m pr\u016fmyslu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento jev, definovan\u00fd jako rostouc\u00ed vyu\u017e\u00edv\u00e1n\u00ed pap\u00edrov\u00fdch materi\u00e1l\u016f \u2013 \u010dasto jako n\u00e1hrada za materi\u00e1ly vyr\u00e1b\u011bn\u00e9 z fosiln\u00edch paliv \u2013, lze pova\u017eovat za \u201epaperizaci\u201c, kter\u00e1 existuje ji\u017e \u0159adu let. Proces nahrazov\u00e1n\u00ed plast\u016f materi\u00e1ly na b\u00e1zi vl\u00e1ken dominuje obalov\u00e9mu pr\u016fmyslu a reg\u00e1ly supermarket\u016f jsou dnes pln\u00e9 potravin, n\u00e1poj\u016f a v\u00fdrobk\u016f rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed, kter\u00e9 jsou baleny a vystaveny v recyklovateln\u00e9m a kompostovateln\u00e9m pap\u00edru a kartonu. A tento trend v dohledn\u00e9 dob\u011b nezmiz\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aktu\u00e1ln\u00ed t\u00e9ma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1r\u016fst vyu\u017e\u00edv\u00e1n\u00ed pap\u00edru \u2013 neboli \u201epaperifikace\u201c \u2013 byl velmi patrn\u00fd na veletrhu London Packaging Week 2024, kde se diskuse t\u00fdkaly mimo jin\u00e9 pou\u017eit\u00ed pap\u00edru v aplikac\u00edch sekund\u00e1rn\u00edch obal\u016f, jako jsou stre\u010dov\u00e9 f\u00f3lie, lepic\u00ed p\u00e1sky a balic\u00ed materi\u00e1ly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi mnoha vystaven\u00fdmi sekund\u00e1rn\u00edmi aplikacemi na b\u00e1zi vl\u00e1ken byl i produkt SeaStretch od spole\u010dnosti Seaman Paper \u2013 materi\u00e1l pro ru\u010dn\u00ed balen\u00ed, kter\u00fd lze rovn\u011b\u017e pou\u017e\u00edt jako v\u00fdpl\u0148 do krabic, k vypln\u011bn\u00ed pr\u00e1zdn\u00fdch prostor\u016f a jako ochrann\u00e1 v\u00fdpl\u0148. Produkt SeaStretch, vyr\u00e1b\u011bn\u00fd z pap\u00edru poch\u00e1zej\u00edc\u00edho z odpov\u011bdn\u011b obhospoda\u0159ovan\u00fdch les\u016f, m\u00e1 rozta\u017eitelnost p\u0159ibli\u017en\u011b 30 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm zaj\u00edmav\u00fdm materi\u00e1lem p\u0159edstaven\u00fdm na t\u00e9to akci byla klimatiza\u010dn\u00ed vlo\u017eka RecyCold od spole\u010dnosti Ranpak \u2013 recyklovateln\u00fd, obnoviteln\u00fd a biologicky rozlo\u017eiteln\u00fd pap\u00edrov\u00fd v\u00fdrobek, kter\u00fd poskytuje udr\u017eitelnou tepelnou ochranu potravin\u00e1m a n\u00e1poj\u016fm citliv\u00fdm na teplotu po dobu a\u017e 48 hodin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roz\u0161i\u0159uj\u00edc\u00ed se trh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nejviditeln\u011bj\u0161\u00ed v\u00fdsledek p\u0159echodu na pap\u00edrov\u00e9 obaly je samoz\u0159ejm\u011b patrn\u00fd u prim\u00e1rn\u00edch obal\u016f a po\u010det zna\u010dek a produkt\u016f, kter\u00e9 p\u0159ech\u00e1zej\u00ed na pap\u00edrov\u00e9 a kartonov\u00e9 obaly, se ka\u017ed\u00fdm dnem zvy\u0161uje. Mezi nejnov\u011bj\u0161\u00ed spole\u010dnosti, kter\u00e9 tento krok u\u010dinily, pat\u0159\u00ed Amazon, kter\u00fd ve sv\u00fdch ob\u00e1lk\u00e1ch nahrazuje plastovou bublinkovou f\u00f3lii ochrannou pap\u00edrovou vlo\u017ekou, a Marks &amp; Spencer, kter\u00fd pro sv\u00e9 \u010desnekov\u00e9 bagety pou\u017e\u00edv\u00e1 pap\u00edrov\u00e9 obaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento rostouc\u00ed z\u00e1jem o materi\u00e1ly na b\u00e1zi pap\u00edru roz\u0161i\u0159uje trh s biologicky rozlo\u017eiteln\u00fdmi a kompostovateln\u00fdmi obaly. Ned\u00e1vn\u00e1 zpr\u00e1va spole\u010dnosti Smithers dosp\u011bla k z\u00e1v\u011bru, \u017ee glob\u00e1ln\u00ed trh by m\u011bl do roku 2029 r\u016fst pr\u016fm\u011brn\u00fdm ro\u010dn\u00edm tempem (CAGR) 8,8 % a dos\u00e1hnout neuv\u011b\u0159iteln\u00fdch 11,7 milion\u016f tun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eSpot\u0159eba biologicky rozlo\u017eiteln\u00fdch a kompostovateln\u00fdch polymer\u016f pro obaly bude i nad\u00e1le r\u016fst rychleji ne\u017e spot\u0159eba termoplastick\u00fdch materi\u00e1l\u016f na petrochemick\u00e9 b\u00e1zi,\u201c uv\u00e1d\u00ed se ve zpr\u00e1v\u011b. \u201ePopt\u00e1vku poh\u00e1n\u00ed rostouc\u00ed snaha spot\u0159ebitel\u016f, majitel\u016f zna\u010dek a vl\u00e1d nahradit jednor\u00e1zov\u00e9 plasty na b\u00e1zi fosiln\u00edch paliv udr\u017eiteln\u011bj\u0161\u00edmi alternativami obal\u016f.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">J\u00e1dro probl\u00e9mu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePap\u00edrov\u00e1n\u00ed\u201c obal\u016f samoz\u0159ejm\u011b p\u0159in\u00e1\u0161\u00ed \u0159adu obchodn\u00edch v\u00fdhod; \u0159ada zpr\u00e1v dosp\u011bla k z\u00e1v\u011bru, \u017ee p\u0159echod na obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f je prosp\u011b\u0161n\u00fd nejen pro reputaci zna\u010dky, ale i pro jej\u00ed hospod\u00e1\u0159sk\u00fd v\u00fdsledek. Pr\u016fzkum proveden\u00fd spole\u010dnost\u00ed GlobalData v roce 2023 zjistil, \u017ee 74 % spot\u0159ebitel\u016f je ochotno zaplatit v\u00edce za ekologick\u00e9 obaly, zat\u00edmco studie Two Sides European Packaging Preferences 2020 zjistila, \u017ee 46 % respondent\u016f nakupuje v\u00edce u maloobchodn\u00edk\u016f, kte\u0159\u00ed ze sv\u00fdch obal\u016f odstra\u0148uj\u00ed plasty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro ty, kdo se zab\u00fdvaj\u00ed obaly den co den, nemus\u00ed b\u00fdt trend \u201epaperizace\u201c \u017e\u00e1dnou novinkou, ale skute\u010dnost, \u017ee m\u00e1 nyn\u00ed sv\u016fj n\u00e1zev, znamen\u00e1, \u017ee firmy po cel\u00e9m sv\u011bt\u011b berou udr\u017eitelnost sv\u00fdch obal\u016f velmi v\u00e1\u017en\u011b. Co\u017e je velmi dobr\u00e1 zpr\u00e1va jak pro toto odv\u011btv\u00ed, tak pro sv\u011bt obecn\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proces p\u0159echodu z plastov\u00fdch obal\u016f na obaly z vl\u00e1knit\u00fdch materi\u00e1l\u016f m\u00e1 nyn\u00ed sv\u016fj n\u00e1zev. Co to ale p\u0159esn\u011b znamen\u00e1? V polygrafick\u00e9m a obalov\u00e9m pr\u016fmyslu se objevil nov\u00fd pojem. A\u0165 u\u017e jde o body programu zased\u00e1n\u00ed p\u0159edstavenstva nebo o diskuse na oborov\u00fdch akc\u00edch, \u201epaperizace\u201c je oslavov\u00e1na jako nejnov\u011bj\u0161\u00ed trend v obalov\u00e9m pr\u016fmyslu. Tento jev, definovan\u00fd jako [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je to \u201epaperizace\u201c? - Two Sides<\/title>\n<meta name=\"description\" content=\"Proces p\u0159echodu od plastov\u00fdch obal\u016f k obal\u016fm na b\u00e1zi vl\u00e1ken m\u00e1 nyn\u00ed sv\u016fj n\u00e1zev. 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