{"id":6138,"date":"2024-09-12T13:45:31","date_gmt":"2024-09-12T13:45:31","guid":{"rendered":"https:\/\/twosides.info\/seminar-power-of-print-2024\/"},"modified":"2024-09-12T13:45:31","modified_gmt":"2024-09-12T13:45:31","slug":"seminar-power-of-print-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/seminar-power-of-print-2024\/","title":{"rendered":"Semin\u00e1\u0159 \u201ePower of Print\u201c 2024"},"content":{"rendered":"\n

Semin\u00e1\u0159 \u201eThe Power of Print\u201c se bude konat v \u00fater\u00fd 5. listopadu 2024 ve Stationers\u2019 Hall v Lond\u00fdn\u011b<\/p>\n\n\n\n

Semin\u00e1\u0159 \u201ePower of Print\u201c, kter\u00fd se letos kon\u00e1 ji\u017e po \u010dtrn\u00e1ct\u00e9, se stal ud\u00e1lost\u00ed, kterou si nikdo nesm\u00ed nechat uj\u00edt. Semin\u00e1\u0159 p\u0159il\u00e1k\u00e1 200 p\u0159edn\u00edch p\u0159edstavitel\u016f z odv\u011btv\u00ed tisku, pap\u00edru, nakladatelstv\u00ed, obalov\u00e9ho pr\u016fmyslu a m\u00e9di\u00ed. Poslechn\u011bte si p\u0159edn\u00e1\u0161ky \u0161irok\u00e9ho spektra sv\u011btov\u00fdch odborn\u00edk\u016f, kte\u0159\u00ed se budou zab\u00fdvat v\u00fdzvami, inovacemi a p\u0159\u00edle\u017eitostmi pro tisk a pap\u00edr v dne\u0161n\u00edm multimedi\u00e1ln\u00edm sv\u011bt\u011b.<\/p>\n\n\n\n

Bezprost\u0159edn\u011b po skon\u010den\u00ed denn\u00edho programu uspo\u0159\u00e1d\u00e1me presti\u017en\u00ed koktejlov\u00fd ve\u010d\u00edrek.<\/p>\n\n\n\n

Semin\u00e1\u0159 \u201eThe Power of Print\u201c \u2013 po\u0159\u00e1dan\u00fd organizacemi Two Sides a BPIF ve spolupr\u00e1ci se spole\u010dnostmi Canon, Fedrigoni a Printweek \u2013 p\u0159iv\u00edt\u00e1 10 p\u0159edn\u00edch odborn\u00edk\u016f z cel\u00e9ho spektra obor\u016f tisku, nakladatelstv\u00ed a pap\u00edrov\u00fdch obal\u016f, kte\u0159\u00ed se pod\u011bl\u00ed o sv\u00e9 n\u00e1zory na to, co p\u0159inese budoucnost.<\/p>\n\n\n\n

Vstupenky na tuto ka\u017edoro\u010dn\u00ed akci se rychle vyprodaj\u00ed, proto si sv\u00e9 m\u00edsto rezervujte v\u010das na str\u00e1nk\u00e1ch www.powerofprint.info<\/a><\/p>\n\n\n\n

\u010clenov\u00e9 Two Sides mohou z\u00edskat slevu 25 % na vstupenky na semin\u00e1\u0159e!<\/strong><\/p>\n\n\n\n

P\u0159edn\u00e1\u0161ej\u00edc\u00ed v roce 2024<\/h3>\n\n\n\n
\"PoP24<\/figure>\n\n\n\n

Mathew Faulkner<\/h3>\n\n\n\n

\u0158editel pro oblast EMEA, marketing a inovace, divize velkoform\u00e1tov\u00e9ho tisku, Canon Europe<\/strong><\/p>\n\n\n\n

Spole\u010dnost Canon hledala podn\u011bty i mimo tiskov\u00fd pr\u016fmysl, aby pochopila, co by nejnov\u011bj\u0161\u00ed trendy v chov\u00e1n\u00ed spot\u0159ebitel\u016f a technologick\u00fd pokrok mohly znamenat pro budoucnost tiskov\u00e9ho odv\u011btv\u00ed. Ve sv\u00e9m p\u0159\u00edsp\u011bvku se Mathew zam\u011b\u0159\u00ed na to, jak tyto n\u00e1pady prom\u011bnit v konkr\u00e9tn\u00ed kroky, kter\u00e9 umo\u017en\u00ed tiskov\u00fdm firm\u00e1m a majitel\u016fm zna\u010dek jednat proaktivn\u011b, odstranit p\u0159ek\u00e1\u017eky br\u00e1n\u00edc\u00ed r\u016fstu a otev\u0159\u00edt nov\u00e9 p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Jonathon Porritt, CBE<\/h3>\n\n\n\n

Aktivista v oblasti udr\u017eitelnosti a spisovatel<\/strong><\/p>\n\n\n\n

Jonathon, v\u00fdznamn\u00fd spisovatel a aktivista v oblasti udr\u017eiteln\u00e9ho rozvoje, poskytuje strategick\u00e9 poradenstv\u00ed p\u0159edn\u00edm britsk\u00fdm i mezin\u00e1rodn\u00edm spole\u010dnostem s c\u00edlem prohloubit jejich porozum\u011bn\u00ed sou\u010dasn\u00fdm propojen\u00fdm environment\u00e1ln\u00edm a klimatick\u00fdm kriz\u00edm. Jonathonova p\u0159edn\u00e1\u0161ka se zam\u011b\u0159\u00ed na nedostate\u010dn\u00e9 pochopen\u00ed ekonomick\u00fdch d\u016fsledk\u016f klimatick\u00fdch zm\u011bn a na v\u00fdhody, kter\u00e9 plynou organizac\u00edm, kter\u00e9 se na tuto p\u0159evratnou transformaci p\u0159iprav\u00ed s p\u0159edstihem.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Elin Furelidov\u00e1<\/h3>\n\n\n\n

\u0158editel divize Future Packaging, spole\u010dnost The Absolut Company<\/strong><\/p>\n\n\n\n

D\u00edky sv\u00e9 v\u00edce ne\u017e 15let\u00e9 kari\u00e9\u0159e v oblasti produktov\u00e9 strategie, inovac\u00ed a designu hraje Elin kl\u00ed\u010dovou roli p\u0159i prosazov\u00e1n\u00ed inovac\u00ed pro Absolut Vodka, nejv\u011bt\u0161\u00ed \u0161v\u00e9dsk\u00fd v\u00fdvozce potravin, kter\u00fd je zastoupen na v\u00edce ne\u017e 100 trz\u00edch po cel\u00e9m sv\u011bt\u011b. Jej\u00ed prezentace bude mapovat v\u00fdvoj nov\u00e9 pap\u00edrov\u00e9 l\u00e1hve na vodku zna\u010dky Absolut a to, jak se spole\u010dnosti poda\u0159ilo p\u0159ekonat \u0159adu technick\u00fdch v\u00fdzev a probl\u00e9m\u016f v dodavatelsk\u00e9m \u0159et\u011bzci.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Rachel Aldighieriov\u00e1<\/h3>\n\n\n\n

V\u00fdkonn\u00fd \u0159editel, Asociace pro data a marketing<\/strong><\/p>\n\n\n\n

Rachel prom\u011bnila DMA v \u017eivou a podporuj\u00edc\u00ed odbornou komunitu a roz\u0161\u00ed\u0159ila jej\u00ed p\u0159ita\u017elivost d\u00edky \u00fazk\u00e9 spolupr\u00e1ci s mnoha nejv\u011bt\u0161\u00edmi britsk\u00fdmi agenturami, zna\u010dkami a dodavateli. Rachel vyu\u017eije ned\u00e1vno zve\u0159ejn\u011bn\u00e9 zpr\u00e1vy DMA \u201eValue of Measurement\u201c a \u201eValue of Creativity\u201c, aby zd\u016fraznila kl\u00ed\u010dovou roli, kterou kreativita a m\u011b\u0159en\u00ed hraj\u00ed p\u0159i prosazov\u00e1n\u00ed kultury marketingov\u00e9 \u00fa\u010dinnosti.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Justin Cairns<\/h3>\n\n\n\n

Vedouc\u00ed offline produkce, Ogilvy UK<\/strong><\/p>\n\n\n\n

Justin, kter\u00fd svou kari\u00e9ru zah\u00e1jil v nakladatelstv\u00ed, nyn\u00ed vede t\u00fdm Offline Production ve spole\u010dnosti Ogilvy UK, jen\u017e vytv\u00e1\u0159\u00ed materi\u00e1ly, kter\u00e9 si m\u016f\u017eete osahat \u2013 nap\u0159\u00edklad direct mail, knihy, tiskov\u00e9 inzer\u00e1ty, venkovn\u00ed reklamu, propaga\u010dn\u00ed p\u0159edm\u011bty a v\u00fdstavn\u00ed st\u00e1nky. V r\u00e1mci prezentace s n\u00e1zvem \u201eCreatives. Love. Print\u201c p\u0159edvede hodnotu ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f a uk\u00e1\u017ee, jak nab\u00edzej\u00ed \u0161irok\u00e9 spektrum mo\u017enost\u00ed, kter\u00e9 pom\u00e1haj\u00ed kreativc\u016fm \u0159e\u0161it probl\u00e9my klient\u016f pomoc\u00ed neobvykl\u00fdch a zapamatovateln\u00fdch \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Keshini Dodhiaov\u00e1<\/h3>\n\n\n\n

Mana\u017eer prodeje v segmentu B2B, Tony\u2019s Chocolonely<\/strong><\/p>\n\n\n\n

Jako mana\u017eerka prodeje v segmentu B2B u zna\u010dky udr\u017eiteln\u00e9 \u010dokol\u00e1dy Tony\u2019s Chocolonely vede Keshini v Brit\u00e1nii obchod s personalizovan\u00fdmi \u010dokol\u00e1dov\u00fdmi tabulkami. Spolupracuje s firmami na zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o jejich posl\u00e1n\u00ed, na tom, aby se personalizovan\u00e9 \u010dokol\u00e1dov\u00e9 tabulky dostaly do rukou v\u00edce lid\u00ed, a na posilov\u00e1n\u00ed jejich dopadu. Ve sv\u00e9 prezentaci p\u0159edstav\u00ed p\u0159\u00edb\u011bh zna\u010dky Tony\u2019s Chocolonely a vysv\u011btl\u00ed, jak tato zna\u010dka vyu\u017e\u00edv\u00e1 s\u00edlu personalizace.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Kate Hulleyov\u00e1<\/h3>\n\n\n\n

Majitel a \u0159editel spole\u010dnosti Belmont Packaging<\/strong><\/p>\n\n\n\n

Jako majitelka a \u0159editelka spole\u010dnosti Belmont Packaging se s\u00eddlem v Manchesteru si Kate uv\u011bdomuje v\u00fdznam udr\u017eitelnosti a odborn\u00fdch znalost\u00ed v oboru. Ve sv\u00e9 prezentaci p\u0159edstav\u00ed sv\u016fj z\u00e1vazek k filozofii, kter\u00e1 klade na prvn\u00ed m\u00edsto lidi, a vysv\u011btl\u00ed, jak pr\u00e1v\u011b d\u00edky tomu se jej\u00ed spole\u010dnosti poda\u0159ilo usp\u011bt na vysoce konkuren\u010dn\u00edm trhu tisku a zpracov\u00e1n\u00ed balen\u00ed z vlnit\u00e9 lepenky.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

James Pryor<\/h3>\n\n\n\n

Kreativn\u00ed \u0159editel, Touch<\/strong><\/p>\n\n\n\n

V dob\u011b, kdy se zna\u010dky sna\u017e\u00ed plnit sv\u00e9 c\u00edle v oblasti udr\u017eitelnosti a pr\u00e1vn\u00ed p\u0159edpisy podporuj\u00ed rozvoj ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed, vyvst\u00e1v\u00e1 ot\u00e1zka, jak\u00e1 budoucnost \u010dek\u00e1 obalov\u00fd pr\u016fmysl. James se podrobn\u011b zam\u011b\u0159\u00ed na sou\u010dasn\u00fd stav odv\u011btv\u00ed a prozkoum\u00e1 t\u0159i sm\u011bry, jimi\u017e se obalov\u00fd pr\u016fmysl v budoucnu bude ub\u00edrat, p\u0159i\u010dem\u017e zd\u016frazn\u00ed pr\u016fkopnick\u00e9 inovace, kter\u00e9 p\u0159ipravuj\u00ed p\u016fdu pro tyto transforma\u010dn\u00ed zm\u011bny.<\/p>\n\n\n\n

\"PoP24<\/figure>\n\n\n\n

Neil Osment<\/h3>\n\n\n\n

Zakladatel spole\u010dnosti NOA<\/strong><\/p>\n\n\n\n

Neil m\u00e1 v\u00edce ne\u017e dv\u011b desetilet\u00ed zku\u0161enost\u00ed v obalov\u00e9m pr\u016fmyslu, kde p\u016fsobil v nadn\u00e1rodn\u00edch spole\u010dnostech zab\u00fdvaj\u00edc\u00edch se v\u00fdrobou pap\u00edru, tiskem a plasty, jako jsou LINPAC, DS Smith, Alcoa, SAICA a Smurfit Kappa. V sou\u010dasn\u00e9 dob\u011b vede odd\u011blen\u00ed kou\u010dov\u00e1n\u00ed v r\u00e1mci spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se rozvojem podnik\u00e1n\u00ed a z\u00e1rove\u0148 \u0159\u00edd\u00ed jej\u00ed v\u00fdzkumn\u00e9 a marketingov\u00e9 divize. Ve sv\u00e9m p\u0159\u00edsp\u011bvku Neil p\u0159edstav\u00ed p\u0159ehled o stavu trhu a p\u0159\u00edle\u017eitostech v oblasti evropsk\u00fdch pap\u00edrov\u00fdch obal\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Semin\u00e1\u0159 \u201eThe Power of Print\u201c se bude konat v \u00fater\u00fd 5. listopadu 2024 ve Stationers\u2019 Hall v Lond\u00fdn\u011b Semin\u00e1\u0159 \u201ePower of Print\u201c, kter\u00fd se letos kon\u00e1 ji\u017e po \u010dtrn\u00e1ct\u00e9, se stal ud\u00e1lost\u00ed, kterou si nikdo nesm\u00ed nechat uj\u00edt. Semin\u00e1\u0159 p\u0159il\u00e1k\u00e1 200 p\u0159edn\u00edch p\u0159edstavitel\u016f z odv\u011btv\u00ed tisku, pap\u00edru, nakladatelstv\u00ed, obalov\u00e9ho pr\u016fmyslu a m\u00e9di\u00ed. Poslechn\u011bte si p\u0159edn\u00e1\u0161ky […]<\/p>\n","protected":false},"author":1,"featured_media":2723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSemin\u00e1\u0159 \u201ePower of Print\u201c 2024 - Two Sides<\/title>\n<meta name=\"description\" content=\"Zajist\u011bte si m\u00edsto na semin\u00e1\u0159i \u201eTwo Sides Power of Print 2024\u201c, kter\u00fd se kon\u00e1 v \u00fater\u00fd 5. listopadu v Stationers' Hall v Lond\u00fdn\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/seminar-power-of-print-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semin\u00e1\u0159 \u201ePower of Print\u201c 2024 - 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