{"id":6140,"date":"2024-02-16T15:40:06","date_gmt":"2024-02-16T15:40:06","guid":{"rendered":"https:\/\/twosides.info\/tiskovy-marketing-ukazatele-pozornosti\/"},"modified":"2024-02-16T15:40:06","modified_gmt":"2024-02-16T15:40:06","slug":"tiskovy-marketing-ukazatele-pozornosti","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/","title":{"rendered":"Tiskov\u00fd marketing, ukazatele pozornosti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee mno\u017estv\u00ed komer\u010dn\u00edch sd\u011blen\u00ed, se kter\u00fdmi se ka\u017ed\u00fd den setk\u00e1v\u00e1me, neust\u00e1le roste, mus\u00ed se market\u00e9\u0159i v\u00edce ne\u017e kdy jindy sna\u017eit naj\u00edt kvalitu uprost\u0159ed tohoto kvantita. K tomu, aby se sd\u011blen\u00ed skute\u010dn\u011b prosadilo, je zapot\u0159eb\u00ed c\u00edlen\u00e9 zapojen\u00ed ze strany spot\u0159ebitele, a pr\u00e1v\u011b proto jsou ukazatele pozornosti v sou\u010dasn\u00e9 dob\u011b nej\u017ehav\u011bj\u0161\u00ed oblast\u00ed marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metriky pozornosti si v posledn\u00edch n\u011bkolika letech z\u00edskaly na popularit\u011b po cel\u00e9m sv\u011bt\u011b. V listopadu 2022 ozna\u010dil \u010dasopis o reklamn\u00edm pr\u016fmyslu The Drum metriky pozornosti za \u201enovou marketingovou nutnost\u201c, zat\u00edmco pr\u016fzkum americk\u00e9 organizace Interactive Advertising Bureau zve\u0159ejn\u011bn\u00fd ve stejn\u00e9m m\u011bs\u00edci zjistil, \u017ee v\u00edce ne\u017e t\u0159etina americk\u00fdch n\u00e1kup\u010d\u00edch reklamy uvedla, \u017ee se v roce 2023 bude v\u00edce soust\u0159edit na metriky pozornosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zaujali jsme v\u00e1s?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U ukazatel\u016f pozornosti je kl\u00ed\u010dov\u00e1 kvalita pozornosti. V lo\u0148sk\u00e9m roce v\u00fdzkumn\u00e1 organizace RAM (Research and Analysis of Media) shrom\u00e1\u017edila v\u00fdsledky v\u00edce ne\u017e 5 000 reklam na z\u00e1klad\u011b p\u0159es 800 000 odpov\u011bd\u00ed z Velk\u00e9 Brit\u00e1nie a Irska. Testovala nejen zapamatovatelnost, ale tak\u00e9 zapamatovatelnost s \u201evysokou pozornost\u00ed\u201c \u2013 tedy takovou, p\u0159i kter\u00e9 si spot\u0159ebitel\u00e9 pamatuj\u00ed nejen samotn\u00e9 reklamy, ale i kl\u00ed\u010dov\u00e9 detaily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed soubor v\u00fdsledk\u016f studie se t\u00fdkal odv\u011btv\u00ed potravin a n\u00e1poj\u016f. Uk\u00e1zalo se, \u017ee u spot\u0159ebitel\u016f s vysokou m\u00edrou pozornosti je pravd\u011bpodobnost, \u017ee podniknou n\u011bjakou akci, o neuv\u011b\u0159iteln\u00fdch 60 % vy\u0161\u0161\u00ed ne\u017e u pr\u016fm\u011bru. N\u00e1sledovalo bankovnictv\u00ed a finan\u010dn\u00ed sektor, kde byl zaznamen\u00e1n n\u00e1r\u016fst o st\u00e1le velmi p\u016fsobiv\u00fdch 49 %. To v\u0161e siln\u011b podporuje my\u0161lenku, \u017ee \u00fa\u010dinn\u00e1 reklama nez\u00e1vis\u00ed pouze na pozornosti, ale tak\u00e9 na trval\u00e9m zapojen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct Mail si z\u00edsk\u00e1v\u00e1 generaci Z<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o upout\u00e1n\u00ed pozornosti spot\u0159ebitel\u016f a \u2013 co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed \u2013 o jej\u00ed udr\u017een\u00ed, nejnov\u011bj\u0161\u00ed \u00fadaje ukazuj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia dosahuj\u00ed dobr\u00fdch v\u00fdsledk\u016f v cel\u00e9 \u0159ad\u011b oblast\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 2021, kdy se sv\u011bt zotavoval z pandemie, vy\u0161la najevo trval\u00e1 \u00fa\u010dinnost direct mailu. Pr\u016fzkum Sv\u011btov\u00e9ho centra pro v\u00fdzkum reklamy (WARC) zjistil, \u017ee schopnost tohoto kan\u00e1lu upoutat smyslovou i ment\u00e1ln\u00ed pozornost \u010dten\u00e1\u0159\u016f vedla k m\u00ed\u0159e zapojen\u00ed dosahuj\u00edc\u00ed 95 %. Zjistil tak\u00e9, \u017ee na rozd\u00edl od roz\u0161\u00ed\u0159en\u00e9ho n\u00e1zoru, \u017ee ti\u0161t\u011bn\u00e1 reklama nej\u00fa\u010dinn\u011bji oslovuje star\u0161\u00ed demografick\u00e9 skupiny, byla generace Z tou, kter\u00e1 se s p\u0159\u00edmou po\u0161tovn\u00ed reklamou zapojovala nej\u010dast\u011bji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V ned\u00e1vn\u00e9 dob\u011b se spole\u010dnost WARC spojila s Marketreach, diviz\u00ed spole\u010dnosti Royal Mail, a agenturou BlueYonder, aby spole\u010dn\u011b provedly dal\u0161\u00ed pr\u016fzkum, kter\u00fd odhalil, \u017ee lid\u00e9 se p\u0159i prohl\u00ed\u017een\u00ed po\u0161tovn\u00ed z\u00e1silky soust\u0159ed\u00ed velmi intenzivn\u011b. T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny (63 %) respondent\u016f uvedly, \u017ee z\u00e1silka upoutala jejich plnou pozornost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto z\u00e1v\u011bry doplnila studie JICMAIL, kter\u00e1 zjistila, \u017ee pr\u016fm\u011brn\u00e1 z\u00e1silka p\u0159\u00edm\u00e9 po\u0161ty upout\u00e1 pozornost na 108 sekund v pr\u016fb\u011bhu 28 dn\u016f, p\u0159i\u010dem\u017e obchodn\u00ed po\u0161ta dosahuje p\u016fsobiv\u00fdch 150 sekund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eVe sv\u011bt\u011b, kde je st\u00e1le t\u011b\u017e\u0161\u00ed zv\u00edt\u011bzit v boji o pozornost,\u201c uvedl Paul Stringer, \u0161\u00e9fredaktor odd\u011blen\u00ed v\u00fdzkumu a poradenstv\u00ed organizace WARC, \u201ejsme zjistili, \u017ee po\u0161tovn\u00ed z\u00e1silky jsou nejen vysoce \u00fa\u010dinn\u00e9 p\u0159i upout\u00e1v\u00e1n\u00ed pozornosti, ale tak\u00e9 pat\u0159\u00ed k n\u00e1kladov\u011b nejefektivn\u011bj\u0161\u00edm kan\u00e1l\u016fm pro dosa\u017een\u00ed tohoto c\u00edle. Pro market\u00e9ry je nyn\u00ed vhodn\u00e1 doba, aby p\u0159ehodnotili roli po\u0161ty v medi\u00e1ln\u00edm mixu.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159itahuj\u00ed pozornost. A udr\u017euj\u00ed ji<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed oblast\u00ed, v n\u00ed\u017e se schopnost ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed upoutat pozornost v\u00fdrazn\u011b osv\u011bd\u010dila, jsou reaktivn\u00ed ti\u0161t\u011bn\u00e9 reklamy, z nich\u017e mnoh\u00e9 si d\u011blaj\u00ed legraci z aktu\u00e1ln\u00edch ud\u00e1lost\u00ed zp\u016fsobem, kter\u00fd by jin\u00e9 kan\u00e1ly jen t\u011b\u017eko dok\u00e1zaly napodobit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMarketingov\u00ed odborn\u00edci si v srdci uchov\u00e1vaj\u00ed zvl\u00e1\u0161tn\u00ed m\u00edsto pro vtipnou reklamu, kter\u00e1 je kontextov\u011b um\u00edst\u011bna v novinov\u00e9m tisku,\u201c uvedl John McCarthy z magaz\u00ednu The Drum v b\u0159eznov\u00e9m vyd\u00e1n\u00ed z roku 2023. \u201e\u00darove\u0148 d\u016fv\u011bry, kterou toto m\u00e9dium poskytuje, a implicitn\u00ed \u00fasil\u00ed vynalo\u017een\u00e9 na to, aby se sd\u011blen\u00ed dostalo na str\u00e1nku, signalizuj\u00ed \u010dten\u00e1\u0159\u016fm, \u017ee se jedn\u00e1 o hodnotn\u00fd vzkaz.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McCarthy poukazoval na kampa\u0148 obchodn\u00edho \u0159et\u011bzce Asda zam\u011b\u0159enou na novou politiku v oblasti zeleniny, v r\u00e1mci kter\u00e9 se spole\u010dnost spojila s agenturami Havas a Spark Foundry a spustila reklamu s nezapomenuteln\u00fdm slovn\u00edm h\u0159\u00ed\u010dkou v nadpisu \u201eRomaine Calm\u201c jako reakci na rozs\u00e1hl\u00e9 medi\u00e1ln\u00ed zpr\u00e1vy o nedostatku zeleniny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b p\u016fsobiv\u00e9 byly i reklamy, jako nap\u0159\u00edklad ta drz\u00e1 reklama na Butterkist, kter\u00e1 byla um\u00edst\u011bna vedle novinov\u00e9ho \u010dl\u00e1nku o soudn\u00edm sporu o pomluvu \u201eWagatha Christie\u201c. Reklama nar\u00e1\u017eela na memov\u011b popul\u00e1rn\u00ed p\u0159edstavu, \u017ee si lid\u00e9 s popcornem v ruce sednou, aby si soudn\u00ed proces sledovali a u\u017eili si ho, jako by \u0161lo o sobotn\u00ed ve\u010dern\u00ed film.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dubnu 2022 pak zna\u010dka Gorillas, zab\u00fdvaj\u00edc\u00ed se rozvozem potravin, um\u00edstila svou reklamu \u201eWestminster Loves Popping Off\u201c vedle ti\u0161t\u011bn\u00e9ho \u010dl\u00e1nku o af\u00e9\u0159e \u201ePartygate\u201c, v n\u011bm\u017e byla vyobrazena postava p\u0159ipom\u00ednaj\u00edc\u00ed Borise, jak se bav\u00ed s \u0161ampa\u0148sk\u00fdm z\u00e1tkou m\u00edsto hlavy. Toto spojen\u00ed v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch funguje opravdu skv\u011ble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161e nasv\u011bd\u010duje tomu, \u017ee pokud chcete skute\u010dn\u011b zaujmout svou c\u00edlovou skupinu, m\u011bli byste se nejprve obr\u00e1tit na ti\u0161t\u011bnou reklamu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed. Vzhledem k tomu, \u017ee mno\u017estv\u00ed komer\u010dn\u00edch sd\u011blen\u00ed, se kter\u00fdmi se ka\u017ed\u00fd den setk\u00e1v\u00e1me, neust\u00e1le roste, mus\u00ed se market\u00e9\u0159i v\u00edce ne\u017e kdy jindy sna\u017eit naj\u00edt kvalitu uprost\u0159ed tohoto kvantita. K tomu, aby se sd\u011blen\u00ed skute\u010dn\u011b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides<\/title>\n<meta name=\"description\" content=\"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides\" \/>\n<meta property=\"og:description\" content=\"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T15:40:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"Tiskov\u00fd marketing, ukazatele pozornosti\",\"datePublished\":\"2024-02-16T15:40:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/\"},\"wordCount\":1017,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Attention-Metrics-web.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/\",\"name\":\"Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Attention-Metrics-web.jpg\",\"datePublished\":\"2024-02-16T15:40:06+00:00\",\"description\":\"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Attention-Metrics-web.jpg\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Attention-Metrics-web.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/tiskovy-marketing-ukazatele-pozornosti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tiskov\u00fd marketing, ukazatele pozornosti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\",\"name\":\"Two Sides\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/twosides.info\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#organization\",\"name\":\"Two Sides\",\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"width\":93,\"height\":121,\"caption\":\"Two Sides\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/twosides.info\\\/cs\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/twosides.info\\\/\"],\"url\":\"https:\\\/\\\/twosides.info\\\/cs\\\/author\\\/twosides_dmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides","description":"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/","og_locale":"cs_CZ","og_type":"article","og_title":"Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides","og_description":"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.","og_url":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/","og_site_name":"Two Sides","article_published_time":"2024-02-16T15:40:06+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Admin","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#article","isPartOf":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/"},"author":{"name":"Admin","@id":"https:\/\/twosides.info\/cs\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24"},"headline":"Tiskov\u00fd marketing, ukazatele pozornosti","datePublished":"2024-02-16T15:40:06+00:00","mainEntityOfPage":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/"},"wordCount":1017,"commentCount":0,"publisher":{"@id":"https:\/\/twosides.info\/cs\/#organization"},"image":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg","articleSection":["Uncategorized"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/","url":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/","name":"Tiskov\u00fd marketing, ukazatele pozornosti - Two Sides","isPartOf":{"@id":"https:\/\/twosides.info\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#primaryimage"},"image":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg","datePublished":"2024-02-16T15:40:06+00:00","description":"Z\u00edskat pozornost z\u00e1kazn\u00edk\u016f a udr\u017eet si ji je svat\u00fdm gr\u00e1lem marketingu. Ukazatele pozornosti nyn\u00ed nazna\u010duj\u00ed, \u017ee ti\u0161t\u011bn\u00e1 m\u00e9dia pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed.","breadcrumb":{"@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#primaryimage","url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/02\/Attention-Metrics-web.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/twosides.info\/cs\/tiskovy-marketing-ukazatele-pozornosti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twosides.info\/cs\/"},{"@type":"ListItem","position":2,"name":"Tiskov\u00fd marketing, ukazatele pozornosti"}]},{"@type":"WebSite","@id":"https:\/\/twosides.info\/cs\/#website","url":"https:\/\/twosides.info\/cs\/","name":"Two Sides","description":"","publisher":{"@id":"https:\/\/twosides.info\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twosides.info\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/twosides.info\/cs\/#organization","name":"Two Sides","url":"https:\/\/twosides.info\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/twosides.info\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","width":93,"height":121,"caption":"Two Sides"},"image":{"@id":"https:\/\/twosides.info\/cs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/twosides.info\/cs\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24","name":"Admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","caption":"Admin"},"sameAs":["https:\/\/twosides.info\/"],"url":"https:\/\/twosides.info\/cs\/author\/twosides_dmin\/"}]}},"_links":{"self":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts\/6140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/comments?post=6140"}],"version-history":[{"count":0,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/posts\/6140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/media\/2726"}],"wp:attachment":[{"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/media?parent=6140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/categories?post=6140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twosides.info\/cs\/wp-json\/wp\/v2\/tags?post=6140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}