{"id":6145,"date":"2023-09-04T15:06:47","date_gmt":"2023-09-04T15:06:47","guid":{"rendered":"https:\/\/twosides.info\/otazky-a-odpovedi-maja-kjellberg-vedouci-vyvoje-obalu-ve-spolecnosti-ikea\/"},"modified":"2023-09-04T15:06:47","modified_gmt":"2023-09-04T15:06:47","slug":"otazky-a-odpovedi-maja-kjellberg-vedouci-vyvoje-obalu-ve-spolecnosti-ikea","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/otazky-a-odpovedi-maja-kjellberg-vedouci-vyvoje-obalu-ve-spolecnosti-ikea\/","title":{"rendered":"Ot\u00e1zky a odpov\u011bdi: Maja Kjellberg, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><em>\u201eV\u00edce ne\u017e 90 % obalov\u00fdch materi\u00e1l\u016f pou\u017e\u00edvan\u00fdch v IKEA je na b\u00e1zi d\u0159eva a vl\u00e1knit\u00fdch materi\u00e1l\u016f.\u201c<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maja Kjellberg, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA, vysv\u011btluje v\u00fdhody pap\u00edrov\u00fdch a lepenkov\u00fdch obal\u016f a to, co mohou \u00fa\u010dastn\u00edci semin\u00e1\u0159e \u201ePower of Print\u201c 2023 o\u010dek\u00e1vat od jej\u00ed prezentace.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maja Kjellberg m\u00e1 na starosti veden\u00ed a zav\u00e1d\u011bn\u00ed inovativn\u00edch a udr\u017eiteln\u00fdch obalov\u00fdch \u0159e\u0161en\u00ed v souladu s celkovou strategi\u00ed spole\u010dnosti IKEA. Zam\u011b\u0159uje se zejm\u00e9na na veden\u00ed projektu postupn\u00e9ho vy\u0159azov\u00e1n\u00ed plast\u016f, hled\u00e1n\u00ed nov\u00fdch materi\u00e1l\u016f a prosazov\u00e1n\u00ed materi\u00e1lov\u00fdch specifikac\u00ed. Maja m\u00e1 vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed v oboru designu obal\u016f a ve spole\u010dnosti IKEA za\u010dala pracovat v roce 2011, kde se v\u011bnovala v\u00fdvoji obalov\u00fdch \u0159e\u0161en\u00ed pro r\u016fzn\u00e9 produktov\u00e9 oblasti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e9 jsou nejv\u011bt\u0161\u00ed v\u00fdzvy, kter\u00fdm \u010del\u00ed odd\u011blen\u00ed balen\u00ed spole\u010dnosti IKEA?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Jeliko\u017e jsme spole\u010dnost zam\u011b\u0159en\u00e1 na n\u00edzk\u00e9 ceny, je kone\u010dn\u00e1 cena obalov\u00e9ho \u0159e\u0161en\u00ed v\u017edy v\u00fdzvou a chceme b\u00fdt co nejdostupn\u011bj\u0161\u00ed. Chceme tak\u00e9, aby na\u0161e produkty byly co nejdostupn\u011bj\u0161\u00ed, a proto pot\u0159ebujeme materi\u00e1ly, kter\u00e9 jsou pro n\u00e1s snadno dostupn\u00e9. A\u010dkoli tedy mnoho start-up\u016f p\u0159edstavuje opravdu skv\u011bl\u00e9 a nov\u00e1torsk\u00e9 materi\u00e1ly, m\u00e1lokdy je m\u016f\u017eeme pou\u017e\u00edt p\u0159\u00edmo z reg\u00e1lu, proto\u017ee pot\u0159ebujeme tak velk\u00e9 objemy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak velk\u00fd vliv maj\u00ed z\u00e1kazn\u00edci na udr\u017eitelnost obal\u016f spole\u010dnosti IKEA?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hodn\u011b. V\u00edme, \u017ee na\u0161i z\u00e1kazn\u00edci od n\u00e1s o\u010dek\u00e1vaj\u00ed, \u017ee budeme jednat v duchu udr\u017eitelnosti, a proto je pro n\u00e1s nezbytn\u00e9 tuto udr\u017eitelnost prok\u00e1zat, abychom z\u016fstali relevantn\u00ed. To n\u00e1s motivuje k hled\u00e1n\u00ed obalov\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 jsou co nejudr\u017eiteln\u011bj\u0161\u00ed. Stejn\u011b jako IKEA se i v\u0161echny ostatn\u00ed maloobchodn\u00ed spole\u010dnosti sna\u017e\u00ed vyv\u00edjet udr\u017eiteln\u011bj\u0161\u00ed obaly, tak\u017ee poci\u0165ujeme vliv jak ze strany odv\u011btv\u00ed, tak ze strany na\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak d\u016fle\u017eitou roli hraj\u00ed pap\u00edr a karton v obalech IKEA?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To je velmi d\u016fle\u017eit\u00e9. V sou\u010dasn\u00e9 dob\u011b tvo\u0159\u00ed v\u00edce ne\u017e 90 % obalov\u00fdch materi\u00e1l\u016f pou\u017e\u00edvan\u00fdch v IKEA d\u0159evo a materi\u00e1ly na b\u00e1zi vl\u00e1ken, jako je pap\u00edr, lepenka a vlnit\u00e1 lepenka. Jedn\u00e1 se o oblast, ve kter\u00e9 m\u00e1me silnou pozici a kde vyu\u017e\u00edv\u00e1me velk\u00e9 mno\u017estv\u00ed t\u011bchto materi\u00e1l\u016f. Pap\u00edr je samoz\u0159ejm\u011b v mnoha p\u0159\u00edpadech dobrou alternativou k b\u011b\u017en\u00e9mu plastu, ale zab\u00fdv\u00e1me se tak\u00e9 dal\u0161\u00edmi udr\u017eiteln\u00fdmi zp\u016fsoby vyu\u017eit\u00ed materi\u00e1l\u016f, kter\u00e9 m\u00e1me k dispozici, a hled\u00e1me nov\u00e9 materi\u00e1ly. V n\u011bkter\u00fdch p\u0159\u00edpadech obaly zcela odstra\u0148ujeme a prod\u00e1v\u00e1me produkty \u201enah\u00e9\u201c. To ji\u017e d\u011bl\u00e1me u n\u011bkter\u00fdch \u010d\u00e1st\u00ed sortimentu, ale m\u016f\u017eeme to roz\u0161\u00ed\u0159it i na dal\u0161\u00ed oblasti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e9 jsou hlavn\u00ed v\u00fdhody pap\u00edru a kartonu?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed v\u00fdhodou je, \u017ee se jedn\u00e1 o materi\u00e1l, kter\u00fd se na sv\u011bt\u011b recykluje nejv\u00edce, a rozkl\u00e1d\u00e1 se mnohem rychleji ne\u017e plast. V\u00edme tak\u00e9, \u017ee pap\u00edr se mnohem sn\u00e1ze vyu\u017e\u00edv\u00e1 v r\u00e1mci cirkul\u00e1rn\u00edho hospod\u00e1\u0159stv\u00ed, co\u017e umo\u017e\u0148uje zv\u00fd\u0161it pod\u00edl recyklovan\u00fdch materi\u00e1l\u016f v ob\u011bhu. V pap\u00edrensk\u00e9m pr\u016fmyslu m\u00e1me velmi siln\u00e9 postaven\u00ed a na\u0161\u00edm c\u00edlem je i nad\u00e1le zvy\u0161ovat pod\u00edl pap\u00edru v na\u0161em pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kter\u00fd produkt IKEA je nejn\u00e1ro\u010dn\u011bj\u0161\u00ed na balen\u00ed?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To je opravdu dobr\u00e1 ot\u00e1zka. Mohou p\u0159edstavovat v\u00fdzvu v r\u016fzn\u00fdch ohledech, ale hlavn\u00ed v\u00fdzvou je skute\u010dnost, \u017ee nab\u00edz\u00edme n\u00edzk\u00e9 ceny. M\u00e1me polo\u017eky zvan\u00e9 BTI, co\u017e je zkratka pro \u201ebreathtaking items\u201c (\u00fachvatn\u00e9 polo\u017eky), co\u017e jsou na\u0161e nejlevn\u011bj\u0161\u00ed produkty. U ka\u017ed\u00e9ho produktu m\u00e1me v\u017edy jednu polo\u017eku BTI a tato velmi n\u00edzk\u00e1 cena neumo\u017e\u0148uje extravagantn\u00ed balen\u00ed. Na\u0161e levn\u00e9 polo\u017eky pro n\u00e1s tedy p\u0159edstavuj\u00ed skute\u010dnou v\u00fdzvu, jak naj\u00edt lep\u0161\u00ed zp\u016fsoby, jak je balit udr\u017eiteln\u011bj\u0161\u00edm zp\u016fsobem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Na jak\u00fdch nov\u00fdch inovac\u00edch v oblasti obal\u016f pr\u00e1v\u011b pracujete?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1me n\u011bkolik nov\u00fdch inovac\u00ed, ale zat\u00edm v\u00e1m o nich nemohu nic prozradit. Zab\u00fdv\u00e1me se n\u011bkolika opravdu zaj\u00edmav\u00fdmi projekty, kter\u00e9 budou m\u00edt velk\u00fd dopad na automatizaci a spot\u0159ebu materi\u00e1lu. Bohu\u017eel v\u00e1m v tuto chv\u00edli nemohu \u0159\u00edct nic v\u00edc. Budete si muset po\u010dkat a\u017e na semin\u00e1\u0159 \u201ePower of Print\u201c, kter\u00fd se kon\u00e1 v listopadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maja Kjellberg vystoup\u00ed 7. listopadu na semin\u00e1\u0159i \u201ePower of Print\u201c 2023. Chcete-li si rezervovat m\u00edsto, p\u0159ejd\u011bte na <strong><a href=\"https:\/\/www.powerofprint.info\" target=\"_blank\" rel=\"noopener\">www.powerofprint.info<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eV\u00edce ne\u017e 90 % obalov\u00fdch materi\u00e1l\u016f pou\u017e\u00edvan\u00fdch v IKEA je na b\u00e1zi d\u0159eva a vl\u00e1knit\u00fdch materi\u00e1l\u016f.\u201c Maja Kjellberg, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA, vysv\u011btluje v\u00fdhody pap\u00edrov\u00fdch a lepenkov\u00fdch obal\u016f a to, co mohou \u00fa\u010dastn\u00edci semin\u00e1\u0159e \u201ePower of Print\u201c 2023 o\u010dek\u00e1vat od jej\u00ed prezentace. Maja Kjellberg m\u00e1 na starosti veden\u00ed a zav\u00e1d\u011bn\u00ed inovativn\u00edch a udr\u017eiteln\u00fdch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ot\u00e1zky a odpov\u011bdi: Maja Kjellberg, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA - Two Sides<\/title>\n<meta name=\"description\" content=\"Maja Kjellbergov\u00e1, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA, vysv\u011btluje v\u00fdhody pap\u00edrov\u00fdch a lepenkov\u00fdch obal\u016f a to, co \u00fa\u010dastn\u00edci konference v roce 2023...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/otazky-a-odpovedi-maja-kjellberg-vedouci-vyvoje-obalu-ve-spolecnosti-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ot\u00e1zky a odpov\u011bdi: Maja Kjellberg, vedouc\u00ed v\u00fdvoje obal\u016f ve spole\u010dnosti IKEA - 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