{"id":6146,"date":"2024-03-18T14:12:15","date_gmt":"2024-03-18T14:12:15","guid":{"rendered":"https:\/\/twosides.info\/rozhovor-s-andym-barnetsonem-z-cpi\/"},"modified":"2024-03-18T14:12:15","modified_gmt":"2024-03-18T14:12:15","slug":"rozhovor-s-andym-barnetsonem-z-cpi","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/rozhovor-s-andym-barnetsonem-z-cpi\/","title":{"rendered":"Rozhovor s Andym Barnetsonem z CPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u201ePokud budeme efektivn\u011b komunikovat, m\u00e1me v\u0161echny p\u0159edpoklady pro r\u016fst.\u201c<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andy Barnetson, v\u00fdkonn\u00fd \u0159editel pro konkurenceschopnost v Konfederaci pap\u00edrensk\u00e9ho pr\u016fmyslu (CPI), p\u0159edstavuje kl\u00ed\u010dov\u00e9 trendy v obalov\u00e9m pr\u016fmyslu a mo\u017enosti jeho dal\u0161\u00edho zlep\u0161ov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak siln\u00fd je trend, kdy firmy p\u0159ech\u00e1zej\u00ed z jednor\u00e1zov\u00fdch plastov\u00fdch obal\u016f na udr\u017eiteln\u011bj\u0161\u00ed materi\u00e1ly, jako je nap\u0159\u00edklad pap\u00edr?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to sice trend, ale je t\u011b\u017ek\u00e9 ho vyj\u00e1d\u0159it v \u010d\u00edslech, proto\u017ee m\u016f\u017ee j\u00edt sp\u00ed\u0161e o ambici\u00f3zn\u00ed c\u00edl. Velk\u00e9 zna\u010dky a maloobchodn\u00edci se cht\u011bj\u00ed zbavit jednor\u00e1zov\u00fdch plast\u016f, ale zat\u00edm jsme nezaznamenali \u017e\u00e1dn\u00e9 zm\u011bny ve velk\u00e9m m\u011b\u0159\u00edtku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z v\u00fdznamn\u00fdch zm\u011bn jsou tablety na pran\u00ed. Mnoho velk\u00fdch zna\u010dek upustilo od pou\u017e\u00edv\u00e1n\u00ed plastu a vyu\u017e\u00edv\u00e1 inovativn\u00ed \u0159e\u0161en\u00ed, jako je nap\u0159\u00edklad uz\u00e1v\u011br typu \u201eclip lock\u201c od zna\u010dky Fairy. Kartonov\u00e9 krabice jsou navr\u017eeny tak, aby odol\u00e1valy vlhkosti, a dnes je ji\u017e pom\u011brn\u011b obt\u00ed\u017en\u00e9 naj\u00edt plastov\u00e9 n\u00e1dobky s tabletami na pran\u00ed pr\u00e1dla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Existuje n\u011bjak\u00e1 oblast obal\u016f, ve kter\u00e9 jste zat\u00edm nezaznamenali \u017e\u00e1dn\u00fd v\u00fdrazn\u00fd posun sm\u011brem k udr\u017eiteln\u00fdm obal\u016fm?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho v\u00fdrobk\u016f v oblasti rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed (FMCG) st\u00e1le obsahuje velk\u00e9 mno\u017estv\u00ed plastu. D\u00edky jeho prakti\u010dnosti a zd\u00e1nliv\u00e9 atraktivit\u011b se v posledn\u00edch n\u011bkolika desetilet\u00edch na na\u0161ich reg\u00e1lech nahromadilo velk\u00e9 mno\u017estv\u00ed plastu. V oblasti FMCG obecn\u011b existuje velk\u00fd prostor pro vyu\u017e\u00edv\u00e1n\u00ed udr\u017eiteln\u011bj\u0161\u00edch obal\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem lockdownu zaznamenal elektronick\u00fd obchod prudk\u00fd n\u00e1r\u016fst, nyn\u00ed v\u0161ak doch\u00e1z\u00ed k jeho poklesu. Odv\u011btv\u00ed vlnit\u00e9 lepenky proto hled\u00e1 nov\u00e9 p\u0159\u00edle\u017eitosti a velk\u00fd potenci\u00e1l r\u016fstu sk\u00fdt\u00e1 p\u0159echod od plast\u016f k pap\u00edru. Ale v jak\u00fdch kategori\u00edch? Mohlo by to b\u00fdt v jak\u00e9koli. Uvid\u00edme, co dok\u00e1\u017eou odborn\u00edci na obalov\u00e9 technologie navrhnout z kartonu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co m\u016f\u017ee obalov\u00fd pr\u016fmysl ud\u011blat pro zlep\u0161en\u00ed sv\u00e9 udr\u017eitelnosti?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S balen\u00edm z kartonu se toho moc ud\u011blat ned\u00e1, aby bylo je\u0161t\u011b \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed, ale v\u017edy existuje mal\u00fd prostor pro zlep\u0161en\u00ed, i kdy\u017e ne velk\u00fd \u2013 na\u0161e m\u00edra recyklace p\u0159esahuje 80 %. Ke zv\u00fd\u0161en\u00ed m\u00edry recyklace dojde d\u00edky zm\u011bn\u00e1m v procesech a zm\u011bn\u00e1m ve vl\u00e1dn\u00ed politice t\u00fdkaj\u00edc\u00ed se sb\u011bru odpadu z dom\u00e1cnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z oblast\u00ed, ve kter\u00e9 se toto odv\u011btv\u00ed m\u016f\u017ee zlep\u0161it, je dekarbonizace. Odv\u011btv\u00ed vlnit\u00e9 lepenky ji\u017e za posledn\u00edch 30 let sn\u00ed\u017eilo sv\u00e9 emise uhl\u00edku p\u0159ibli\u017en\u011b o 75 %. Dekarbonizace v pap\u00edrn\u00e1ch byla velmi \u00fasp\u011b\u0161n\u00e1, ale st\u00e1le je mo\u017en\u00e9 j\u00edt je\u0161t\u011b d\u00e1l, a pr\u00e1v\u011b na to bychom se proto cht\u011bli zam\u011b\u0159it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak vid\u00edte budoucnost obalov\u00e9ho pr\u016fmyslu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objemy sice oproti d\u0159\u00edv\u011bj\u0161ku poklesly, ale op\u011bt se vr\u00e1t\u00ed na p\u016fvodn\u00ed \u00farove\u0148. Znamen\u00e1 to v\u00edce obal\u016f? Ne nutn\u011b. Znamen\u00e1 to lep\u0161\u00ed obaly. Znamen\u00e1 to, \u017ee pr\u016fmysl bude spolupracovat s asociacemi, jako je ta na\u0161e a Two Sides, a po konzultaci s vl\u00e1dou ur\u010d\u00ed spr\u00e1vn\u00fd sm\u011br. Znamen\u00e1 to lep\u0161\u00ed komunikaci a vz\u00e1jemn\u00e9 porozum\u011bn\u00ed pozic\u00edm jednotliv\u00fdch stran, a\u0165 u\u017e jde o jednotliv\u00e9 materi\u00e1ly nebo sektory v dodavatelsk\u00e9m \u0159et\u011bzci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objemy tedy porostou, ale co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, budeme m\u00edt celkov\u011b lep\u0161\u00ed obaly. \u010cekaj\u00ed n\u00e1s dobr\u00e9 \u010dasy, ale tak\u00e9 n\u011bkter\u00e9 v\u00fdzvy souvisej\u00edc\u00ed s legislativou ve Velk\u00e9 Brit\u00e1nii a EU. Pokud v\u0161ak budeme efektivn\u011b komunikovat, m\u00e1me v\u0161echny p\u0159edpoklady pro dal\u0161\u00ed r\u016fst, proto\u017ee lid\u00e9 p\u0159ech\u00e1zej\u00ed z jednor\u00e1zov\u00fdch plast\u016f na pap\u00edrov\u00e9 obaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed informace o Konfederaci pap\u00edrensk\u00e9ho pr\u016fmyslu najdete na str\u00e1nk\u00e1ch <a href=\"http:\/\/www.paper.org.uk\" target=\"_blank\" rel=\"noopener\">www.paper.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201ePokud budeme efektivn\u011b komunikovat, m\u00e1me v\u0161echny p\u0159edpoklady pro r\u016fst.\u201c Andy Barnetson, v\u00fdkonn\u00fd \u0159editel pro konkurenceschopnost v Konfederaci pap\u00edrensk\u00e9ho pr\u016fmyslu (CPI), p\u0159edstavuje kl\u00ed\u010dov\u00e9 trendy v obalov\u00e9m pr\u016fmyslu a mo\u017enosti jeho dal\u0161\u00edho zlep\u0161ov\u00e1n\u00ed. Jak siln\u00fd je trend, kdy firmy p\u0159ech\u00e1zej\u00ed z jednor\u00e1zov\u00fdch plastov\u00fdch obal\u016f na udr\u017eiteln\u011bj\u0161\u00ed materi\u00e1ly, jako je nap\u0159\u00edklad pap\u00edr? Je to sice trend, ale je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rozhovor s Andym Barnetsonem z CPI - Two Sides<\/title>\n<meta name=\"description\" content=\"Andy Barnetson, v\u00fdkonn\u00fd \u0159editel pro oblast konkurenceschopnosti spole\u010dnosti CPI, p\u0159edstavuje kl\u00ed\u010dov\u00e9 trendy v obalov\u00e9m pr\u016fmyslu a mo\u017enosti jeho dal\u0161\u00edho zlep\u0161ov\u00e1n\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/rozhovor-s-andym-barnetsonem-z-cpi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozhovor s Andym Barnetsonem z CPI - 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