{"id":6165,"date":"2024-07-12T11:29:05","date_gmt":"2024-07-12T11:29:05","guid":{"rendered":"https:\/\/twosides.info\/pribeh-o-udrzitelnosti-papirove-posty\/"},"modified":"2024-07-12T11:29:05","modified_gmt":"2024-07-12T11:29:05","slug":"pribeh-o-udrzitelnosti-papirove-posty","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/pribeh-o-udrzitelnosti-papirove-posty\/","title":{"rendered":"P\u0159\u00edb\u011bh o udr\u017eitelnosti pap\u00edrov\u00e9 po\u0161ty"},"content":{"rendered":"\n

M\u00e1me probl\u00e9m<\/h3>\n\n\n\n

Organizace ve snaze sn\u00ed\u017eit n\u00e1klady st\u00e1le \u010dast\u011bji tla\u010d\u00ed sv\u00e9 z\u00e1kazn\u00edky k online komunikaci a digit\u00e1ln\u00edmu zp\u016fsobu komunikace pomoc\u00ed zav\u00e1d\u011bj\u00edc\u00edch a nepodlo\u017een\u00fdch marketingov\u00fdch sd\u011blen\u00ed, jako jsou \u201eBu\u010fte ekologi\u010dt\u00ed \u2013 p\u0159ejd\u011bte na bezpap\u00edrovou formu\u201c nebo \u201eZvolte elektronickou fakturaci a pomozte zachr\u00e1nit strom\u201c \u2013 jedn\u00e1 se v\u0161ak o greenwashing.<\/p>\n\n\n\n

V\u00fdzkum proveden\u00fd organizac\u00ed Two Sides1<\/sup> ukazuje, \u017ee vn\u00edm\u00e1n\u00ed spot\u0159ebitel\u016f je t\u011bmito sd\u011blen\u00edmi ovliv\u0148ov\u00e1no a \u017ee nerozum\u00ed na\u0161emu skv\u011bl\u00e9mu p\u0159\u00edb\u011bhu o \u017eivotn\u00edm prost\u0159ed\u00ed. Pouze 15 % z nich ch\u00e1pe, \u017ee lesy v Evrop\u011b ve skute\u010dnosti rostou, a to ka\u017ed\u00fd den o rozlohu 1 500 fotbalov\u00fdch h\u0159i\u0161\u01652<\/sup>, a pouh\u00fdch 18 % si uv\u011bdomuje na\u0161e p\u016fsobiv\u00e9 m\u00edry recyklace \u2013 71 % u pap\u00edru3<\/sup> a 82 % u pap\u00edrov\u00fdch obal\u016f4<\/sup>. V roce 2022 bylo v Evrop\u011b shrom\u00e1\u017ed\u011bno a recyklov\u00e1no celkem 55 milion\u016f tun pap\u00edru3<\/sup>.<\/p>\n\n\n\n

Spot\u0159ebitel\u00e9 v\u0161ak fyzickou ti\u0161t\u011bnou po\u0161tu maj\u00ed r\u00e1di a cht\u011bj\u00ed ji dost\u00e1vat. \u00dadaje ze zpr\u00e1vy Trend Tracker1<\/sup> z pr\u016fzkumu vyplynulo, \u017ee 76 % respondent\u016f si p\u0159eje m\u00edt na v\u00fdb\u011br a nechce b\u00fdt nuceno k vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00ed komunikace.<\/p>\n\n\n\n

Z\u00e1le\u017e\u00ed jen na n\u00e1s!<\/h3>\n\n\n\n

Jako odv\u011btv\u00ed mus\u00edme spot\u0159ebitele ujistit o udr\u017eitelnosti fyzick\u00e9 po\u0161ty a pap\u00edrov\u00fdch obal\u016f.<\/strong><\/p>\n\n\n\n

NOVINKA \u2013 <\/strong>Dva z nejobl\u00edben\u011bj\u0161\u00edch informa\u010dn\u00edch materi\u00e1l\u016f organizace Two Sides, bro\u017eury \u201eM\u00fdty & fakta\u201c a \u201ePackaging Facts\u201c, byly aktualizov\u00e1ny tak, aby zahrnovaly nejnov\u011bj\u0161\u00ed v\u00fdzkumy, fakta a poznatky o pap\u00edru a pap\u00edrov\u00fdch obalech, stejn\u011b jako nejnov\u011bj\u0161\u00ed zpr\u00e1vu \u201eTrend Tracker\u201c od organizace Two Sides.<\/p>\n\n\n\n

\"M&F<\/figure>\n\n\n\n

Nov\u00e1 bro\u017eura \u201eM\u00fdty & fakta\u201c se zab\u00fdv\u00e1 dev\u00edti b\u011b\u017en\u00fdmi m\u00fdty, od tvrzen\u00ed \u201eEvropsk\u00e9 lesy se zmen\u0161uj\u00ed\u201c a\u017e po \u201ePap\u00edr pl\u00fdtv\u00e1 cenn\u00fdmi zdroji\u201c, a n\u00e1sledn\u011b tyto m\u00fdty vyvrac\u00ed pomoc\u00ed \u0159ady nezvratiteln\u00fdch fakt\u016f. Nov\u00e1 bro\u017eura \u201eFakta o obalech\u201c zase uv\u00e1d\u00ed osm jasn\u00fdch d\u016fvod\u016f, pro\u010d jsou pap\u00edrov\u00e9 obaly p\u0159irozenou volbou pro majitele zna\u010dek, maloobchodn\u00edky i spot\u0159ebitele.<\/p>\n\n\n\n

Organizace Two Sides tak\u00e9 vytv\u00e1\u0159\u00ed \u0159adu materi\u00e1l\u016f ur\u010den\u00fdch ke sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Mezi tyto materi\u00e1ly pat\u0159\u00ed s\u00e9rie kr\u00e1tk\u00fdch vide\u00ed a infografik \u2013 stru\u010dn\u00e9, srozumiteln\u00e9 informace, kter\u00e9 lze rychle zve\u0159ejnit na jak\u00e9koli platform\u011b nebo pou\u017e\u00edt jako sou\u010d\u00e1st prezentace.<\/p>\n\n\n\n

\"Facto<\/figure>\n\n\n\n

\u010clenov\u00e9 organizace Two Sides mohou v\u0161echny materi\u00e1ly p\u0159izp\u016fsobit p\u0159id\u00e1n\u00edm loga sv\u00e9 spole\u010dnosti. D\u00edky p\u0159id\u00e1n\u00ed loga va\u0161\u00ed spole\u010dnosti se materi\u00e1ly Two Sides s va\u0161\u00edm logem mohou st\u00e1t cenn\u00fdm n\u00e1strojem, kter\u00fd m\u016f\u017eete sd\u00edlet se z\u00e1kazn\u00edky a zainteresovan\u00fdmi stranami, a poskytnout tak va\u0161im marketingov\u00fdm t\u00fdm\u016fm podklady o udr\u017eitelnosti, kter\u00e9 mohou vyu\u017e\u00edt.<\/p>\n\n\n\n

Zapojte se a pomozte n\u00e1m vypr\u00e1v\u011bt n\u00e1\u0161 \u00fa\u017easn\u00fd p\u0159\u00edb\u011bh<\/h3>\n\n\n\n

Tisk\u00e1rny, po\u0161tovn\u00ed slu\u017eby a v\u0161ichni, kdo se pod\u00edlej\u00ed na tvorb\u011b tiskovin, by m\u011bli podporovat organizaci Two Sides a vyu\u017e\u00edvat zdroje, kter\u00e9 tato organizace vytv\u00e1\u0159\u00ed, aby pomohli \u0161\u00ed\u0159it skv\u011bl\u00fd p\u0159\u00edb\u011bh o udr\u017eitelnosti ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f a fyzick\u00e9 po\u0161ty.<\/p>\n\n\n\n

K dne\u0161n\u00edmu dni se organizaci Two Sides poda\u0159ilo na celosv\u011btov\u00e9 \u00farovni zapojit v\u00edce ne\u017e 1 180 organizac\u00ed (z toho 263 ve Velk\u00e9 Brit\u00e1nii) do \u00fapravy \u010di odstran\u011bn\u00ed zav\u00e1d\u011bj\u00edc\u00edch tvrzen\u00ed o pap\u00edru; mezi nimi nap\u0159\u00edklad spole\u010dnosti AXA, Barclays, O2, E.ON a BT, abychom jmenovali alespo\u0148 n\u011bkter\u00e9.<\/p>\n\n\n\n

Dal\u0161\u00ed informace najdete na str\u00e1nk\u00e1ch: twosides.info\/become-a-member<\/a><\/p>\n\n\n\n

Kontaktujte n\u00e1s na adrese: enquiries@twosides.info<\/a><\/p>\n\n\n\n

Zdroje<\/strong><\/p>\n\n\n\n

    \n
  1. Sledov\u00e1n\u00ed trend\u016f \u201eTwo Sides\u201c 2023<\/a><\/li>\n\n\n\n
  2. Anal\u00fdza dat FAO z pohledu Two Sides, 2005\u20132020<\/a><\/li>\n\n\n\n
  3. Cepi, Kl\u00ed\u010dov\u00e9 statistiky, 2022<\/a><\/li>\n\n\n\n
  4. Eurostat, M\u00edra recyklace obalov\u00e9ho odpadu podle druhu obalu (EU-27), 2020<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    M\u00e1me probl\u00e9m Organizace ve snaze sn\u00ed\u017eit n\u00e1klady st\u00e1le \u010dast\u011bji tla\u010d\u00ed sv\u00e9 z\u00e1kazn\u00edky k online komunikaci a digit\u00e1ln\u00edmu zp\u016fsobu komunikace pomoc\u00ed zav\u00e1d\u011bj\u00edc\u00edch a nepodlo\u017een\u00fdch marketingov\u00fdch sd\u011blen\u00ed, jako jsou \u201eBu\u010fte ekologi\u010dt\u00ed \u2013 p\u0159ejd\u011bte na bezpap\u00edrovou formu\u201c nebo \u201eZvolte elektronickou fakturaci a pomozte zachr\u00e1nit strom\u201c \u2013 jedn\u00e1 se v\u0161ak o greenwashing. V\u00fdzkum proveden\u00fd organizac\u00ed Two Sides1 ukazuje, \u017ee […]<\/p>\n","protected":false},"author":1,"featured_media":2779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nP\u0159\u00edb\u011bh o udr\u017eitelnosti pap\u00edrov\u00e9 po\u0161ty - Two Sides<\/title>\n<meta name=\"description\" content=\"Organizace ve snaze sn\u00ed\u017eit n\u00e1klady st\u00e1le \u010dast\u011bji tla\u010d\u00ed sv\u00e9 z\u00e1kazn\u00edky k online komunikaci a vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch kan\u00e1l\u016f pomoc\u00ed zav\u00e1d\u011bj\u00edc\u00edch a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/pribeh-o-udrzitelnosti-papirove-posty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edb\u011bh o udr\u017eitelnosti pap\u00edrov\u00e9 po\u0161ty - 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