{"id":6166,"date":"2024-03-18T14:32:26","date_gmt":"2024-03-18T14:32:26","guid":{"rendered":"https:\/\/twosides.info\/vse-co-potrebujete-vedet-o-baleni-v-e-commerce\/"},"modified":"2024-03-18T14:32:26","modified_gmt":"2024-03-18T14:32:26","slug":"vse-co-potrebujete-vedet-o-baleni-v-e-commerce","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/vse-co-potrebujete-vedet-o-baleni-v-e-commerce\/","title":{"rendered":"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o balen\u00ed v e-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zjist\u011bte, jak\u00e9 kroky podnik\u00e1 Amazon ke zv\u00fd\u0161en\u00ed udr\u017eitelnosti sv\u00fdch obal\u016f a ke sn\u00ed\u017een\u00ed dopadu elektronick\u00e9ho obchodov\u00e1n\u00ed na planetu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se \u0159ekne e-commerce, hned si vybav\u00edte Amazon. Tato spole\u010dnost, kter\u00e1 existuje ji\u017e 30 let, pat\u0159\u00ed k nejv\u011bt\u0161\u00edm na sv\u011bt\u011b a jej\u00ed obchodn\u00ed aktivity sahaj\u00ed od cloudov\u00fdch slu\u017eeb a dom\u00e1c\u00ed z\u00e1bavy a\u017e po supermarkety a autonomn\u00ed vozidla. Jako nejv\u011bt\u0161\u00ed sv\u011btov\u00fd online prodejce mimo \u010c\u00ednu zaznamen\u00e1v\u00e1 jej\u00ed web ka\u017ed\u00fd m\u011bs\u00edc v\u00edce ne\u017e dv\u011b miliardy n\u00e1v\u0161t\u011bv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako spole\u010dnost, kter\u00e1 ka\u017edoro\u010dn\u011b spot\u0159ebuje miliardy tun obalov\u00e9ho materi\u00e1lu, \u010del\u00ed Amazon obrovsk\u00e9mu tlaku, pokud jde o udr\u017eitelnost \u2013 a pr\u00e1v\u011b v t\u00e9to oblasti se sna\u017e\u00ed o v\u00fdrazn\u00e9 zlep\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Velk\u00e1 v\u00fdm\u011bna materi\u00e1l\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00fdm probl\u00e9mem v oblasti balen\u00ed v elektronick\u00e9m obchodov\u00e1n\u00ed je pou\u017e\u00edv\u00e1n\u00ed plast\u016f a spole\u010dnost Amazon od roku 2020 <a href=\"https:\/\/www.greenbiz.com\/article\/inside-amazons-push-switch-plastic-paper-mailers\" target=\"_blank\" rel=\"noopener\">sn\u00ed\u017eila mno\u017estv\u00ed <\/a>pou\u017e\u00edvan\u00fdch<a href=\"https:\/\/www.greenbiz.com\/article\/inside-amazons-push-switch-plastic-paper-mailers\" target=\"_blank\" rel=\"noopener\"> plastov\u00fdch obal\u016f<\/a> o 37 150 tun. Dosahuje toho t\u00edm, \u017ee omezuje mno\u017estv\u00ed zbyte\u010dn\u00fdch obal\u016f nebo nahrazuje plasty recyklovateln\u00fdmi alternativami na b\u00e1zi pap\u00edru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Evrop\u011b spole\u010dnost Amazon ned\u00e1vno ozn\u00e1mila, \u017ee <a href=\"https:\/\/packagingeurope.com\/news\/amazon-announces-100-recyclable-delivery-packaging-across-entire-european-network\/10621.article\" target=\"_blank\" rel=\"noopener\">100 % jej\u00edch obal\u016f je nyn\u00ed recyklovateln\u00fdch<\/a> a \u017ee v\u0161ichni z\u00e1kazn\u00edci dost\u00e1vaj\u00ed sv\u00e9 objedn\u00e1vky v pru\u017en\u00fdch pap\u00edrov\u00fdch s\u00e1\u010dc\u00edch, kartonov\u00fdch ob\u00e1lk\u00e1ch a krabic\u00edch z vlnit\u00e9 lepenky. Mno\u017estv\u00ed produkt\u016f zas\u00edlan\u00fdch v Evrop\u011b bez jak\u00e9hokoli dodate\u010dn\u00e9ho obalu od Amazonu se v roce 2023 rovn\u011b\u017e zv\u00fd\u0161ilo o v\u00edce ne\u017e 50 %. D\u00edky t\u011bmto iniciativ\u00e1m se v evropsk\u00e9 distribu\u010dn\u00ed s\u00edti spole\u010dnosti od roku 2019 poda\u0159ilo zabr\u00e1nit pou\u017eit\u00ed v\u00edce ne\u017e 1 miliardy jednor\u00e1zov\u00fdch plastov\u00fdch ta\u0161ek na doru\u010dov\u00e1n\u00ed z\u00e1silek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eSvou kari\u00e9ru jsem str\u00e1vil jak v odv\u011btv\u00ed plast\u016f, tak v pap\u00edrensk\u00e9m pr\u016fmyslu,\u201c \u0159ekl Pat Lindner, viceprezident pro mechatroniku a udr\u017eiteln\u00e9 balen\u00ed ve spole\u010dnosti Amazon. \u201eZab\u00fdval jsem se inovacemi v obou oblastech. Ob\u011b maj\u00ed sv\u00e9 p\u0159ednosti, ale pokud jde o ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed, plasty prost\u011b neobstoj\u00ed, proto\u017ee se vyr\u00e1b\u011bj\u00ed z fosiln\u00edch paliv.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na velikosti z\u00e1le\u017e\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm zp\u016fsobem, jak\u00fdm spole\u010dnost Amazon sni\u017euje sv\u016fj dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, je \u201ebalen\u00ed na m\u00edru\u201c. Tento automatizovan\u00fd proces, kter\u00fd se v sou\u010dasn\u00e9 dob\u011b testuje v Evrop\u011b, spo\u010d\u00edv\u00e1 ve <a href=\"https:\/\/www.aboutamazon.eu\/news\/sustainability\/how-amazon-is-innovating-to-come-up-with-the-packaging-of-the-future\" target=\"_blank\" rel=\"noopener\">v\u00fdrob\u011b pap\u00edrov\u00fdch s\u00e1\u010dk\u016f na m\u00edru podle aktu\u00e1ln\u00ed popt\u00e1vky<\/a>, do nich\u017e se produkt bal\u00ed s pou\u017eit\u00edm minim\u00e1ln\u00edho mno\u017estv\u00ed materi\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdrobky jsou skenov\u00e1ny modern\u00edmi balic\u00edmi stroji pomoc\u00ed vestav\u011bn\u00fdch senzor\u016f, kter\u00e9 v re\u00e1ln\u00e9m \u010dase ur\u010duj\u00ed velikost s\u00e1\u010dku, kter\u00fd se od\u0159ez\u00e1v\u00e1 z pap\u00edrov\u00fdch rol\u00ed, a pot\u00e9 je s\u00e1\u010dek tepeln\u011b sva\u0159en bez pou\u017eit\u00ed lepidla. Tento proces, navr\u017een\u00fd s c\u00edlem minimalizovat pr\u00e1zdn\u00fd prostor a \u0161et\u0159it zdroje, vytv\u00e1\u0159\u00ed s\u00e1\u010dky, kter\u00e9 jsou zcela recyklovateln\u00e9 a a\u017e o 90 % leh\u010d\u00ed ne\u017e kartonov\u00e9 krabice podobn\u00e9 velikosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eV oblasti obalov\u00fdch \u0159e\u0161en\u00ed pro na\u0161e z\u00e1kazn\u00edky neust\u00e1le p\u0159ich\u00e1z\u00edme s inovacemi, prov\u00e1d\u00edme testy a u\u010d\u00edme se,\u201c uvedla Thais Blumer, vedouc\u00ed odd\u011blen\u00ed <a href=\"https:\/\/packagingeurope.com\/news\/amazon-right-sizes-delivery-packaging-with-automated-paper-bag-machines\/10490.article\" target=\"_blank\" rel=\"noopener\">udr\u017eiteln\u00fdch obal\u016f spole\u010dnosti Amazon pro<\/a> Evropu. \u201eNa\u0161i materi\u00e1lov\u00ed v\u011bdci vyvinuli lehk\u00fd, ale odoln\u00fd pap\u00edr, kter\u00fd se natahuje, je odoln\u011bj\u0161\u00ed v\u016f\u010di pov\u011btrnostn\u00edm vliv\u016fm ne\u017e b\u011b\u017en\u00fd pap\u00edr a lze jej tepeln\u011b sva\u0159ovat stejn\u011b jako plast, p\u0159i\u010dem\u017e je snadno recyklovateln\u00fd v r\u00e1mci va\u0161eho dom\u00e1c\u00edho sb\u011bru odpadu.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam se vyd\u00e1 Amazon, tam ho ostatn\u00ed n\u00e1sleduj\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli lze mnoho produkt\u016f bezpe\u010dn\u011b a spolehliv\u011b zabalit do pap\u00edrov\u00fdch s\u00e1\u010dk\u016f, existuje spousta takov\u00fdch, kter\u00e9 vy\u017eaduj\u00ed trochu v\u011bt\u0161\u00ed v\u00fdpl\u0148, a Amazon proto v\u011bnuje velkou pozornost pap\u00edrov\u00fdm ob\u00e1lk\u00e1m s v\u00fdpln\u00ed. Tyto ob\u00e1lky star\u00e9ho typu, kter\u00e9 se tradi\u010dn\u011b vyr\u00e1b\u011bj\u00ed s pou\u017eit\u00edm plastov\u00e9 bublinkov\u00e9 f\u00f3lie, jsou proslul\u00e9 t\u00edm, \u017ee se velmi obt\u00ed\u017en\u011b recykluj\u00ed, a proto Amazon v sou\u010dasn\u00e9 dob\u011b po cel\u00e9 Evrop\u011b testuje \u0159adu recyklovateln\u00fdch ob\u00e1lek s pap\u00edrovou v\u00fdpln\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho se spole\u010dnost zab\u00fdv\u00e1 v\u00fdvojem opakovan\u011b pou\u017eiteln\u00fdch obalov\u00fdch ta\u0161ek, kter\u00e9 jsou navr\u017eeny tak, aby byly odoln\u00e9 a uzav\u00edraly se pomoc\u00ed such\u00e9ho zipu, a bylo je tak mo\u017en\u00e9 pou\u017e\u00edvat opakovan\u011b. Z\u00e1kazn\u00edci jsou vyz\u00fdv\u00e1ni, aby tyto opakovan\u011b pou\u017eiteln\u00e9 ta\u0161ky na doru\u010dov\u00e1n\u00ed vraceli spole\u010dnosti Amazon, kter\u00e1 je n\u00e1sledn\u011b vy\u010dist\u00ed a bude je pou\u017e\u00edvat znovu a znovu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako jeden z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch internetov\u00fdch prodejc\u016f je pro Amazon z\u00e1sadn\u00ed, aby i nad\u00e1le zav\u00e1d\u011bl inovace v oblasti udr\u017eiteln\u00fdch obal\u016f, sni\u017eoval dopad elektronick\u00e9ho obchodov\u00e1n\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed a \u0161el p\u0159\u00edkladem p\u0159i budov\u00e1n\u00ed ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak\u00e9 kroky podnik\u00e1 Amazon ke zv\u00fd\u0161en\u00ed udr\u017eitelnosti sv\u00fdch obal\u016f a ke sn\u00ed\u017een\u00ed dopadu elektronick\u00e9ho obchodov\u00e1n\u00ed na planetu. Kdy\u017e se \u0159ekne e-commerce, hned si vybav\u00edte Amazon. Tato spole\u010dnost, kter\u00e1 existuje ji\u017e 30 let, pat\u0159\u00ed k nejv\u011bt\u0161\u00edm na sv\u011bt\u011b a jej\u00ed obchodn\u00ed aktivity sahaj\u00ed od cloudov\u00fdch slu\u017eeb a dom\u00e1c\u00ed z\u00e1bavy a\u017e po supermarkety a autonomn\u00ed vozidla. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o balen\u00ed v e-commerce - Two Sides<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak\u00e9 kroky podnik\u00e1 Amazon ke zv\u00fd\u0161en\u00ed udr\u017eitelnosti sv\u00fdch obal\u016f a ke sn\u00ed\u017een\u00ed dopadu elektronick\u00e9ho obchodov\u00e1n\u00ed na planetu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/vse-co-potrebujete-vedet-o-baleni-v-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o balen\u00ed v e-commerce - 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