{"id":6168,"date":"2023-09-18T09:50:21","date_gmt":"2023-09-18T09:50:21","guid":{"rendered":"https:\/\/twosides.info\/vyhody-clenstvi-v-programu-two-sides\/"},"modified":"2023-09-18T09:50:21","modified_gmt":"2023-09-18T09:50:21","slug":"vyhody-clenstvi-v-programu-two-sides","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/vyhody-clenstvi-v-programu-two-sides\/","title":{"rendered":"V\u00fdhody \u010dlenstv\u00ed v programu \u201eTwo Sides\u201c"},"content":{"rendered":"\n

\u010clenov\u00e9 Two Sides maj\u00ed k dispozici exkluzivn\u00ed sadu materi\u00e1l\u016f, kter\u00e9 jsou p\u0159ipraveny k okam\u017eit\u00e9mu pou\u017eit\u00ed a p\u0159izp\u016fsoben\u00ed.<\/h3>\n\n\n\n

Jedn\u00edm z nejcenn\u011bj\u0161\u00edch aspekt\u016f \u010dlenstv\u00ed v organizaci Two Sides je na\u0161e \u0161k\u00e1la zdroj\u016f. Tyto zdroje, kter\u00e9 \u010derpaj\u00ed z nejnov\u011bj\u0161\u00edch fakt\u016f, informac\u00ed a v\u00fdzkum\u016f z cel\u00e9ho sv\u011bta, pom\u00e1haj\u00ed na\u0161emu odv\u011btv\u00ed informovat spot\u0159ebitele o skute\u010dn\u00e9m dopadu pap\u00edru a pap\u00edrov\u00fdch obal\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed a vyvr\u00e1tit tak \u010detn\u00e9 myln\u00e9 p\u0159edstavy o tomto odv\u011btv\u00ed.<\/p>\n\n\n\n

A\u0165 u\u017e jde o na\u0161i bro\u017euru \u201eM\u00fdty & fakta\u201c, rozs\u00e1hlou sb\u00edrku informa\u010dn\u00edch list\u016f a \u010dl\u00e1nk\u016f, nebo o videa a infografiky, kter\u00e9 lze sd\u00edlet, na\u0161i \u010dlenov\u00e9 maj\u00ed k dispozici \u0161irokou \u0161k\u00e1lu informac\u00ed, kter\u00e9 mohou okam\u017eit\u011b p\u0159edat sv\u00fdm koleg\u016fm, partner\u016fm a z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

A nezapome\u0148te, \u017ee \u010dlenov\u00e9 organizace Two Sides si mohou kter\u00fdkoli z t\u011bchto materi\u00e1l\u016f p\u0159izp\u016fsobit pro pot\u0159eby sv\u00e9 firmy pomoc\u00ed na\u0161eho nov\u00e9ho online n\u00e1stroje pro personalizaci. T\u00edm d\u00e1te najevo sv\u016fj z\u00e1vazek v\u016f\u010di pap\u00edru a jasn\u00e9 pochopen\u00ed jeho udr\u017eitelnosti.<\/p>\n\n\n\n

\n

\u201eMATERI\u00c1LY K PROJEKTU Two Sides JSOU K DISPOZICI V \u0158AD\u011a JAZYK\u016e, V\u010cETN\u011a ANGLI\u010cTINY, RAKOUSK\u00c9 N\u011aM\u010cINY, N\u011aM\u010cINY, FRANCOUZ\u0160TINY A ITAL\u0160TINY\u201c<\/p>\n<\/blockquote>\n\n\n\n

Bro\u017eura \u201eM\u00fdty & fakta\u201c<\/h3>\n\n\n\n

Jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch materi\u00e1l\u016f organizace Two Sides je bro\u017eura<\/a> \u201eM\u00fdty & fakta\u201c<\/a>, kter\u00e1 na z\u00e1klad\u011b nejnov\u011bj\u0161\u00edch v\u00fdzkum\u016f vyvrac\u00ed \u010detn\u00e9 myln\u00e9 p\u0159edstavy o pap\u00edru a jeho dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed. A\u0165 u\u017e jde o skute\u010dnost, \u017ee mezi lety 2005 a 2020 se rozloha evropsk\u00fdch les\u016f zv\u011bt\u0161ila o plochu v\u011bt\u0161\u00ed ne\u017e \u0160v\u00fdcarsko, nebo o to, \u017ee v roce 2022 bylo v Evrop\u011b shrom\u00e1\u017ed\u011bno a recyklov\u00e1no celkem 53 milion\u016f tun pap\u00edru, co\u017e p\u0159edstavuje m\u00edru recyklace 71 %, bro\u017eura je pln\u00e1 informac\u00ed pro podniky i spot\u0159ebitele.<\/p>\n\n\n\n

\u201eBro\u017eura \u201aM\u00fdty & fakta\u2018 vysv\u011btluje zna\u010dk\u00e1m, maloobchodn\u00edk\u016fm a spot\u0159ebitel\u016fm dev\u011bt p\u00e1dn\u00fdch d\u016fvod\u016f, kter\u00e9 dokazuj\u00ed, jak skute\u010dn\u011b udr\u017eiteln\u00e9 jsou pap\u00edrov\u00e9 v\u00fdrobky,\u201c vysv\u011btluje Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides. \u201e\u010cleny organizace Two Sides vyb\u00edz\u00edme, aby na\u0161e materi\u00e1ly vyu\u017e\u00edvali ve sv\u00e9 marketingov\u00e9 komunikaci a \u0161\u00ed\u0159ili tak pozitivn\u00ed poselstv\u00ed o udr\u017eitelnosti pap\u00edru.\u201c<\/p>\n\n\n\n

Bro\u017eura o pap\u00edrov\u00fdch obalech<\/h3>\n\n\n\n

S prudk\u00fdm rozvojem elektronick\u00e9ho obchodov\u00e1n\u00ed a rostouc\u00edm pov\u011bdom\u00edm zna\u010dek o jejich odpov\u011bdnosti v\u016f\u010di \u017eivotn\u00edmu prost\u0159ed\u00ed do\u0161lo k exponenci\u00e1ln\u00edmu n\u00e1r\u016fstu pou\u017e\u00edv\u00e1n\u00ed pap\u00edrov\u00fdch a balen\u00ed z kartonu. Tyto obaly, vyroben\u00e9 z p\u0159\u00edrodn\u00edch a obnoviteln\u00fdch surovin, jsou d\u00edky sv\u00e9 pevnosti, univerz\u00e1lnosti a recyklovatelnosti vysoce udr\u017eiteln\u00e9 a p\u0159edstavuj\u00ed nezbytnou sou\u010d\u00e1st ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed.<\/p>\n\n\n\n

Bro\u017eura<\/a> \u201eTwo Sides Pap\u00edrov\u00e9 obaly\u201c<\/a> vysv\u011btluje \u010detn\u00e9 v\u00fdhody pap\u00edrov\u00fdch obal\u016f a balen\u00ed z kartonu a p\u0159in\u00e1\u0161\u00ed \u0159adu fakt\u016f a v\u00fdsledk\u016f v\u00fdzkum\u016f, kter\u00e9 dokl\u00e1daj\u00ed jejich nesm\u00edrnou hodnotu.<\/p>\n\n\n\n

\u201eCesta k udr\u017eiteln\u011bj\u0161\u00ed budoucnosti zahrnuje i na\u0161e rozhodnut\u00ed ohledn\u011b obal\u016f,<\/em>\u201c \u0159\u00edk\u00e1 Jonathan Tame. \u201eNa\u0161e bro\u017eura o obalech vysv\u011btluje zna\u010dk\u00e1m, maloobchodn\u00edk\u016fm i spot\u0159ebitel\u016fm osm p\u00e1dn\u00fdch d\u016fvod\u016f, pro\u010d jsou pap\u00edrov\u00e9 oblaly p\u0159irozenou a udr\u017eitelnou volbou.<\/em>\u201c<\/p>\n\n\n\n

\u010cl\u00e1nky s post\u0159ehy<\/h3>\n\n\n\n

Nejnov\u011bj\u0161\u00edm p\u0159\u00edr\u016fstkem do na\u0161eho portfolia zdroj\u016f je s\u00e9rie \u010dl\u00e1nk\u016f<\/a> z rubriky \u201eInsight<\/a>\u201c. Tyto podrobn\u00e9 \u010dl\u00e1nky se podrobn\u011b zab\u00fdvaj\u00ed aktu\u00e1ln\u00edmi t\u00e9maty ze sv\u011bta pap\u00edru a \u017eivotn\u00edho prost\u0159ed\u00ed a na z\u00e1klad\u011b nejnov\u011bj\u0161\u00edch v\u00fdzkum\u016f a n\u00e1zor\u016f odborn\u00edk\u016f p\u0159in\u00e1\u0161ej\u00ed poutav\u00e9 a pou\u010dn\u00e9 \u010dten\u00ed.<\/p>\n\n\n\n

V sou\u010dasn\u00e9 dob\u011b jsou k dispozici ke sta\u017een\u00ed dv\u011b publikace. Prvn\u00ed z nich, \u201eV\u00fdznam pap\u00edrov\u00fdch materi\u00e1l\u016f ve vzd\u011bl\u00e1v\u00e1n\u00ed\u201c, se zab\u00fdv\u00e1 kl\u00ed\u010dovou rol\u00ed, kterou hraje pap\u00edr ve v\u00fduce, a jeho pozitivn\u00edm vlivem na kognitivn\u00ed procesy p\u0159i u\u010den\u00ed \u017e\u00e1k\u016f, zat\u00edmco druh\u00e1, \u201eJednor\u00e1zov\u00e9 vs. opakovan\u011b pou\u017eiteln\u00e9 obaly\u201c, se podrobn\u011b v\u011bnuje tomu, kter\u00fd typ m\u00e1 nejmen\u0161\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n

Oboj\u00ed roz\u0161i\u0159uje znalosti na\u0161ich \u010dlen\u016f o v\u00fdhod\u00e1ch pap\u00edru a pap\u00edrov\u00fdch obal\u016f a z\u00e1rove\u0148 zvy\u0161uje pov\u011bdom\u00ed spot\u0159ebitel\u016f o pap\u00edrensk\u00e9m pr\u016fmyslu.<\/p>\n\n\n\n

Informa\u010dn\u00ed listy a novinky z kampan\u011b<\/h3>\n\n\n\n

Aby organizace Two Sides pomohla firm\u00e1m a spot\u0159ebitel\u016fm l\u00e9pe porozum\u011bt r\u016fzn\u00fdm ot\u00e1zk\u00e1m souvisej\u00edc\u00edm s tiskem a pap\u00edrem a jejich environment\u00e1ln\u00edmu a spole\u010densk\u00e9mu v\u00fdznamu, vytvo\u0159ila s\u00e9rii informa\u010dn\u00edch list\u016f<\/a>. Tyto dokumenty, kter\u00e9 lze snadno st\u00e1hnout, se zab\u00fdvaj\u00ed nej\u010dast\u011bj\u0161\u00edmi t\u00e9maty t\u00fdkaj\u00edc\u00edmi se pap\u00edru a \u017eivotn\u00edho prost\u0159ed\u00ed, od obnoviteln\u00fdch zdroj\u016f energie a uhl\u00edkov\u00e9 stopy p\u0159es v\u00fdrobu pap\u00edru a udr\u017eiteln\u00e9 lesnictv\u00ed a\u017e po hedv\u00e1bn\u00fd pap\u00edr.<\/p>\n\n\n\n

Ve\u0161ker\u00e9 nejnov\u011bj\u0161\u00ed informace o \u010dinnosti organizace Two Sides jsou shrnuty v na\u0161em \u010dtvrtletn\u00edm p\u0159ehledu kampan\u00ed<\/a>. Tento soubor, kter\u00fd si m\u016f\u017eete st\u00e1hnout, obsahuje podrobn\u00e9 informace o v\u0161em \u2013 od nejnov\u011bj\u0161\u00edch \u00fadaj\u016f o greenwashingu a\u017e po aktuality ohledn\u011b kampan\u011b \u201eLove Paper\u201c \u2013 a poskytuje ucelen\u00fd p\u0159ehled o organizaci Two Sides a jej\u00ed d\u016fle\u017eit\u00e9 pr\u00e1ci.<\/p>\n\n\n\n

\u201eNa\u0161e informa\u010dn\u00ed let\u00e1ky si na\u0161i \u010dlenov\u00e9 velmi cen\u00ed, proto\u017ee poskytuj\u00ed jasn\u00e9 a srozumiteln\u00e9 informace<\/em>, kter\u00e9 lze snadno sd\u00edlet<\/em>,\u201c vysv\u011btluje Josh Birch, mana\u017eer kampan\u011b Two Sides. \u201eCel\u00e1 sada 12 informa\u010dn\u00edch let\u00e1k\u016f pokr\u00fdv\u00e1 nej\u010dast\u011bj\u0161\u00ed oblasti nedorozum\u011bn\u00ed a v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 k osv\u011bt\u011b ve\u0159ejnosti ohledn\u011b dopadu tisku a pap\u00edru.<\/em>\u201c<\/p>\n\n\n\n

Infografiky<\/h3>\n\n\n\n

Organizace Two Sides tak\u00e9 vytv\u00e1\u0159\u00ed \u0159adu jednoduch\u00fdch fakt\u016f ur\u010den\u00fdch ke sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Pat\u0159\u00ed mezi n\u011b s\u00e9rie kr\u00e1tk\u00fdch vide\u00ed a infografik \u2013 stru\u010dn\u00e9, srozumiteln\u00e9 informace, kter\u00e9 lze rychle zve\u0159ejnit na jak\u00e9koli platform\u011b nebo pou\u017e\u00edt jako sou\u010d\u00e1st prezentace.<\/p>\n\n\n\n

Krom\u011b standardn\u00edch infografik, kter\u00e9 jsou k dispozici v\u00fdhradn\u011b \u010dlen\u016fm organizace Two Sides, byla na z\u00e1klad\u011b v\u00fdsledk\u016f pr\u016fzkumu Trend Tracker<\/a> z roku 2023<\/a> vytvo\u0159ena mal\u00e1 sb\u00edrka infografik.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n

\u201e\u010cleny organizace Two Sides vyb\u00edz\u00edme, aby ve sv\u00fdch marketingov\u00fdch sd\u011blen\u00edch vyu\u017e\u00edvali na\u0161e zdroje a pom\u00e1hali tak \u0161\u00ed\u0159it pov\u011bdom\u00ed o pozitivn\u00edm p\u0159\u00edb\u011bhu pap\u00edru v oblasti udr\u017eitelnosti.\u201c<\/p>\n<\/blockquote>\n\n\n\n

V\u0161echny materi\u00e1ly organizace Two Sides jsou \u010dlen\u016fm k dispozici v n\u011bkolika jazyc\u00edch a lze na n\u011b um\u00edstit logo jejich spole\u010dnosti. Pokud jste \u010dlenem a m\u00e1te z\u00e1jem o materi\u00e1ly Two Sides s va\u0161\u00edm logem, kontaktujte pros\u00edm enquiries@twosides.info<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u010clenov\u00e9 Two Sides maj\u00ed k dispozici exkluzivn\u00ed sadu materi\u00e1l\u016f, kter\u00e9 jsou p\u0159ipraveny k okam\u017eit\u00e9mu pou\u017eit\u00ed a p\u0159izp\u016fsoben\u00ed. Jedn\u00edm z nejcenn\u011bj\u0161\u00edch aspekt\u016f \u010dlenstv\u00ed v organizaci Two Sides je na\u0161e \u0161k\u00e1la zdroj\u016f. Tyto zdroje, kter\u00e9 \u010derpaj\u00ed z nejnov\u011bj\u0161\u00edch fakt\u016f, informac\u00ed a v\u00fdzkum\u016f z cel\u00e9ho sv\u011bta, pom\u00e1haj\u00ed na\u0161emu odv\u011btv\u00ed informovat spot\u0159ebitele o skute\u010dn\u00e9m dopadu pap\u00edru a pap\u00edrov\u00fdch obal\u016f […]<\/p>\n","protected":false},"author":1,"featured_media":2787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nV\u00fdhody \u010dlenstv\u00ed v programu \u201eTwo Sides\u201c - Two Sides<\/title>\n<meta name=\"description\" content=\"\u010clenov\u00e9 Two Sides maj\u00ed k dispozici exkluzivn\u00ed sadu n\u00e1stroj\u016f a materi\u00e1l\u016f, kter\u00e9 mohou ihned vyu\u017e\u00edt a p\u0159izp\u016fsobit sv\u00fdm pot\u0159eb\u00e1m. 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