{"id":6176,"date":"2024-07-31T14:51:48","date_gmt":"2024-07-31T14:51:48","guid":{"rendered":"https:\/\/twosides.info\/shrnuti-webinare-evoluce-obalu\/"},"modified":"2024-07-31T14:51:48","modified_gmt":"2024-07-31T14:51:48","slug":"shrnuti-webinare-evoluce-obalu","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/shrnuti-webinare-evoluce-obalu\/","title":{"rendered":"Shrnut\u00ed webin\u00e1\u0159e \u201eEvoluce obal\u016f\u201c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Druh\u00fd webin\u00e1\u0159 organizace Two Sides Packaging p\u0159inesl poznatky z cel\u00e9 Evropy o v\u00fdhod\u00e1ch pap\u00edrov\u00fdch obal\u016f oproti plastov\u00fdm a o tom, jak p\u0159esv\u011bd\u010dit zna\u010dky, aby k t\u00e9to zm\u011bn\u011b p\u0159istoupily.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u00e1vaznosti na \u00fasp\u011bch prvn\u00edho webin\u00e1\u0159e organizace Two Sides Packaging, kter\u00fd se konal v dubnu, pozvala tato organizace \u010dty\u0159i p\u0159edn\u00ed evropsk\u00e9 odborn\u00edky na udr\u017eiteln\u00e9 materi\u00e1ly, aby p\u0159edstavili nejnov\u011bj\u0161\u00ed informace a n\u00e1zory t\u00fdkaj\u00edc\u00ed se obalov\u00e9ho pr\u016fmyslu a toho, jak se tento sektor postupn\u011b p\u0159ech\u00e1z\u00ed od jednor\u00e1zov\u00fdch plast\u016f k pap\u00edru a lepence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee popt\u00e1vka po udr\u017eiteln\u00fdch obalech po cel\u00e9m sv\u011bt\u011b rychle roste, je obalov\u00fd pr\u016fmysl zjevn\u011b na prahu p\u0159echodu k budoucnosti zalo\u017een\u00e9 na cirkul\u00e1rn\u00ed ekonomice, p\u0159i\u010dem\u017e se spektrum mo\u017en\u00fdch materi\u00e1l\u016f roz\u0161i\u0159uje i o materi\u00e1ly z m\u00e9n\u011b tradi\u010dn\u00edch zdroj\u016f. Jedn\u00edm z t\u011bchto zdroj\u016f jsou mo\u0159sk\u00e9 \u0159asy, kter\u00e9 jsou nejen hojn\u011b dostupn\u00e9, ale tak\u00e9 zcela p\u0159\u00edrodn\u00ed, a na nich\u017e spole\u010dnost Kelpi, zab\u00fdvaj\u00edc\u00ed se v\u00fdrobou n\u00e1t\u011brov\u00fdch hmot, zalo\u017eila cel\u00fd sv\u016fj obchodn\u00ed pl\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hugo Adams, obchodn\u00ed \u0159editel spole\u010dnosti Kelpi, zah\u00e1jil svou prezentaci t\u00edm, \u017ee nast\u00ednil obrovsk\u00fd rozsah probl\u00e9mu s plasty, kter\u00e9mu sv\u011bt \u010del\u00ed. \u201e171 bilion\u016f,\u201c uvedl. \u201ePr\u00e1v\u011b tolik kousk\u016f mikroplast\u016f se vzn\u00e1\u0161\u00ed v na\u0161ich oce\u00e1nech a zne\u010di\u0161\u0165uje na\u0161i krajinu. Byly nalezeny na vrcholu Everestu i na dn\u011b Mari\u00e1nsk\u00e9ho p\u0159\u00edkopu. Mikroplasty se vyskytuj\u00ed v pivu i v medu. Jsou ve vzduchu, kter\u00fd d\u00fdch\u00e1me, i ve vod\u011b, kterou pijeme.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158e\u0161en\u00ed spole\u010dnosti Kelpi spo\u010d\u00edv\u00e1 ve sm\u011bsi mo\u0159sk\u00fdch \u0159as a rostlinn\u00fdch olej\u016f, kterou se potahuje pap\u00edr a karton, \u010d\u00edm\u017e se vytv\u00e1\u0159\u00ed bari\u00e9ra pro obaly z celul\u00f3zy. Toto inovativn\u00ed bari\u00e9rov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 je pln\u011b recyklovateln\u00e9 a biologicky rozlo\u017eiteln\u00e9 (v oce\u00e1nu se rozlo\u017e\u00ed do 12 m\u011bs\u00edc\u016f), z\u00edskalo celou \u0159adu ocen\u011bn\u00ed a uzav\u0159elo smlouvy se zna\u010dkami, jako je nap\u0159\u00edklad Waitrose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePokud nic nezm\u011bn\u00edme,\u201c \u0159ekl Adams, \u201edo roku 2040 se celosv\u011btov\u00e9 zne\u010di\u0161t\u011bn\u00ed plasty zdvojn\u00e1sob\u00ed a celkov\u00e9 zne\u010di\u0161t\u011bn\u00ed mo\u0159\u00ed se z\u010dty\u0159n\u00e1sob\u00ed. Mus\u00edme vyu\u017e\u00edt s\u00edlu iniciativy k urychlen\u00ed zav\u00e1d\u011bn\u00ed udr\u017eiteln\u00fdch postup\u016f a nov\u00fdch materi\u00e1l\u016f.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edrodn\u00ed \u0159e\u0161en\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed na \u0159ad\u011b byla Sanna Fager, obchodn\u00ed \u0159editelka spole\u010dnosti PulPac, jednoho z p\u0159edn\u00edch sv\u011btov\u00fdch v\u00fdrobc\u016f such\u00e9 lisovan\u00e9 vl\u00e1kniny \u2013 materi\u00e1lu, kter\u00fd se \u00fasp\u011b\u0161n\u011b pou\u017e\u00edv\u00e1 pro \u0161irokou \u0161k\u00e1lu obal\u016f na potraviny a n\u00e1poje, jako jsou v\u00ed\u010dka na k\u00e1vov\u00e9 kel\u00edmky a l\u00e1hve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve sv\u00e9m \u0161v\u00e9dsk\u00e9m kancel\u00e1\u0159i Fagerov\u00e1 vyzdvihla p\u0159ednosti such\u00e9 lisovan\u00e9 vl\u00e1kniny oproti jednor\u00e1zov\u00fdm plast\u016fm, a to d\u00edky vysok\u00e9 m\u00ed\u0159e recyklovatelnosti a o 80 % ni\u017e\u0161\u00edm emis\u00edm uhl\u00edku p\u0159i v\u00fdrob\u011b ve srovn\u00e1n\u00ed s plasty. \u201eV\u00edme, \u017ee evrop\u0161t\u00ed spot\u0159ebitel\u00e9 up\u0159ednost\u0148uj\u00ed pap\u00edrov\u00e9 a balen\u00ed z kartonu kv\u016fli jejich udr\u017eitelnosti,\u201c uvedla. \u201eNejd\u016fle\u017eit\u011bj\u0161\u00ed v\u0161ak je, \u017ee nejsou zvykl\u00ed za tuto udr\u017eitelnost platit. Cht\u011bj\u00ed m\u00edt jak udr\u017eitelnost, tak pohodl\u00ed.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webin\u00e1\u0159 se pot\u00e9 p\u0159esunul do N\u011bmecka, kde Philipp Eissner, mana\u017eer pro rozvoj obchodu ve spole\u010dnosti Graphic Packaging International, \u010dekal, aby se pod\u011blil o sv\u00e9 n\u00e1zory na roli udr\u017eiteln\u00fdch obal\u016f v odv\u011btv\u00edch rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed (FMCG) a osobn\u00ed p\u00e9\u010de. Za\u010dal n\u011bkolika povzbudiv\u00fdmi statistikami \u2013 79 % lid\u00ed hled\u00e1 v\u00fdrobky v udr\u017eiteln\u00fdch obalech, 68 % souhlas\u00ed s t\u00edm, \u017ee lepenkov\u00e9 obaly jsou sou\u010d\u00e1st\u00ed \u0159e\u0161en\u00ed environment\u00e1ln\u00edch probl\u00e9m\u016f \u2013 a pot\u00e9 se zab\u00fdval celou \u0159adou faktor\u016f, kter\u00e9 zna\u010dky mus\u00ed zohlednit p\u0159i p\u0159echodu z plastov\u00fdch obal\u016f na pap\u00edrov\u00e9 oblaly, od trvanlivosti a prakti\u010dnosti a\u017e po ochranu obsahu a cirkul\u00e1rn\u00ed ekonomiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eKarton p\u0159edstavuje velmi dobr\u00e9 \u0159e\u0161en\u00ed pro komplexn\u00ed zm\u011bny, pokud spoj\u00edte technologii s provozn\u00edmi znalostmi,\u201c \u0159ekl. \u201ePokud se vyd\u00e1te po kritick\u00e9 cest\u011b zm\u011bn, je pro \u00fasp\u011b\u0161n\u00e9 uveden\u00ed na trh kl\u00ed\u010dov\u00e1 \u00fazk\u00e1 spolupr\u00e1ce mezi v\u00e1mi a va\u0161\u00edm partnerem v oblasti obal\u016f. Pokud se z\u00e1kazn\u00edci odv\u00e1\u017e\u00ed riskovat a stanou se pr\u016fkopn\u00edky \u00fasp\u011b\u0161n\u00e9ho \u0159e\u0161en\u00ed, ostatn\u00ed je budou n\u00e1sledovat, tak pro\u010d neb\u00fdt prvn\u00ed?\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zrychli!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u016fstaneme-li na stejn\u00e9 stran\u011b Evropy, Herwig Kirchberger, v\u00fdkonn\u00fd \u0159editel rakousk\u00e9 v\u00fdzkumn\u00e9 spole\u010dnosti DELSCI, ve sv\u00e9 prezentaci porovn\u00e1val plast a pap\u00edr a pouk\u00e1zal na environment\u00e1ln\u00ed probl\u00e9my spojen\u00e9 s jednor\u00e1zov\u00fdmi plasty i na technick\u00e9 v\u00fdzvy, kter\u00fdm \u010del\u00ed pap\u00edrov\u00e9 oblaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako \u010dlov\u011bk, kter\u00fd stoj\u00ed v \u010dele v\u00fdzkumu v oblasti obal\u016f, m\u00e1 Kirchberger hlubok\u00fd p\u0159ehled o kl\u00ed\u010dov\u00fdch trendech v tomto odv\u011btv\u00ed, mezi n\u011b\u017e pat\u0159\u00ed sn\u00ed\u017een\u00ed slo\u017eitosti, prakti\u010dnost, inteligentn\u00ed a aktivn\u00ed materi\u00e1ly, p\u0159izp\u016fsoben\u00e9\/modul\u00e1rn\u00ed \u0159e\u0161en\u00ed a transparentn\u00ed biomateri\u00e1ly. Uv\u011bdomuje si tak\u00e9, \u017ee a\u010dkoli jsou ekologick\u00e9 argumenty pro up\u0159ednost\u0148ov\u00e1n\u00ed pap\u00edru p\u0159ed plastem opodstatn\u011bn\u00e9, na cest\u011b k \u00fapln\u00e9mu p\u0159echodu st\u00e1le stoj\u00ed \u0159ada p\u0159ek\u00e1\u017eek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePap\u00edr m\u00e1 samoz\u0159ejm\u011b velmi pozitivn\u00ed profil z hlediska udr\u017eitelnosti, ale ve srovn\u00e1n\u00ed s plastem st\u00e1le zaost\u00e1v\u00e1 v v\u00fdkonnosti,\u201c \u0159ekl. \u201eMus\u00edme se zab\u00fdvat v\u0161emi bari\u00e9rami, nejen vodn\u00ed p\u00e1rou, ale i kysl\u00edkem, migrac\u00ed aromatick\u00fdch l\u00e1tek a miner\u00e1l\u016f. Obalov\u00fd pr\u016fmysl nepat\u0159\u00ed mezi nejrychlej\u0161\u00ed odv\u011btv\u00ed, pokud jde o v\u00fdvoj nov\u00fdch produkt\u016f, proto mus\u00edme b\u00fdt rychlej\u0161\u00ed, abychom se p\u0159izp\u016fsobili agiln\u011bj\u0161\u00edm strategi\u00edm rozvoje produktov\u00e9ho portfolia.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druh\u00fd webin\u00e1\u0159 organizace Two Sides Packaging p\u0159inesl poznatky z cel\u00e9 Evropy o v\u00fdhod\u00e1ch pap\u00edrov\u00fdch obal\u016f oproti plastov\u00fdm a o tom, jak p\u0159esv\u011bd\u010dit zna\u010dky, aby k t\u00e9to zm\u011bn\u011b p\u0159istoupily. V n\u00e1vaznosti na \u00fasp\u011bch prvn\u00edho webin\u00e1\u0159e organizace Two Sides Packaging, kter\u00fd se konal v dubnu, pozvala tato organizace \u010dty\u0159i p\u0159edn\u00ed evropsk\u00e9 odborn\u00edky na udr\u017eiteln\u00e9 materi\u00e1ly, aby p\u0159edstavili [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shrnut\u00ed webin\u00e1\u0159e \u201eEvoluce obal\u016f\u201c - Two Sides<\/title>\n<meta name=\"description\" content=\"Druh\u00fd webin\u00e1\u0159 organizace Two Sides Packaging p\u0159inesl poznatky z cel\u00e9 Evropy o v\u00fdhod\u00e1ch pap\u00edrov\u00fdch obal\u016f oproti plastov\u00fdm a o tom, jak p\u0159esv\u011bd\u010dit...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/shrnuti-webinare-evoluce-obalu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrnut\u00ed webin\u00e1\u0159e \u201eEvoluce obal\u016f\u201c - 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