{"id":6182,"date":"2023-08-24T15:44:06","date_gmt":"2023-08-24T15:44:06","guid":{"rendered":"https:\/\/twosides.info\/vliv-rozbalovani-balicku\/"},"modified":"2023-08-24T15:44:06","modified_gmt":"2023-08-24T15:44:06","slug":"vliv-rozbalovani-balicku","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/vliv-rozbalovani-balicku\/","title":{"rendered":"Vliv rozbalov\u00e1n\u00ed bal\u00ed\u010dku"},"content":{"rendered":"\n

Z\u00e1\u017eitek z rozbalov\u00e1n\u00ed bal\u00ed\u010dku z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm faktorem pro upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f, p\u0159i\u010dem\u017e udr\u017eitelnost je jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak z\u00edskat co nejv\u00edce lajk\u016f.<\/strong><\/p>\n\n\n\n

Sv\u011bt obal\u016f se neust\u00e1le d\u00edv\u00e1 dop\u0159edu a p\u0159in\u00e1\u0161\u00ed nov\u00e9 n\u00e1vrhy a postupy. Existuje v\u0161ak n\u011bkolik aspekt\u016f tohoto odv\u011btv\u00ed, kter\u00e9 se nem\u011bn\u00ed tak rychle a kter\u00e9 je t\u0159eba zohlednit p\u0159i ka\u017ed\u00e9m n\u00e1vrhu ur\u010den\u00e9m pro spot\u0159ebitele.<\/p>\n\n\n\n

Jedn\u00edm z t\u011bchto aspekt\u016f je z\u00e1\u017eitek z rozbalov\u00e1n\u00ed. Unboxing, kter\u00fd se objevil ji\u017e p\u0159i zrodu YouTube p\u0159ed t\u00e9m\u011b\u0159 dv\u011bma des\u00edtkami let, je dob\u0159e zn\u00e1m\u00fd online fenom\u00e9n, p\u0159i kter\u00e9m n\u011bkdo rozbaluje n\u011bjak\u00fd v\u00fdrobek. Jedn\u00e1 se o pom\u011brn\u011b jednoduch\u00fd proces, kter\u00fd v\u0161ak p\u0159inesl revoluci v obalov\u00e9m pr\u016fmyslu \u2013 firmy toti\u017e za\u010daly masivn\u011b investovat do designu sv\u00fdch obal\u016f, aby proces rozbalov\u00e1n\u00ed byl je\u0161t\u011b p\u0159ita\u017eliv\u011bj\u0161\u00ed.<\/p>\n\n\n\n

A\u010dkoli se rozbalov\u00e1n\u00ed bal\u00ed\u010dk\u016f od sv\u00e9ho vrcholu v roce 2015 mo\u017en\u00e1 dostalo z medi\u00e1ln\u00edho z\u00e1jmu, videa s t\u00edmto t\u00e9matem neztr\u00e1cej\u00ed na popularit\u011b. Mlad\u00ed tv\u016frci, jako jsou Ryan Kaji nebo Vlad a Niki, maj\u00ed p\u0159es 100 milion\u016f odb\u011bratel\u016f a uzav\u00edraj\u00ed lukrativn\u00ed smlouvy s celou \u0159adou firem za sv\u016fj obsah, ve kter\u00e9m rozbaluj\u00ed bal\u00ed\u010dky a hraj\u00ed si s hra\u010dkami.<\/p>\n\n\n\n

V souvislosti s rozvojem elektronick\u00e9ho obchodov\u00e1n\u00ed a p\u0159edplatn\u00fdch bal\u00ed\u010dk\u016f se z\u00e1\u017eitek z rozbalov\u00e1n\u00ed op\u011bt dost\u00e1v\u00e1 do pop\u0159ed\u00ed z\u00e1jmu firem, kter\u00e9 cht\u011bj\u00ed p\u0159edv\u00e9st nejen sv\u016fj design\u00e9rsk\u00fd vkus, ale i sv\u016fj p\u0159\u00edstup k udr\u017eitelnosti.<\/p>\n\n\n\n

Z\u00e1le\u017e\u00ed na tom, co je uvnit\u0159<\/h3>\n\n\n\n

Designov\u00fd n\u00e1dech se projevuje v podob\u011b \u0159ady nov\u00fdch trend\u016f. Jedn\u00edm z nich je potisk vnit\u0159n\u00ed strany obalu, kter\u00fd zna\u010dce prakticky zdvojn\u00e1sobuje prostor, kter\u00fd m\u016f\u017ee vyu\u017e\u00edt k vylep\u0161en\u00ed z\u00e1\u017eitku z rozbalov\u00e1n\u00ed, a z\u00e1rove\u0148 k pos\u00edlen\u00ed hodnot a sd\u011blen\u00ed zna\u010dky.<\/p>\n\n\n\n

D\u00edky pokroku v oblasti technologi\u00ed digit\u00e1ln\u00edho tisku je nyn\u00ed tisk slo\u017eit\u00fdch vzor\u016f na ob\u011b strany obalu rychlej\u0161\u00ed a n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed, p\u0159i\u010dem\u017e je mo\u017en\u00e9 prov\u00e1d\u011bt zm\u011bny v designu i na posledn\u00ed chv\u00edli.<\/p>\n\n\n\n

Dal\u0161\u00edm trendem je p\u0159id\u00e1v\u00e1n\u00ed obalov\u00fdch materi\u00e1l\u016f, kter\u00e9 obohacuj\u00ed z\u00e1\u017eitek z rozbalov\u00e1n\u00ed o zvukov\u00e9 prvky. \u0158ada zna\u010dek experimentuje s materi\u00e1ly, jako je glassine, materi\u00e1l vyroben\u00fd ze 100 % vl\u00e1ken, kter\u00fd p\u0159ipom\u00edn\u00e1 voskovan\u00fd pap\u00edr. P\u0159i otev\u0159en\u00ed balen\u00ed vyd\u00e1v\u00e1 glassine \u0161ustiv\u00fd a praskav\u00fd zvuk, kter\u00fd podle jednoho z\u00e1kazn\u00edka p\u0159ipom\u00edn\u00e1 \u201eprohrab\u00e1v\u00e1n\u00ed se bal\u00ed\u010dky na \u0160t\u011bdr\u00fd den\u201c.<\/p>\n\n\n\n

\u201eJak lze z transakce vytvo\u0159it smyslupln\u00fd z\u00e1\u017eitek?<\/em>\u201c zeptala se Jessica Blackov\u00e1, \u0159editelka prodeje ve spole\u010dnosti JBM Packaging, v rozhovoru pro Packaging Dive<\/a>. \u201eJak z n\u00ed vytvo\u0159it vztah? A co m\u016f\u017eete ud\u011blat pro to, abyste s z\u00e1kazn\u00edkem nav\u00e1zali takov\u00fd vztah, jak\u00fd se p\u0159i b\u011b\u017en\u00e9m transak\u010dn\u00edm n\u00e1kupu v e-shopu obvykle nevytv\u00e1\u0159\u00ed?<\/em>\u201c<\/p>\n\n\n\n

Jak d\u00e1t najevo sv\u016fj p\u0159\u00edstup k udr\u017eitelnosti<\/h3>\n\n\n\n

Dobr\u00e9 balen\u00ed, kter\u00e9 sklid\u00ed spoustu lajk\u016f, v\u0161ak nespo\u010d\u00edv\u00e1 jen v designu. Mnoho z\u00e1kazn\u00edk\u016f, stejn\u011b jako influencer\u016f, p\u0159i nad\u0161en\u00e9m rozbalov\u00e1n\u00ed hodnot\u00ed, do jak\u00e9 m\u00edry je obal udr\u017eiteln\u00fd. V\u00fdrobky s obalem, kter\u00fd je vzhledem k jejich velikosti p\u0159\u00edli\u0161 velk\u00fd, sklid\u00ed jednozna\u010dn\u00e9 zam\u00edtnut\u00ed, zat\u00edmco lid\u00e9 si mnohem v\u00edce uv\u011bdomuj\u00ed hodnotu certifikac\u00ed FSC (Rada pro spr\u00e1vu les\u016f) a PEFC (Program pro uzn\u00e1v\u00e1n\u00ed certifikace les\u016f).<\/p>\n\n\n\n

Toto rostouc\u00ed pov\u011bdom\u00ed o udr\u017eitelnosti dokl\u00e1d\u00e1 nejnov\u011bj\u0161\u00ed zpr\u00e1va Two Sides Trend Tracker<\/a>. Na ot\u00e1zku ohledn\u011b preferenc\u00ed v oblasti obal\u016f 59 % evropsk\u00fdch spot\u0159ebitel\u016f uvedlo, \u017ee u produkt\u016f objednan\u00fdch online up\u0159ednost\u0148uj\u00ed dod\u00e1n\u00ed v pap\u00edrov\u00fdch obalech, zat\u00edmco 55 % by bylo ochotno za produkt zaplatit v\u00edce, pokud by byl zabalen z udr\u017eiteln\u00fdch materi\u00e1l\u016f. Z\u00e1rove\u0148 by 41 % zva\u017eovalo, \u017ee se dan\u00e9mu prodejci vyhne, pokud by se nesna\u017eil omezit pou\u017e\u00edv\u00e1n\u00ed nerecyklovateln\u00fdch obal\u016f.<\/p>\n\n\n\n

V Evrop\u011b je pap\u00edr a karton nej\u010dast\u011bji recyklovan\u00fdm obalov\u00fdm materi\u00e1lem. V roce 2020 bylo recyklov\u00e1no 81,5 % pap\u00edrov\u00fdch a balen\u00ed z kartonu, co\u017e je v\u00edce ne\u017e u kovov\u00fdch obal\u016f (75,7 %) a sklen\u011bn\u00fdch obal\u016f (75,9 %) a v\u00fdrazn\u011b p\u0159evy\u0161uje m\u00edru recyklace plastov\u00fdch obal\u016f (37,6 %).[1]<\/p>\n\n\n\n

\u201eTyto v\u00fdsledky ukazuj\u00ed, \u017ee udr\u017eitelnost je jedn\u00edm z hlavn\u00edch faktor\u016f<\/em>, kter\u00e9 spot\u0159ebitel\u00e9 u obal\u016f hledaj\u00ed<\/em>,\u201c \u0159\u00edk\u00e1 Josh Birch, mana\u017eer kampan\u011b organizace Two Sides UK, \u201ea pou\u017e\u00edv\u00e1n\u00edm certifikovan\u00fdch pap\u00edrov\u00fdch obal\u016f zna\u010dky v\u0161em sv\u00fdm z\u00e1kazn\u00edk\u016fm dokazuj\u00ed sv\u016fj z\u00e1vazek k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed<\/em>.\u201c<\/p>\n\n\n\n

Dal\u0161\u00ed informace o pr\u016fzkumu \u201eTwo Sides Trend Tracker\u201c a mo\u017enost vyj\u00e1d\u0159it z\u00e1jem o zasl\u00e1n\u00ed zpr\u00e1vy najdete na str\u00e1nk\u00e1ch www.twosides.info\/trend-tracker-2023<\/a><\/p>\n\n\n\n

Zdroje<\/h3>\n\n\n\n
    \n\n
  1. Eurostat, M\u00edra recyklace obalov\u00e9ho odpadu podle druhu obalu (EU-27), 2020<\/a><\/li>\n\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Z\u00e1\u017eitek z rozbalov\u00e1n\u00ed bal\u00ed\u010dku z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm faktorem pro upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f, p\u0159i\u010dem\u017e udr\u017eitelnost je jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak z\u00edskat co nejv\u00edce lajk\u016f. Sv\u011bt obal\u016f se neust\u00e1le d\u00edv\u00e1 dop\u0159edu a p\u0159in\u00e1\u0161\u00ed nov\u00e9 n\u00e1vrhy a postupy. Existuje v\u0161ak n\u011bkolik aspekt\u016f tohoto odv\u011btv\u00ed, kter\u00e9 se nem\u011bn\u00ed tak rychle a kter\u00e9 je t\u0159eba zohlednit p\u0159i ka\u017ed\u00e9m n\u00e1vrhu ur\u010den\u00e9m […]<\/p>\n","protected":false},"author":1,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nVliv rozbalov\u00e1n\u00ed bal\u00ed\u010dku - Two Sides<\/title>\n<meta name=\"description\" content=\"Z\u00e1\u017eitek z rozbalov\u00e1n\u00ed bal\u00ed\u010dku z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm faktorem pro upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f, p\u0159i\u010dem\u017e udr\u017eitelnost pat\u0159\u00ed k nejlep\u0161\u00edm zp\u016fsob\u016fm, jak z\u00edskat co nejv\u00edce lajk\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/vliv-rozbalovani-balicku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vliv rozbalov\u00e1n\u00ed bal\u00ed\u010dku - 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