{"id":6194,"date":"2024-05-24T09:10:00","date_gmt":"2024-05-24T09:10:00","guid":{"rendered":"https:\/\/twosides.info\/hodnota-luxusnich-obalu\/"},"modified":"2024-05-24T09:10:00","modified_gmt":"2024-05-24T09:10:00","slug":"hodnota-luxusnich-obalu","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/hodnota-luxusnich-obalu\/","title":{"rendered":"Hodnota luxusn\u00edch obal\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zjist\u011bte, jak udr\u017eitelnost poh\u00e1n\u00ed rychle rostouc\u00ed trh s luxusn\u00edmi obaly.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nepsan\u00fdch pravidel modern\u00edho odv\u011btv\u00ed spot\u0159ebitelsk\u00fdch obal\u016f je, \u017ee \u010d\u00edm dra\u017e\u0161\u00ed je v\u00fdrobek, t\u00edm luxusn\u011bj\u0161\u00ed je jeho obal. Pokud utrat\u00edte v\u00edce ne\u017e 100 liber za za\u0159\u00edzen\u00ed, gadget nebo kosmetick\u00fd v\u00fdrobek, o\u010dek\u00e1v\u00e1te, \u017ee kvalita obalu bude odpov\u00eddat kvalit\u011b samotn\u00e9ho v\u00fdrobku. A pokud tomu tak nen\u00ed, va\u0161e d\u016fv\u011bra ve zna\u010dku m\u016f\u017ee prudce klesnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle <a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions\" target=\"_blank\" rel=\"noopener\">pr\u016fzkumu spole\u010dnosti Ipsos<\/a> se 72 % nakupuj\u00edc\u00edch nech\u00e1v\u00e1 ovlivnit designem obalu produktu, a proto velk\u00e9 zna\u010dky utr\u00e1cej\u00ed miliony za v\u00fdvoj a v\u00fdrobu obal\u016f pro nov\u00e9 luxusn\u00ed produkty. A\u0165 u\u017e se jedn\u00e1 o parf\u00e9m, smartphone, \u0161perky nebo jakoukoli z mnoha v\u011bc\u00ed dostupn\u00fdch pro ty, kte\u0159\u00ed disponuj\u00ed vysok\u00fdm disponibiln\u00edm p\u0159\u00edjmem, obal bude navr\u017een tak, aby p\u0159i otev\u0159en\u00ed p\u0159inesl maxim\u00e1ln\u00ed pot\u011b\u0161en\u00ed a co nejv\u011bt\u0161\u00ed \u0161anci na sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejnov\u011bj\u0161\u00ed <a href=\"https:\/\/www.researchandmarkets.com\/report\/luxury-packaging\" target=\"_blank\" rel=\"noopener\">zpr\u00e1va o glob\u00e1ln\u00edm trhu s luxusn\u00edmi obaly<\/a> uv\u00e1d\u00ed, \u017ee objem trhu v roce 2023 dos\u00e1hl ohromuj\u00edc\u00edch 16,8 mld. USD a podle progn\u00f3z by m\u011bl do roku 2032 dos\u00e1hnout 24,2 mld. USD, a to d\u00edky \u201erostouc\u00edmu prodeji \u0161pi\u010dkov\u00fdch a luxusn\u00edch v\u00fdrobk\u016f, \u010detn\u00fdch inovac\u00ed v oblasti udr\u017eiteln\u00fdch obal\u016f a rostouc\u00ed popt\u00e1vky po odli\u0161en\u00ed pr\u00e9miov\u00fdch zna\u010dek.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trendy a vlivy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako v\u0161e v oblasti spot\u0159ebn\u00edho zbo\u017e\u00ed proch\u00e1zej\u00ed i luxusn\u00ed obaly r\u016fzn\u00fdmi cykly a trendy. V sou\u010dasn\u00e9 dob\u011b mezi tyto trendy pat\u0159\u00ed interaktivita, personalizace, minimalismus a udr\u017eitelnost. V oblasti interaktivity zna\u010dky zkoumaj\u00ed, jak mohou zv\u00fd\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm sv\u00fdch obal\u016f pomoc\u00ed z\u00e1\u017eitk\u016f s roz\u0161\u00ed\u0159enou realitou, skryt\u00fdch vzkaz\u016f nebo fyzick\u00fdch prvk\u016f, jako jsou vysouvac\u00ed p\u0159ihr\u00e1dky, a prom\u011bnit tak rozbalov\u00e1n\u00ed bal\u00ed\u010dku v nezapomenuteln\u00fd z\u00e1\u017eitek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky pokrok\u016fm v oblasti digit\u00e1ln\u00edho tisku mohou zna\u010dky mezit\u00edm obaly personalizovat a p\u0159izp\u016fsobovat tak, aby vznikly obaly \u0161it\u00e9 na m\u00edru jednotliv\u00fdm z\u00e1kazn\u00edk\u016fm. M\u016f\u017ee se jednat o personalizovan\u00e9 vzkazy \u010di designy, kter\u00e9 navozuj\u00ed pocit exkluzivity a posiluj\u00ed pouto mezi zna\u010dkou a spot\u0159ebitelem. A funguje to: <a href=\"https:\/\/www.imrg.org\/insight\/the-power-of-personalisation-ai-in-ecommerce\/\" target=\"_blank\" rel=\"noopener\">studie<\/a> britsk\u00e9 asociace pro elektronick\u00fd obchod <a href=\"https:\/\/www.imrg.org\/insight\/the-power-of-personalisation-ai-in-ecommerce\/\" target=\"_blank\" rel=\"noopener\">IMRG<\/a> zjistila, \u017ee 74 % spot\u0159ebitel\u016f pravd\u011bpodobn\u011b opakovan\u011b nakoup\u00ed u zna\u010dek, kter\u00e9 p\u016fsob\u00ed osobn\u011bji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Faktor udr\u017eitelnosti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed vliv na modern\u00ed luxusn\u00ed obaly m\u00e1 v\u0161ak udr\u017eitelnost. Vzhledem k tomu, \u017ee ka\u017ed\u00e1 spole\u010dnost, zna\u010dka i produkt \u010del\u00ed st\u00e1le p\u0159\u00edsn\u011bj\u0161\u00edmu dohledu, kter\u00fd vy\u017eaduje nejen pos\u00edlen\u00ed jejich ekologick\u00fdch referenc\u00ed, ale i jejich prok\u00e1z\u00e1n\u00ed, je na obaly a na to, jak udr\u017eiteln\u00e9 jsou jejich materi\u00e1ly, up\u0159ena velk\u00e1 pozornost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento z\u00e1jem nevych\u00e1z\u00ed pouze z legislativy a ze strany \u00fa\u0159ad\u016f. Ned\u00e1vn\u00fd pr\u016fzkum spole\u010dnosti Ipsos zjistil, \u017ee 85 % spot\u0159ebitel\u016f si vybere zna\u010dky, kter\u00e9 sd\u00edlej\u00ed jejich obavy ohledn\u011b klimatick\u00fdch zm\u011bn a \u017eivotn\u00edho prost\u0159ed\u00ed. Z obchodn\u00edho i ekologick\u00e9ho hlediska tedy d\u00e1v\u00e1 smysl soust\u0159edit \u00fasil\u00ed na hled\u00e1n\u00ed udr\u017eiteln\u011bj\u0161\u00edch \u0159e\u0161en\u00ed pro luxusn\u00ed obaly. Mezi tato \u0159e\u0161en\u00ed pat\u0159\u00ed recyklovan\u00e9 materi\u00e1ly, biologicky rozlo\u017eiteln\u00e9 povrchov\u00e9 \u00fapravy a inkousty na vodn\u00ed b\u00e1zi, p\u0159i\u010dem\u017e cel\u00fd obal je pln\u011b recyklovateln\u00fd v b\u011b\u017en\u00fdch odpadov\u00fdch toc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S roz\u0161i\u0159ov\u00e1n\u00edm trhu s luxusn\u00edmi v\u00fdrobky poroste i popt\u00e1vka po pr\u00e9miov\u00fdch obalech, kter\u00e9 budou odpov\u00eddat ekologick\u00fdm hodnot\u00e1m st\u00e1le v\u00edce ekologicky uv\u011bdom\u011bl\u00fdch spot\u0159ebitel\u016f. Pokud se v tomto ohledu zm\u00fdl\u00edte, m\u016f\u017ee to b\u00fdt velmi n\u00e1kladn\u00e1 chyba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vu o glob\u00e1ln\u00edm trhu s luxusn\u00edmi obaly si m\u016f\u017eete st\u00e1hnout na adrese <a href=\"https:\/\/www.researchandmarkets.com\/report\/luxury-packaging\" target=\"_blank\" rel=\"noopener\">researchandmarkets.com\/report\/luxury-packaging<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak udr\u017eitelnost poh\u00e1n\u00ed rychle rostouc\u00ed trh s luxusn\u00edmi obaly. Jedn\u00edm z nepsan\u00fdch pravidel modern\u00edho odv\u011btv\u00ed spot\u0159ebitelsk\u00fdch obal\u016f je, \u017ee \u010d\u00edm dra\u017e\u0161\u00ed je v\u00fdrobek, t\u00edm luxusn\u011bj\u0161\u00ed je jeho obal. Pokud utrat\u00edte v\u00edce ne\u017e 100 liber za za\u0159\u00edzen\u00ed, gadget nebo kosmetick\u00fd v\u00fdrobek, o\u010dek\u00e1v\u00e1te, \u017ee kvalita obalu bude odpov\u00eddat kvalit\u011b samotn\u00e9ho v\u00fdrobku. A pokud tomu tak nen\u00ed, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hodnota luxusn\u00edch obal\u016f - Two Sides<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak udr\u017eitelnost poh\u00e1n\u00ed rychle rostouc\u00ed trh s luxusn\u00edmi obaly. 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