{"id":6200,"date":"2024-02-05T11:58:07","date_gmt":"2024-02-05T11:58:07","guid":{"rendered":"https:\/\/twosides.info\/shrnuti-webinare-partneru-two-sides-2024\/"},"modified":"2024-02-05T11:58:07","modified_gmt":"2024-02-05T11:58:07","slug":"shrnuti-webinare-partneru-two-sides-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/shrnuti-webinare-partneru-two-sides-2024\/","title":{"rendered":"Shrnut\u00ed webin\u00e1\u0159e partner\u016f \u201eTwo Sides 2024\u201c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Seznamte se s nejnov\u011bj\u0161\u00edmi aktivitami organizace Two Sides a v\u00fdsledky jej\u00edch kampan\u00ed a poslechn\u011bte si tak\u00e9 post\u0159ehy hostuj\u00edc\u00ed \u0159e\u010dnice Andrey Boltho, \u0159editelky spole\u010dnosti Oxford Economics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webin\u00e1\u0159 \u201eTwo Sides Partners\u201c p\u0159edstavuje pro \u010dleny a partnery pravidelnou p\u0159\u00edle\u017eitost sezn\u00e1mit se s aktu\u00e1ln\u00edm d\u011bn\u00edm v organizaci a zjistit, \u010d\u00edm se tato glob\u00e1ln\u00ed \u010dlensk\u00e1 organizace zab\u00fdvala v uplynul\u00fdch 12 m\u011bs\u00edc\u00edch a jak\u00e9 m\u00e1 pl\u00e1ny na rok 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webin\u00e1\u0159 nejen\u017ee seznamuje online publikum s aktivitami organizace Two Sides, ale obvykle se na n\u011bm tak\u00e9 p\u0159edstav\u00ed hostuj\u00edc\u00ed p\u0159edn\u00e1\u0161ej\u00edc\u00ed, kter\u00fd nab\u00edz\u00ed jedine\u010dn\u00fd vhled do dan\u00e9ho odv\u011btv\u00ed i \u0161ir\u0161\u00edho ekonomick\u00e9ho kontextu \u2013 a pr\u00e1v\u011b v t\u00e9to oblasti m\u00e1 Andrea Boltho, \u0159editelka spole\u010dnosti Oxford Economics, des\u00edtky let zku\u0161enost\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sk\u00f3re na dve\u0159\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi kl\u00ed\u010dov\u00e9 \u00fadaje organizace Two Sides pat\u0159\u00ed to, \u017ee v roce 2023 z\u00edskala 32 nov\u00fdch \u010dlen\u016f z Velk\u00e9 Brit\u00e1nie a v prvn\u00edm m\u011bs\u00edci roku 2024 se k n\u00ed p\u0159ipojilo dal\u0161\u00edch 5. Organizace Two Sides rovn\u011b\u017e s pot\u011b\u0161en\u00edm v\u00edt\u00e1 dva nov\u00e9 centr\u00e1ln\u00ed \u010dleny, spole\u010dnosti Koehler Paper SE a Lenzing Papier GmbH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejrozs\u00e1hlej\u0161\u00edch v\u00fdzkum\u016f organizace Two Sides je <a href=\"https:\/\/twosides.info\/trend-tracker-2023\/\">zpr\u00e1va<\/a> <a href=\"https:\/\/twosides.info\/trend-tracker-2023\/\">Trend Tracker<\/a>. Tato glob\u00e1ln\u00ed zpr\u00e1va, aktualizovan\u00e1 ka\u017ed\u00e9 dva roky, zkoum\u00e1 preference, vn\u00edm\u00e1n\u00ed a postoje spot\u0159ebitel\u016f v\u016f\u010di ti\u0161t\u011bn\u00fdm materi\u00e1l\u016fm, pap\u00edru a pap\u00edrov\u00fdm obal\u016fm. Zjistilo se, \u017ee a\u010dkoli se po pandemii covidu zlep\u0161ily preference spot\u0159ebitel\u016f ohledn\u011b \u010dten\u00ed z pap\u00edru, spot\u0159ebitel\u00e9 st\u00e1le v\u011b\u0159\u00ed, \u017ee evropsk\u00e9 lesy ub\u00fdvaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePro organizaci Two Sides je tato zpr\u00e1va o tom, jak spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed na\u0161e produkty a n\u00e1\u0161 dopad na \u017eivotn\u00ed prost\u0159ed\u00ed,\u201c vysv\u011btlil Jonathan Tame, v\u00fdkonn\u00fd \u0159editel organizace Two Sides pro Evropu. \u201eKrom\u011b vn\u00edm\u00e1n\u00ed, \u017ee lesy ub\u00fdvaj\u00ed, st\u00e1le existuje zna\u010dn\u00e1 mezera v porozum\u011bn\u00ed na\u0161\u00ed velmi vysok\u00e9 m\u00ed\u0159e recyklace. Pap\u00edr je v\u0161ak rozhodn\u011b preferovanou ekologickou volbou, pokud jde o v\u00fdb\u011br r\u016fzn\u00fdch materi\u00e1l\u016f pro obaly. Spot\u0159ebitel\u00e9 jednozna\u010dn\u011b up\u0159ednost\u0148uj\u00ed pap\u00edr.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hlavn\u00ed aktivita kampan\u011b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizace Two Sides vede dv\u011b kampan\u011b: \u201eanti-greenwashing\u201c a \u201eLove Paper\u201c. Prvn\u00ed z nich se zab\u00fdv\u00e1 negativn\u00edmi \u2013 a \u010dasto nepravdiv\u00fdmi \u2013 tvrzen\u00edmi o pap\u00edru a pap\u00edrov\u00fdch obalech, zat\u00edmco druh\u00e1 si klade za c\u00edl zlep\u0161it vn\u00edm\u00e1n\u00ed pap\u00edru ve\u0159ejnost\u00ed prost\u0159ednictv\u00edm reklamy, online obsahu a soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twosides.info\/cs\/anti-greenwashing\/\">Kampa\u0148<\/a> <a href=\"https:\/\/twosides.info\/cs\/anti-greenwashing\/\">anti-greenwashing<\/a> byla v posledn\u00ed dob\u011b obzvl\u00e1\u0161t\u011b aktivn\u00ed. Velk\u00e9 zna\u010dky, jako jsou British Gas a EDF, uv\u00e1d\u011bly ve sv\u00fdch marketingov\u00fdch sd\u011blen\u00edch zav\u00e1d\u011bj\u00edc\u00ed informace o tisku a pap\u00edru a vyb\u00edzely sv\u00e9 z\u00e1kazn\u00edky k p\u0159echodu na online slu\u017eby pomoc\u00ed slogan\u016f jako \u201ePomozte n\u00e1m chr\u00e1nit planetu d\u00edky bezpap\u00edrov\u00fdm \u00fa\u010dt\u016fm\u201c a \u201eP\u0159echodem na bezpap\u00edrovou formu n\u00e1m ka\u017ed\u00fd rok pom\u00e1h\u00e1te zachr\u00e1nit 2 040 strom\u016f\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto v\u00fdroky nejen\u017ee p\u0159ehl\u00ed\u017eej\u00ed vysokou \u00farove\u0148 udr\u017eitelnosti v pap\u00edrensk\u00e9m pr\u016fmyslu, ale nav\u00edc podporuj\u00ed vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch m\u00e9di\u00ed, kter\u00e1 maj\u00ed zna\u010dnou uhl\u00edkovou stopu. \u201eTyto medi\u00e1ln\u00ed zpr\u00e1vy jsou pro n\u00e1\u0161 pr\u016fmysl nesm\u00edrn\u011b \u0161kodliv\u00e9,\u201c uvedl Jonathan. \u201eNejsou podlo\u017eeny fakty, nejsou op\u0159eny o v\u011bdeck\u00fd v\u00fdzkum a zp\u016fsobuj\u00ed obrovsk\u00e9 \u0161kody.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem <a href=\"https:\/\/lovepaper.org\/\">kampan\u011b \u201eLove Paper\u201c<\/a> organizace Two Sides je napravit \u010d\u00e1st t\u011bchto negativn\u00edch dopad\u016f na vn\u00edm\u00e1n\u00ed pap\u00edru a pap\u00edrov\u00fdch obal\u016f. Reklamy v r\u00e1mci kampan\u011b \u201eLove Paper\u201c se objevuj\u00ed v n\u011bkter\u00fdch z p\u0159edn\u00edch sv\u011btov\u00fdch novin a \u010dasopis\u016f a ka\u017edoro\u010dn\u011b oslovuj\u00ed v\u00edce ne\u017e 240 milion\u016f spot\u0159ebitel\u016f. To je dopln\u011bno \u0161irokou \u0161k\u00e1lou obsahu na soci\u00e1ln\u00edch m\u00e9di\u00edch a online, kter\u00fd oslovuje v\u00edce ne\u017e 25 milion\u016f lid\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jistota nejistoty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco o udr\u017eitelnosti pap\u00edru a pap\u00edrov\u00fdch obal\u016f panuje vysok\u00e1 m\u00edra jistoty, o jejich ekonomick\u00e9 str\u00e1nce je jistoty podstatn\u011b m\u00e9n\u011b. To bylo hlavn\u00ed poselstv\u00ed hostuj\u00edc\u00ed \u0159e\u010dnice Andrey Boltho, \u0159editelky spole\u010dnosti Oxford Economics. Jako pravideln\u00e1 \u0159e\u010dnice na akc\u00edch organizace Two Sides je Andrea z\u00e1rukou jasn\u00e9ho p\u0159ehledu o glob\u00e1ln\u00ed situaci \u2013 a zpr\u00e1vy nejsou zrovna povzbudiv\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eRok 2023 byl z geopolitick\u00e9ho a ekonomick\u00e9ho hlediska pravd\u011bpodobn\u011b nejhor\u0161\u00edm rokem, jak\u00fd jsem za\u017eil,\u201c za\u010dal. \u201eMysl\u00edm, \u017ee od roku 1945 jsme neza\u017eili tak \u0161patn\u00fd rok jako ten lo\u0148sk\u00fd, a nemysl\u00edm si, \u017ee ten leto\u0161n\u00ed bude o moc lep\u0161\u00ed.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrea podrobn\u011b popsala t\u0159i ekonomick\u00e9 \u0161oky posledn\u00edch dvou let \u2013 pandemii covidu, inflaci a v\u00e1lku \u2013 a d\u00e1le vysv\u011btlila dopady v\u00e1lek na Ukrajin\u011b a v Gaze, stejn\u011b jako dlouhodob\u00e9 v\u00fdzvy, jako jsou st\u00e1rnut\u00ed populace, obrana a zm\u011bna klimatu. Uprost\u0159ed t\u00e9to ponur\u00e9 situace p\u0159edstavuje technologii sv\u011btl\u00fd bod, p\u0159i\u010dem\u017e ekonomiku poh\u00e1n\u00ed \u0159ada nov\u00fdch technologi\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eVelkou \u010d\u00e1st sv\u011btov\u00e9ho hospod\u00e1\u0159sk\u00e9ho r\u016fstu od 50. let zajistily nov\u00e9 technologie,\u201c \u0159ekl. \u201eExistuje spousta nov\u00fdch technologi\u00ed, jako jsou biotechnologie, nanotechnologie a jadern\u00e1 f\u00faze pro obnoviteln\u00e9 zdroje energie a ochranu \u017eivotn\u00edho prost\u0159ed\u00ed. K tomu p\u0159idejme um\u011blou inteligenci, kter\u00e1 vypad\u00e1 nesm\u00edrn\u011b slibn\u011b. Doufejme, \u017ee technologie sk\u00fdtaj\u00ed potenci\u00e1l, kter\u00fd by n\u00e1s mohl dov\u00e9st do lep\u0161\u00edho sv\u011bta, ne\u017e jak\u00fd jsem popsal.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projevte svou podporu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po s\u00e9rii ot\u00e1zek adresovan\u00fdch Andrei se webin\u00e1\u0159 p\u0159esunul k t\u00e9matu nad\u011bjn\u011bj\u0161\u00ed budoucnosti pap\u00edru a podrobn\u011bji se zab\u00fdval t\u00edm, jak se \u010dlenov\u00e9 mohou zapojit do \u010dinnosti organizace Two Sides. Prvn\u00ed mo\u017enost\u00ed je pou\u017eit\u00ed <a href=\"https:\/\/twosides.info\/cs\/logo-love-paper-v-praxi\/\">loga<\/a> <a href=\"https:\/\/twosides.info\/cs\/logo-love-paper-v-praxi\/\">\u201eLove Paper\u201c<\/a> ve sv\u00fdch komunika\u010dn\u00edch materi\u00e1lech, \u010d\u00edm\u017e vyj\u00e1d\u0159\u00ed podporu kampani a vysv\u011btl\u00ed udr\u017eiteln\u00fd charakter pap\u00edru. Druhou mo\u017enost\u00ed je \u00fa\u010dast na <a href=\"https:\/\/twosides.info\/two-sides-packaging-webinar-15th-february-2024\">webin\u00e1\u0159i Two Sides Packaging<\/a> 2024, kter\u00fd se kon\u00e1 15. \u00fanora, a na semin\u00e1\u0159i \u201ePower of Print\u201c, kter\u00fd se kon\u00e1 5. listopadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNa z\u00e1v\u011br bych r\u00e1d pod\u011bkoval na\u0161im \u010dlen\u016fm,\u201c uzav\u0159el Jonathan, \u201ea p\u0159ipomn\u011bl v\u00e1m v\u0161em, \u017ee jen spole\u010dn\u011b m\u016f\u017eeme vypr\u00e1v\u011bt \u00fa\u017easn\u00fd p\u0159\u00edb\u011bh tisku, pap\u00edru a pap\u00edrov\u00fdch obal\u016f.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li si p\u0159ehr\u00e1t z\u00e1znam webin\u00e1\u0159e a st\u00e1hnout prezentace, p\u0159ejd\u011bte na: <a href=\"https:\/\/twosides.info\/2024-two-sides-partners-meeting\/\">2024-Two Sides-partners-meeting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seznamte se s nejnov\u011bj\u0161\u00edmi aktivitami organizace Two Sides a v\u00fdsledky jej\u00edch kampan\u00ed a poslechn\u011bte si tak\u00e9 post\u0159ehy hostuj\u00edc\u00ed \u0159e\u010dnice Andrey Boltho, \u0159editelky spole\u010dnosti Oxford Economics. Webin\u00e1\u0159 \u201eTwo Sides Partners\u201c p\u0159edstavuje pro \u010dleny a partnery pravidelnou p\u0159\u00edle\u017eitost sezn\u00e1mit se s aktu\u00e1ln\u00edm d\u011bn\u00edm v organizaci a zjistit, \u010d\u00edm se tato glob\u00e1ln\u00ed \u010dlensk\u00e1 organizace zab\u00fdvala v uplynul\u00fdch 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shrnut\u00ed webin\u00e1\u0159e partner\u016f \u201eTwo Sides 2024\u201c - Two Sides<\/title>\n<meta name=\"description\" content=\"P\u0159e\u010dt\u011bte si nejnov\u011bj\u0161\u00ed informace o \u010dinnosti organizace Two Sides a v\u00fdsledc\u00edch jej\u00edch kampan\u00ed, a tak\u00e9 post\u0159ehy hostuj\u00edc\u00ed \u0159e\u010dnice Andrey Boltho, \u0159editelky spole\u010dnosti Oxford Economics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/shrnuti-webinare-partneru-two-sides-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrnut\u00ed webin\u00e1\u0159e partner\u016f \u201eTwo Sides 2024\u201c - 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