{"id":6203,"date":"2024-04-26T12:34:46","date_gmt":"2024-04-26T12:34:46","guid":{"rendered":"https:\/\/twosides.info\/two-sides-insight-rozhovor-s-mattem-bookerem-z-kapely-cousin\/"},"modified":"2024-04-26T12:34:46","modified_gmt":"2024-04-26T12:34:46","slug":"two-sides-insight-rozhovor-s-mattem-bookerem-z-kapely-cousin","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/two-sides-insight-rozhovor-s-mattem-bookerem-z-kapely-cousin\/","title":{"rendered":"Two Sides Insight \u2013 Rozhovor s Mattem Bookerem z kapely COUSIN"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Two Sides Insight Interview With Matt Booker\" src=\"https:\/\/player.vimeo.com\/video\/939553343?dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u017divotopis a \u00favod<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl v nejnov\u011bj\u0161\u00edm rozhovoru z cyklu \u201eInsight\u201c rozhovor s Mattem Bookerem, zakladatelem spole\u010dnosti COUSIN.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eR\u00e1d bych v\u00e1m p\u0159edstavil na\u0161eho hosta, Matta Bookera, zakladatele spole\u010dnosti COUSIN.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jako kr\u00e1tk\u00e9 \u00favodn\u00ed slovo\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Matt studoval na Aston University obor podnikov\u00e9 \u0159\u00edzen\u00ed a pot\u00e9 nastoupil do lond\u00fdnsk\u00e9 tisk\u00e1rny Litho-Tech, kter\u00e1 se specializuje na tisk v\u00fdro\u010dn\u00edch zpr\u00e1v a \u00fa\u010detn\u00edch z\u00e1v\u011brek.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Spole\u010dnost COUSIN zalo\u017eil v roce 2002, zpo\u010d\u00e1tku jako sou\u010d\u00e1st tisk\u00e1rny B1 s listov\u00fdm pod\u00e1v\u00e1n\u00edm Spin Offset, s c\u00edlem poskytovat komplexn\u00ed \u0159e\u0161en\u00ed v oblasti tiskov\u00e9 v\u00fdroby p\u0159\u00edmo pro lifestyleov\u00e9 a pr\u00e9miov\u00e9 zna\u010dky.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Spole\u010dnost COUSIN spolupracuje s v\u00edce ne\u017e 70 zna\u010dkami a zab\u00fdv\u00e1 se p\u0159edev\u0161\u00edm v\u00fdrobou katalog\u016f, knih, direct mail\u016f a obal\u016f ve Velk\u00e9 Brit\u00e1nii, Evrop\u011b, USA a v regionu APAC.<\/em>\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Polo\u017een\u00e9 ot\u00e1zky:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spolupracujete s n\u011bkter\u00fdmi z nejambici\u00f3zn\u011bj\u0161\u00edch a nejv\u00fdznamn\u011bj\u0161\u00edch spot\u0159ebitelsk\u00fdch zna\u010dek na sv\u011bt\u011b. Co v\u00e1s motivovalo k zalo\u017een\u00ed spole\u010dnosti COUSIN a \u010d\u00edm se odli\u0161ujete od ostatn\u00edch?<\/li>\n\n\n\n<li>V\u00edm, \u017ee v\u00e1s fascinuje pap\u00edrov\u00e1 komunikace. Pro\u010d tomu tak je, kdy\u017e mnoho zna\u010dek investuje do digit\u00e1ln\u00edch m\u00e9di\u00ed, aby propagovaly sv\u00e9 produkty?<\/li>\n\n\n\n<li>\u010c\u00edm to je, \u017ee pr\u00e1v\u011b pap\u00edr d\u011bl\u00e1 kampa\u0148 v\u00fdjime\u010dnou?<\/li>\n\n\n\n<li>Pr\u00e1v\u011b se chyst\u00e1te vydat ti\u0161t\u011bnou publikaci COUSIN s n\u00e1zvem \u201eFineprint\u201c. Co si od toho slibujete?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u017divotopis a \u00favod Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl v nejnov\u011bj\u0161\u00edm rozhovoru z cyklu \u201eInsight\u201c rozhovor s Mattem Bookerem, zakladatelem spole\u010dnosti COUSIN. \u201eR\u00e1d bych v\u00e1m p\u0159edstavil na\u0161eho hosta, Matta Bookera, zakladatele spole\u010dnosti COUSIN. Jako kr\u00e1tk\u00e9 \u00favodn\u00ed slovo\u2026 Matt studoval na Aston University obor podnikov\u00e9 \u0159\u00edzen\u00ed a pot\u00e9 nastoupil do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Sides Insight \u2013 Rozhovor s Mattem Bookerem z kapely COUSIN - Two Sides<\/title>\n<meta name=\"description\" content=\"Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl v nejnov\u011bj\u0161\u00edm vyd\u00e1n\u00ed rubriky \u201eInsight Interview\u201c rozhovor s Mattem Bookerem, zakladatelem spole\u010dnosti COUSIN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/two-sides-insight-rozhovor-s-mattem-bookerem-z-kapely-cousin\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Sides Insight \u2013 Rozhovor s Mattem Bookerem z kapely COUSIN - 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