{"id":6236,"date":"2023-10-24T15:11:40","date_gmt":"2023-10-24T15:11:40","guid":{"rendered":"https:\/\/twosides.info\/bila-kniha-spolecnosti-elma-jak-muze-direct-mail-pomoci-vyresit-vase-vyzvy-v-oblasti-digitalniho-marketingu\/"},"modified":"2023-10-24T15:11:40","modified_gmt":"2023-10-24T15:11:40","slug":"bila-kniha-spolecnosti-elma-jak-muze-direct-mail-pomoci-vyresit-vase-vyzvy-v-oblasti-digitalniho-marketingu","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/bila-kniha-spolecnosti-elma-jak-muze-direct-mail-pomoci-vyresit-vase-vyzvy-v-oblasti-digitalniho-marketingu\/","title":{"rendered":"B\u00edl\u00e1 kniha spole\u010dnosti ELMA: Jak m\u016f\u017ee direct mail pomoci vy\u0159e\u0161it va\u0161e v\u00fdzvy v oblasti digit\u00e1ln\u00edho marketingu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ELMA, Evropsk\u00e1 asociace pro marketing prost\u0159ednictv\u00edm po\u0161tovn\u00edch schr\u00e1nek, vydala b\u00edlou knihu, ve kter\u00e9 zd\u016fraz\u0148uje, jak mohou let\u00e1ky doru\u010dovan\u00e9 do schr\u00e1nek pomoci \u0159e\u0161it v\u00fdzvy spojen\u00e9 s digit\u00e1ln\u00edmi m\u00e9dii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u016fzkumy ukazuj\u00ed, \u017ee p\u0159ibli\u017en\u011b 30 % zna\u010dek v p\u0159\u00ed\u0161t\u00edch 12 m\u011bs\u00edc\u00edch sn\u00ed\u017e\u00ed sv\u00e9 v\u00fddaje na reklamu, \u010d\u00e1ste\u010dn\u011b v reakci na glob\u00e1ln\u00ed hospod\u00e1\u0159sk\u00fd pokles. Market\u00e9\u0159i proto mus\u00ed naj\u00edt zp\u016fsoby, jak zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce a z\u00edsk\u00e1vat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky s men\u0161\u00edm mno\u017estv\u00edm zdroj\u016f. Jako by toho nebylo dost, drasticky se zm\u011bnila i kultura kolem sb\u011bru dat a c\u00edlen\u00ed na spot\u0159ebitele. Reformy legislativy v oblasti ochrany soukrom\u00ed spot\u0159ebitel\u016f zkomplikovaly sb\u011br dat a poskytovatel\u00e9 softwaru p\u0159ij\u00edmaj\u00ed opat\u0159en\u00ed na ochranu u\u017eivatelsk\u00fdch dat. V d\u016fsledku toho se zna\u010dky ji\u017e nemohou spol\u00e9hat na komunika\u010dn\u00ed strategii zam\u011b\u0159enou prim\u00e1rn\u011b na digit\u00e1ln\u00ed kan\u00e1ly, proto\u017ee kampan\u011b nedosahuj\u00ed k t\u011bm, ke kter\u00fdm by m\u011bly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offline reklama, konkr\u00e9tn\u011b kan\u00e1ly jako let\u00e1ky doru\u010dovan\u00e9 do schr\u00e1nek, by mohla marketingov\u00fdm odborn\u00edk\u016fm nab\u00eddnout cestu vp\u0159ed. Let\u00e1ky doru\u010dovan\u00e9 do schr\u00e1nek p\u0159edstavuj\u00ed m\u00e9dium s p\u0159\u00edm\u00fdm osloven\u00edm spot\u0159ebitel\u016f a vysok\u00fdm dopadem, kter\u00e9 nab\u00edz\u00ed \u0159adu dal\u0161\u00edch v\u00fdhod, kter\u00e9 by marketingov\u00ed odborn\u00edci m\u011bli v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch vyu\u017e\u00edt. V t\u00e9to b\u00edl\u00e9 knize se zab\u00fdv\u00e1me sou\u010dasn\u00fdm stavem n\u00e1kupu m\u00e9di\u00ed a p\u0159\u00edle\u017eitostmi i v\u00fdzvami, kter\u00fdm marketingov\u00ed specialist\u00e9 \u010del\u00ed. \u010ct\u011bte d\u00e1l, abyste se dozv\u011bd\u011bli v\u00edce a zjistili, jak za\u010d\u00edt s kampan\u011bmi s let\u00e1ky do schr\u00e1nek s vyu\u017eit\u00edm \u0161pi\u010dkov\u00e9 podpory od l\u00eddr\u016f v oboru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/elma-europe.com\/white-paper\" target=\"_blank\" rel=\"noopener\">Celou b\u00edlou knihu ELMA si m\u016f\u017eete p\u0159e\u010d\u00edst zde!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ELMA, Evropsk\u00e1 asociace pro marketing prost\u0159ednictv\u00edm po\u0161tovn\u00edch schr\u00e1nek, vydala b\u00edlou knihu, ve kter\u00e9 zd\u016fraz\u0148uje, jak mohou let\u00e1ky doru\u010dovan\u00e9 do schr\u00e1nek pomoci \u0159e\u0161it v\u00fdzvy spojen\u00e9 s digit\u00e1ln\u00edmi m\u00e9dii Pr\u016fzkumy ukazuj\u00ed, \u017ee p\u0159ibli\u017en\u011b 30 % zna\u010dek v p\u0159\u00ed\u0161t\u00edch 12 m\u011bs\u00edc\u00edch sn\u00ed\u017e\u00ed sv\u00e9 v\u00fddaje na reklamu, \u010d\u00e1ste\u010dn\u011b v reakci na glob\u00e1ln\u00ed hospod\u00e1\u0159sk\u00fd pokles. Market\u00e9\u0159i proto mus\u00ed naj\u00edt zp\u016fsoby, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00edl\u00e1 kniha spole\u010dnosti ELMA: Jak m\u016f\u017ee direct mail pomoci vy\u0159e\u0161it va\u0161e v\u00fdzvy v oblasti digit\u00e1ln\u00edho marketingu - Two Sides<\/title>\n<meta name=\"description\" content=\"ELMA, Evropsk\u00e1 asociace pro marketing prost\u0159ednictv\u00edm po\u0161tovn\u00edch schr\u00e1nek, vydala b\u00edlou knihu, v n\u00ed\u017e zd\u016fraz\u0148uje, jak mohou let\u00e1ky doru\u010dovan\u00e9 do schr\u00e1nek pomoci \u0159e\u0161it...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/bila-kniha-spolecnosti-elma-jak-muze-direct-mail-pomoci-vyresit-vase-vyzvy-v-oblasti-digitalniho-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00edl\u00e1 kniha spole\u010dnosti ELMA: Jak m\u016f\u017ee direct mail pomoci vy\u0159e\u0161it va\u0161e v\u00fdzvy v oblasti digit\u00e1ln\u00edho marketingu - 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