{"id":6244,"date":"2024-09-23T10:20:07","date_gmt":"2024-09-23T10:20:07","guid":{"rendered":"https:\/\/twosides.info\/napady-na-clanky-z-rady-fresh-thinking-zari-2024\/"},"modified":"2024-09-23T10:20:07","modified_gmt":"2024-09-23T10:20:07","slug":"napady-na-clanky-z-rady-fresh-thinking-zari-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/napady-na-clanky-z-rady-fresh-thinking-zari-2024\/","title":{"rendered":"N\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 z\u00e1\u0159\u00ed 2024"},"content":{"rendered":"\n

A\u0165 u\u017e jde o nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed materi\u00e1l\u016f na b\u00e1zi pap\u00edru \u2013 od kartonov\u00fdch stan\u016f a\u017e po francouzsk\u00e9 zn\u00e1mky, kter\u00e9 von\u00ed jako \u010derstv\u00fd chl\u00e9b \u2013, p\u0159in\u00e1\u0161\u00edme v\u00e1m nejnov\u011bj\u0161\u00ed inovace v oblasti tisku, pap\u00edru a obal\u016f.<\/b><\/p>\n\n\n\n

Pro ty, kte\u0159\u00ed se chystaj\u00ed rozjet to naplno<\/h3>\n\n\n\n

Spole\u010dnost DS Smith ve spolupr\u00e1ci s v\u00fdrobcem ekologick\u00fdch stan\u016f EnviroTent vyvinula 100 % recyklovateln\u00e9 kartonov\u00e9 \u0159e\u0161en\u00ed probl\u00e9mu \u201estanov\u00e9ho odpadu\u201c \u2013 tis\u00edc\u016f stan\u016f z nylonu nebo polyesteru na b\u00e1zi polymer\u016f, kter\u00e9 jsou ka\u017edoro\u010dn\u011b opu\u0161t\u011bny na festivalech. Pr\u016fzkum spole\u010dnosti DS Smith odhalil, \u017ee p\u011btina (18 %) dosp\u011bl\u00fdch pova\u017euje stany za nejhor\u0161\u00ed jednor\u00e1zov\u00fd plastov\u00fd v\u00fdrobek z hlediska dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed, p\u0159i\u010dem\u017e 19 % z nich nikdy o jejich dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed nep\u0159em\u00fd\u0161lelo.<\/p>\n\n\n\n

Nov\u00fd kartonov\u00fd stan spole\u010dnosti DS Smith vydr\u017e\u00ed v zim\u011b \u010dty\u0159i t\u00fddny venku, nepropou\u0161t\u00ed sv\u011btlo, je ti\u0161\u0161\u00ed ne\u017e jeho tradi\u010dn\u00ed prot\u011bj\u0161ek a, co je nejd\u016fle\u017eit\u011bj\u0161\u00ed, je pln\u011b recyklovateln\u00fd.<\/p>\n\n\n\n

\u201eFestivaly jsou srdcem britsk\u00e9ho l\u00e9ta, ale v\u0161ichni jsme vid\u011bli \u0161okuj\u00edc\u00ed z\u00e1b\u011bry z toho, co po nich z\u016fstalo,\u201c \u0159ekl Paul Clarke, gener\u00e1ln\u00ed \u0159editel divize obal\u016f spole\u010dnosti DS Smith pro Velkou Brit\u00e1nii a Irsko. \u201eKarton by mohl sehr\u00e1t opravdu d\u016fle\u017eitou roli p\u0159i nahrazov\u00e1n\u00ed plast\u016f a jsme opravdu nad\u0161eni z toho, jak m\u016f\u017eeme spole\u010dn\u011b p\u0159isp\u011bt k tomu, aby lid\u00e9 produkovali m\u00e9n\u011b odpadu a mohli si festival u\u017e\u00edt bez v\u00fd\u010ditek.\u201c<\/p>\n\n\n\n

\"Movember<\/figure>\n\n\n\n

Karty, kter\u00e9 si zapamatujete<\/h3>\n\n\n\n

Den otc\u016f m\u016f\u017ee b\u00fdt pro d\u011bti, kter\u00e9 p\u0159i\u0161ly o otce, t\u011b\u017ek\u00fdm obdob\u00edm, a proto charitativn\u00ed organizace Movember zam\u011b\u0159en\u00e1 na du\u0161evn\u00ed zdrav\u00ed vytvo\u0159ila sadu pohlednic na po\u010dest t\u011bch otc\u016f, kte\u0159\u00ed zem\u0159eli v d\u016fsledku zdravotn\u00edch probl\u00e9m\u016f nebo sebevra\u017edy. Sada pohlednic obsahuje exkluzivn\u00ed ilustrace s kr\u00e1tk\u00fdmi b\u00e1sni\u010dkami a kresbami vych\u00e1zej\u00edc\u00edmi z nejobl\u00edben\u011bj\u0161\u00edch vzpom\u00ednek a p\u0159\u00edb\u011bh\u016f rodin o jejich otc\u00edch.<\/p>\n\n\n\n

V\u00fdzkumy uk\u00e1zaly, \u017ee m\u00e9n\u011b ne\u017e t\u0159etina (29 %) lid\u00ed hovo\u0159\u00ed se sv\u00fdmi otci o zdrav\u00ed a du\u0161evn\u00ed pohod\u011b, a to navzdory pozitivn\u00edmu vlivu, kter\u00fd tyto t\u00e9mata maj\u00ed na \u017eivot lid\u00ed. Tato statistika poukazuje na kulturu ml\u010den\u00ed, kter\u00e1 obklopuje zdrav\u00ed mu\u017e\u016f, a iniciativa Movember chce podpo\u0159it otev\u0159en\u011bj\u0161\u00ed rozhovory o zdrav\u00ed a podpo\u0159e, kter\u00e1 je otc\u016fm k dispozici. \u201eR\u00e1di bychom pod\u011bkovali v\u0161em rodin\u00e1m, kter\u00e9 p\u0159isp\u011bly k vytvo\u0159en\u00ed t\u011bchto karet, za jejich s\u00edlu a odvahu, s jakou vystoupily a pod\u011blily se o sv\u00e9 up\u0159\u00edmn\u00e9 p\u0159\u00edb\u011bhy,\u201c uvedla Michelle Terry, gener\u00e1ln\u00ed \u0159editelka Movemberu. \u201eKolem zdrav\u00ed mu\u017e\u016f ji\u017e dlouho panuje myln\u00e1 p\u0159edstava a stigma, kter\u00e9 lidem br\u00e1n\u00ed v tom, aby v p\u0159\u00edpad\u011b pot\u0159eby vyhledali pomoc.\u201c<\/p>\n\n\n\n

\"2024_paris_olympics_cardboard_bed\"<\/figure>\n\n\n\n

Na zna\u010dky, p\u0159ipravit, sp\u00e1t<\/h3>\n\n\n\n

Olympionici, kte\u0159\u00ed letos v l\u00e9t\u011b zav\u00edtali do Pa\u0159\u00ed\u017ee, mohli v olympijsk\u00e9 vesnici klidn\u011b sp\u00e1t s v\u011bdom\u00edm, \u017ee sp\u00ed na jedn\u00e9 z nejudr\u017eiteln\u011bj\u0161\u00edch postel\u00ed na sv\u011bt\u011b. Pro olympijsk\u00e9 hry bylo vyrobeno p\u0159es 16 000 kartonov\u00fdch postel\u00ed, z nich\u017e ka\u017ed\u00e1 sest\u00e1vala z \u0159ady mal\u00fdch kartonov\u00fdch modul\u016f, kter\u00e9 se daly snadno p\u0159epravovat a rychle recyklovat. Postele, navr\u017een\u00e9 tak, aby unesly a\u017e 250 kg, byly nav\u00edc vybaveny p\u0159izp\u016fsobiteln\u00fdm modul\u00e1rn\u00edm matracov\u00fdm syst\u00e9mem se t\u0159emi bloky r\u016fzn\u00fdch stup\u0148\u016f tvrdosti, kter\u00e9 bylo mo\u017en\u00e9 p\u0159izp\u016fsobit t\u011blesn\u00e9 konstituci a pot\u0159eb\u00e1m jednotliv\u00fdch sportovc\u016f. \u201eNavrhli jsme tyto kartonov\u00e9 postele tak, aby unesly a\u017e t\u0159i nebo \u010dty\u0159i sk\u00e1kaj\u00edc\u00ed osoby, proto\u017ee po z\u00edsk\u00e1n\u00ed medaile jsou lid\u00e9 velmi \u0161\u0165astn\u00ed,\u201c \u0159ekl Motokuni Takaoka, prezident spole\u010dnosti Airweave, ofici\u00e1ln\u00edho dodavatele postel\u00ed pro olympijsk\u00e9 hry v roce 2024.<\/p>\n\n\n\n

\"Baguette<\/figure>\n\n\n\n

Oh l\u00e0 l\u00e0!<\/h3>\n\n\n\n

Francouzsk\u00e1 po\u0161ta vydala po\u0161tovn\u00ed zn\u00e1mku typu \u201est\u00edr a \u010dichni\u201c na po\u010dest bagety. Vo\u0148av\u00e9 zn\u00e1mky zobrazuj\u00ed bagetu ov\u00e1zanou modrou, b\u00edlou a \u010dervenou stuhou s n\u00e1pisem \u201eLa baguette, de pain fran\u00e7aise\u201c, co\u017e v p\u0159ekladu znamen\u00e1 \u201eBageta, francouzsk\u00fd chl\u00e9b\u201c. Zn\u00e1mky, kter\u00e9 byly vyd\u00e1ny v den sv\u00e1tku svat\u00e9ho Honor\u00e9, patrona peka\u0159\u016f a cukr\u00e1\u0159\u016f, byly vyti\u0161t\u011bny v n\u00e1kladu t\u00e9m\u011b\u0159 600 000 kus\u016f a ka\u017ed\u00e1 z nich m\u00e1 nezam\u011bnitelnou v\u016fni \u010derstv\u011b upe\u010den\u00e9ho chleba. \u201eBageta, chl\u00e9b na\u0161eho ka\u017edodenn\u00edho \u017eivota, symbol na\u0161\u00ed gastronomie, klenot na\u0161\u00ed kultury,\u201c uvedla spole\u010dnost La Poste na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n

\"McDonalds-eatqual<\/figure>\n\n\n\n

Burgre pro v\u0161echny<\/h3>\n\n\n\n

Pobo\u010dky McDonald\u2019s po cel\u00e9 Indii nyn\u00ed nab\u00edzej\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm mo\u017enost zvolit si bezbari\u00e9rov\u00e9 balen\u00ed hamburger\u016f, kter\u00e9 je navr\u017eeno tak, aby ho mohli snadn\u011bji otev\u0159\u00edt lid\u00e9 s posti\u017een\u00edm kon\u010detin. Hamburgery v tradi\u010dn\u00edm obalu vy\u017eaduj\u00ed k j\u00eddlu ob\u011b ruce, ale vzhledem k tomu, \u017ee v Indii \u017eije v\u00edce ne\u017e 21 milion\u016f lid\u00ed s posti\u017een\u00edm, z nich\u017e v\u00edce ne\u017e \u010dtvrtina trp\u00ed pohybov\u00fdm posti\u017een\u00edm, bylo z\u0159ejm\u00e9, \u017ee je t\u0159eba navrhnout obal, kter\u00fd bude sn\u00e1ze pou\u017eiteln\u00fd pro osoby s omezenou pohyblivost\u00ed horn\u00edch kon\u010detin.<\/p>\n\n\n\n

\u201eTento mal\u00fd krok zlep\u0161uje z\u00e1\u017eitek \u2013 z\u00e1\u017eitek, kter\u00fd v\u011bt\u0161ina z n\u00e1s pova\u017euje za samoz\u0159ejmost,\u201c uvedla Pallavi Chakravarti, kreativn\u00ed \u0159editelka reklamn\u00ed agentury DDB Mudra West. \u201eV\u011bt\u0161inou jsou to pr\u00e1v\u011b ty mal\u00e9 v\u011bci, kter\u00e9 v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k tomu, aby se n\u00e1m v\u0161em vyrovnaly podm\u00ednky.\u201c<\/p>\n\n\n\n

Dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dl\u00e1nky, jako je ten v\u00fd\u0161e uveden\u00fd, si m\u016f\u017eete p\u0159e\u010d\u00edst v nejnov\u011bj\u0161\u00edm vyd\u00e1n\u00ed \u010dasopisu The Page zde!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A\u0165 u\u017e jde o nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed materi\u00e1l\u016f na b\u00e1zi pap\u00edru \u2013 od kartonov\u00fdch stan\u016f a\u017e po francouzsk\u00e9 zn\u00e1mky, kter\u00e9 von\u00ed jako \u010derstv\u00fd chl\u00e9b \u2013, p\u0159in\u00e1\u0161\u00edme v\u00e1m nejnov\u011bj\u0161\u00ed inovace v oblasti tisku, pap\u00edru a obal\u016f. Pro ty, kte\u0159\u00ed se chystaj\u00ed rozjet to naplno Spole\u010dnost DS Smith ve spolupr\u00e1ci s v\u00fdrobcem ekologick\u00fdch stan\u016f […]<\/p>\n","protected":false},"author":1,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nN\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 z\u00e1\u0159\u00ed 2024 - Two Sides<\/title>\n<meta name=\"description\" content=\"Nejnov\u011bj\u0161\u00ed kreativn\u00ed a efektivn\u00ed zp\u016fsoby vyu\u017eit\u00ed tiskovin \u2013 od kartonov\u00fdch stan\u016f a\u017e po zn\u00e1mky, kter\u00e9 von\u00ed jako \u010derstv\u00fd chl\u00e9b \u2013 p\u0159in\u00e1\u0161\u00edme v\u00e1m ty nejnov\u011bj\u0161\u00ed inovace...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/napady-na-clanky-z-rady-fresh-thinking-zari-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1pady na \u010dl\u00e1nky z \u0159ady \u201eFresh Thinking\u201c \u2013 z\u00e1\u0159\u00ed 2024 - 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