{"id":6259,"date":"2025-11-07T10:11:01","date_gmt":"2025-11-07T10:11:01","guid":{"rendered":"https:\/\/twosides.info\/power-of-print-2025-roger-wright-biffa\/"},"modified":"2026-11-03T10:52:34","modified_gmt":"2026-11-03T10:52:34","slug":"power-of-print-2025-roger-wright-biffa","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/power-of-print-2025-roger-wright-biffa\/","title":{"rendered":"Power of Print 2025 \u2013 Roger Wright, Biffa"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Roger Wright \u2013 mana\u017eer pro strategii nakl\u00e1d\u00e1n\u00ed s odpady a obaly, spole\u010dnost Biffa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jak by m\u011bly zna\u010dky a organizace zm\u011bnit sv\u016fj p\u0159\u00edstup k materi\u00e1l\u016fm, kter\u00e9 spot\u0159ebov\u00e1vaj\u00ed? Roger p\u0159edstavil post\u0159ehy spole\u010dnosti Biffa ohledn\u011b nejaktu\u00e1ln\u011bj\u0161\u00edch trend\u016f a trag\u00e9di\u00ed v oblasti obal\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roger m\u00e1 za sebou v\u00edce ne\u017e 25 let praxe v oblasti designu a inovac\u00ed obal\u016f a zast\u00e1val vedouc\u00ed pozice ve spole\u010dnostech Marks &amp; Spencer, Sainsbury\u2019s, DS Smith a v poradensk\u00e9 firm\u011b specializuj\u00edc\u00ed se na maloobchodn\u00ed obaly. V sou\u010dasn\u00e9 dob\u011b vede ve spole\u010dnosti Biffa projekty zam\u011b\u0159en\u00e9 na design obal\u016f s ohledem na recyklovatelnost, strategii materi\u00e1l\u016f a programy op\u011btovn\u00e9ho pou\u017eit\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeho t\u00fdm vyvinul jedine\u010dn\u00fd p\u0159\u00edstup, kter\u00fd podporuje snahy podnik\u016f o v\u011bt\u0161\u00ed udr\u017eitelnost a cirkul\u00e1rn\u00ed ekonomiku t\u00edm, \u017ee p\u0159in\u00e1\u0161\u00ed nov\u00fd pohled na materi\u00e1ly, kter\u00e9 spot\u0159ebov\u00e1vaj\u00ed. Kreativn\u00ed a na spolupr\u00e1ci zalo\u017een\u00fd p\u0159\u00edstup pom\u00e1h\u00e1 spole\u010dnosti Biffa i jej\u00edm z\u00e1kazn\u00edk\u016fm p\u0159epracovat nebo zcela vylou\u010dit obaly, kter\u00e9 nepot\u0159ebuj\u00ed, a zav\u00e1d\u011bt inovativn\u00ed a \u0161k\u00e1lovateln\u00e9 alternativy, kter\u00e9 skute\u010dn\u011b pot\u0159ebuj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poslechn\u011bte si zvukovou nahr\u00e1vku prezentace kliknut\u00edm na tla\u010d\u00edtko \u201eP\u0159ehr\u00e1t\u201c v li\u0161t\u011b n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/twosides.info\/wp-content\/uploads\/2025\/11\/PoP25-Roger_Wright.mp3\"><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-accent-6-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/twosides.info\/wp-content\/uploads\/2025\/11\/PoP25-Roger_Wright-Biffa.pdf\" target=\"_blank\" rel=\"noopener\">St\u00e1hnout prezentaci ve form\u00e1tu PDF<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roger Wright \u2013 mana\u017eer pro strategii nakl\u00e1d\u00e1n\u00ed s odpady a obaly, spole\u010dnost Biffa Jak by m\u011bly zna\u010dky a organizace zm\u011bnit sv\u016fj p\u0159\u00edstup k materi\u00e1l\u016fm, kter\u00e9 spot\u0159ebov\u00e1vaj\u00ed? Roger p\u0159edstavil post\u0159ehy spole\u010dnosti Biffa ohledn\u011b nejaktu\u00e1ln\u011bj\u0161\u00edch trend\u016f a trag\u00e9di\u00ed v oblasti obal\u016f. Roger m\u00e1 za sebou v\u00edce ne\u017e 25 let praxe v oblasti designu a inovac\u00ed obal\u016f a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Power of Print 2025 \u2013 Roger Wright, Biffa - Two Sides Czech<\/title>\n<meta name=\"description\" content=\"Zde si m\u016f\u017eete st\u00e1hnout prezentaci ve form\u00e1tu PDF a poslechnout si zvukov\u00fd z\u00e1znam p\u0159edn\u00e1\u0161ky Rogera Wrighta z konference PoP25.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/power-of-print-2025-roger-wright-biffa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power of Print 2025 \u2013 Roger Wright, Biffa - 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