{"id":6290,"date":"2024-06-28T12:56:09","date_gmt":"2024-06-28T12:56:09","guid":{"rendered":"https:\/\/twosides.info\/two-sides-insight-rozhovor-s-markem-daviesem-z-organizace-whistl\/"},"modified":"2024-06-28T12:56:09","modified_gmt":"2024-06-28T12:56:09","slug":"two-sides-insight-rozhovor-s-markem-daviesem-z-organizace-whistl","status":"publish","type":"post","link":"https:\/\/twosides.info\/cs\/two-sides-insight-rozhovor-s-markem-daviesem-z-organizace-whistl\/","title":{"rendered":"Two Sides Insight \u2013 Rozhovor s Markem Daviesem z organizace WHISTL"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Two Sides Insight Interview With Mark Davies\" src=\"https:\/\/player.vimeo.com\/video\/970596643?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u017divotopis a \u00favod<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl v nejnov\u011bj\u0161\u00edm rozhovoru z cyklu \u201eInsight\u201c rozhovor s Markem Daviesem, v\u00fdkonn\u00fdm \u0159editelem spole\u010dnosti WHISTL (DOORDROP MEDIA) LTD.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eR\u00e1d bych v\u00e1m p\u0159edstavil na\u0161eho hosta, Marka Daviese, gener\u00e1ln\u00edho \u0159editele spole\u010dnosti WHISTL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark m\u00e1 na starosti zaji\u0161t\u011bn\u00ed r\u016fstu divize rozn\u00e1\u0161ky let\u00e1k\u016f ve spole\u010dnosti Whistl. Ne\u017e se stal gener\u00e1ln\u00edm \u0159editelem, zast\u00e1val Mark ve spole\u010dnosti, do kter\u00e9 nastoupil v roce 2003, n\u011bkolik kl\u00ed\u010dov\u00fdch pozic v oblasti prodeje. V n\u00e1vaznosti na akvizici v roce 2021 je Mark rovn\u011b\u017e \u010dlenem p\u0159edstavenstva agentury Relish, kter\u00e1 se specializuje na rozd\u00e1v\u00e1n\u00ed vzork\u016f prost\u0159ednictv\u00edm bal\u00ed\u010dk\u016f zas\u00edlan\u00fdch prost\u0159ednictv\u00edm e-shop\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e za\u010dal pracovat ve spole\u010dnosti Whistl, str\u00e1vil Mark 10 let cestov\u00e1n\u00edm po sv\u011bt\u011b v odv\u011btv\u00ed cestovn\u00edho ruchu a voln\u00e9ho \u010dasu a \u017eil a pracoval v Santa Barba\u0159e, Bostonu, Amsterdamu a Barcelon\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark je p\u0159edsedou asociace ELMA (European Letterbox Marketing Association), zased\u00e1 v rad\u011b DMA Print Council a ve spr\u00e1vn\u00ed rad\u011b JICMail a pravideln\u011b p\u0159edn\u00e1\u0161\u00ed na t\u00e9ma odv\u011btv\u00ed rozn\u00e1\u0161ky let\u00e1k\u016f do schr\u00e1nek jak ve Velk\u00e9 Brit\u00e1nii, tak v cel\u00e9 Evrop\u011b.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Polo\u017een\u00e9 ot\u00e1zky:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mohl byste n\u00e1m pros\u00edm \u0159\u00edct n\u011bco v\u00edce o spole\u010dnosti Whistl a o v\u00fdznamu ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed pro ka\u017edodenn\u00ed doru\u010dov\u00e1n\u00ed let\u00e1k\u016f milion\u016fm lid\u00ed po cel\u00e9 Evrop\u011b (v p\u0159\u00edslu\u0161n\u00e9m \u00fazem\u00ed)?<\/li>\n\n\n\n<li>Co pova\u017eujete v sou\u010dasn\u00e9 dob\u011b za nejv\u011bt\u0161\u00ed v\u00fdzvy a jak vid\u00edte budoucnost?<\/li>\n\n\n\n<li>Pro\u010d se marketingov\u00ed odborn\u00edci najednou op\u011bt zaj\u00edmaj\u00ed o ti\u0161t\u011bn\u00e1 m\u00e9dia, kdy\u017e jsme v posledn\u00edch letech byli sv\u011bdky rostouc\u00edho trendu v oblasti reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/li>\n\n\n\n<li>Co se d\u011bje s cookies a pro\u010d bychom z toho m\u011bli m\u00edt stejnou radost i obavy?<\/li>\n\n\n\n<li>Jakou radu byste dal zna\u010dk\u00e1m, kter\u00e9 se sna\u017e\u00ed optimalizovat sv\u00e9 marketingov\u00e9 v\u00fddaje a maximalizovat n\u00e1vratnost investic?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u017divotopis a \u00favod Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl v nejnov\u011bj\u0161\u00edm rozhovoru z cyklu \u201eInsight\u201c rozhovor s Markem Daviesem, v\u00fdkonn\u00fdm \u0159editelem spole\u010dnosti WHISTL (DOORDROP MEDIA) LTD. \u201eR\u00e1d bych v\u00e1m p\u0159edstavil na\u0161eho hosta, Marka Daviese, gener\u00e1ln\u00edho \u0159editele spole\u010dnosti WHISTL. Mark m\u00e1 na starosti zaji\u0161t\u011bn\u00ed r\u016fstu divize rozn\u00e1\u0161ky let\u00e1k\u016f ve spole\u010dnosti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Sides Insight \u2013 Rozhovor s Markem Daviesem z organizace WHISTL - Two Sides<\/title>\n<meta name=\"description\" content=\"Ian Bates, \u0159editel pro marketing a partnerstv\u00ed ve spole\u010dnosti Two Sides, vedl rozhovor s Markem Daviesem, gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti WHISTL (DOORDROP MEDIA) LTD\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/cs\/two-sides-insight-rozhovor-s-markem-daviesem-z-organizace-whistl\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Sides Insight \u2013 Rozhovor s Markem Daviesem z organizace WHISTL - 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