{"id":5843,"date":"2025-10-21T07:49:04","date_gmt":"2025-10-21T07:49:04","guid":{"rendered":"https:\/\/twosides.info\/tradeprint-explica-por-que-apoya-a-two-sides\/"},"modified":"2025-10-21T07:49:04","modified_gmt":"2025-10-21T07:49:04","slug":"tradeprint-explica-por-que-apoya-a-two-sides","status":"publish","type":"post","link":"https:\/\/twosides.info\/es\/tradeprint-explica-por-que-apoya-a-two-sides\/","title":{"rendered":"Tradeprint explica por qu\u00e9 apoya a Two Sides"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u00ab<em>Two Sides es una voz que defiende el papel\u00bb.<\/em> Anthony Rowell, director de ventas y \u00e9xito de los clientes de Tradeprint, explica por qu\u00e9 la empresa apoya a Two Sides.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfCu\u00e1les son tus motivos para apoyar a Two Sides?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abSiempre he cre\u00eddo firmemente en Two Sides y he colaborado con la organizaci\u00f3n desde mis inicios en la primera empresa en la que trabaj\u00e9, Polar Print. Me encanta que Two Sides sea una voz en defensa del papel y que plant\u00e9 cara a las empresas que practican el Lavado verde en sus comunicaciones. Necesitamos una organizaci\u00f3n que est\u00e9 dispuesta a exigir responsabilidades a las empresas cuando se trate de afirmaciones falsas sobre sostenibilidad\u00bb.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 importancia tiene la sostenibilidad para Tradeprint?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNo podr\u00edamos estar m\u00e1s comprometidos con la sostenibilidad. Presido el Foro Medioambiental de la BPIF, as\u00ed como el Comit\u00e9 de Normas y Buenas Pr\u00e1cticas de la IPIA, que tiene la sostenibilidad entre sus competencias. Me encuentro con Jonathan Tame [director general de Two Sides] en estos foros, y es estupendo ver que Two Sides est\u00e1 representada all\u00ed\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>En Tradeprint, predamos con el ejemplo. Nos implicamos y tenemos la ambici\u00f3n de impulsar tanto la empresa como el sector de una forma m\u00e1s positiva. As\u00ed que, si un cliente o incluso un competidor se acercara a m\u00ed y me preguntara qu\u00e9 estamos haciendo en materia de sostenibilidad y si podr\u00edamos ayudarles, estar\u00eda encantado de sentarme a hablarles de nuestras iniciativas y de por qu\u00e9 las llevamos a cabo\u00bb.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfCu\u00e1les son vuestras \u00e1reas de crecimiento actuales en el sector de la impresi\u00f3n?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNos va muy bien en el \u00e1mbito de la impresi\u00f3n tradicional, como folletos y cat\u00e1logos. Ese sector sigue siendo muy s\u00f3lido. Los formatos peque\u00f1os, como los prospectos, los folletos publicitarios y las tarjetas de visita, suponen un mayor reto, y las tiradas est\u00e1n disminuyendo debido a la reducci\u00f3n del volumen y a una mayor segmentaci\u00f3n. El contenido y la personalizaci\u00f3n cobran cada vez m\u00e1s importancia\u00bb.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo ha ayudado Two Sides a Tradeprint a alcanzar sus objetivos de sostenibilidad?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abContamos con un gran apoyo por parte de Jonathan y su equipo cuando organizamos una jornada de puertas abiertas virtual. Jonathan fue uno de los ponentes principales y tambi\u00e9n nos ayud\u00f3 con la formaci\u00f3n cuando incorporamos a un gran n\u00famero de nuevos empleados. Adem\u00e1s, hemos organizado llamadas en las que nos ha explicado la funci\u00f3n de Two Sides y ha hablado en t\u00e9rminos generales sobre la sostenibilidad. Two Sides es una organizaci\u00f3n fant\u00e1stica y no podr\u00eda estar m\u00e1s contento de que su nombre aparezca en nuestra p\u00e1gina web\u00bb.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 opinas personalmente sobre el cambio clim\u00e1tico?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abQuiero ver m\u00e1s medidas directas para frenar el cambio clim\u00e1tico. Ya es demasiado tarde para revertirlo, pero me apasiona mucho, al menos, detenerlo. Creo que hemos tomado algunas decisiones absurdas, tanto a nivel gubernamental como a nivel humano, y deber\u00edamos empezar a tomar mejores decisiones para ayudar a frenar el cambio clim\u00e1tico. Solo puedo aportar mi granito de arena, pero si ese granito de arena significa ayudar a los dem\u00e1s y a la industria, lo har\u00e9 con mucho gusto\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener m\u00e1s informaci\u00f3n sobre Tradeprint, visita <a href=\"https:\/\/www.tradeprint.co.uk\" target=\"_blank\" rel=\"noopener\">tradeprint.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abTwo Sides es una voz que defiende el papel\u00bb. Anthony Rowell, director de ventas y \u00e9xito de los clientes de Tradeprint, explica por qu\u00e9 la empresa apoya a Two Sides. \u00bfCu\u00e1les son tus motivos para apoyar a Two Sides? \u00abSiempre he cre\u00eddo firmemente en Two Sides y he colaborado con la organizaci\u00f3n desde mis inicios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradeprint explica por qu\u00e9 apoya a Two Sides - Two Sides<\/title>\n<meta name=\"description\" content=\"\u00abTwo Sides es una voz que defiende el papel\u00bb. 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