{"id":7563,"date":"2026-09-03T07:30:33","date_gmt":"2026-09-03T07:30:33","guid":{"rendered":"https:\/\/twosides.info\/trend-tracker-2025-2\/"},"modified":"2026-11-04T09:49:27","modified_gmt":"2026-11-04T09:49:27","slug":"trend-tracker-2025-2","status":"publish","type":"page","link":"https:\/\/twosides.info\/fi\/trend-tracker-2025-2\/","title":{"rendered":"Trend Tracker 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull twosides_inner-banner has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-cover alignfull\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"629\" class=\"wp-block-cover__image-background wp-image-11174 size-large\" alt=\"\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-1024x629.jpeg\" style=\"object-position:58% 51%\" data-object-fit=\"cover\" data-object-position=\"58% 51%\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-1024x629.jpeg 1024w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-300x184.jpeg 300w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-767x471.jpeg 767w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-1536x944.jpeg 1536w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/AdobeStock_494005327-2048x1258.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:600\">Trend Tracker 2025<\/h1>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2bb9b651 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Two Sides Trend Tracker -kysely kertoo kuluttajien suhtautumisesta painotuotteisiin, paperiin, Paperipohjaiset pakkaukset -tuotteisiin ja pehmopaperituotteisiin sek\u00e4 tuo esiin paino- ja paperiteollisuuden haasteita ja mahdollisuuksia.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Two Sidesin tilaaman ja riippumattoman tutkimusyhti\u00f6 Tolunan toteuttaman tutkimuksen tiedot ker\u00e4ttiin verkossa tammikuussa 2025. Joka toinen vuosi toteutettava kysely on nyt nelj\u00e4s laatuaan, ja se kartoittaa muuttuvia n\u00e4kemyksi\u00e4 monenlaisista ymp\u00e4rist\u00f6\u00f6n ja viestint\u00e4\u00e4n liittyvist\u00e4 aiheista. Vuoden 2025 tutkimus sis\u00e4lt\u00e4\u00e4 kansallisesti edustavia n\u00e4kemyksi\u00e4 12 400 kuluttajalta Euroopassa, mukaan lukien It\u00e4valta, Belgia, Tanska, Suomi, Ranska, Saksa, Italia, Norja, Ruotsi ja Yhdistynyt kuningaskunta, sek\u00e4 Argentiinassa, Australiassa, Brasiliassa, Kanadassa, Uudessa-Seelannissa, Etel\u00e4-Afrikassa ja Yhdysvalloissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Trend Tracker -kysely on t\u00e4rke\u00e4 ty\u00f6kalu, jonka avulla voidaan ymm\u00e4rt\u00e4\u00e4 kuluttajien n\u00e4kemysten muuttumista monenlaisissa painotuotteisiin, paperiin, pakkauksiin ja pehmopaperituotteisiin liittyviss\u00e4 aiheissa. Toisin kuin aiemmissa kyselyiss\u00e4, joissa COVID-19-pandemia aiheutti suuria vaihteluita mielipiteiss\u00e4, t\u00e4m\u00e4n vuoden tulokset osoittavat Euroopassa tasaisempia ja yhdenmukaisempia n\u00e4kemyksi\u00e4. On rohkaisevaa, ett\u00e4 yleinen ymm\u00e4rrys on hieman parantunut, mutta kysely tuo esiin my\u00f6s sitkeit\u00e4 v\u00e4\u00e4rink\u00e4sityksi\u00e4, joihin alan on edelleen puututtava.<\/em>\u201d \u2013 Jonathan Tame, toimitusjohtaja, Two Sides.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vuoden 2025 kyselyn painopistealueet:<\/h4>\n\n\n\n<ul style=\"margin-bottom:var(--wp--preset--spacing--40)\" class=\"wp-block-list list-check-circle\">\n<li style=\"margin-top:0;margin-bottom:0\">Paperin, painotuotteiden ja kuitupohjaisten tuotteiden ymp\u00e4rist\u00f6vaikutuksiin liittyv\u00e4t n\u00e4kemykset<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0\">Painetun tai digitaalisen viestinn\u00e4n suosiminen<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0\">Pakkauksiin ja kest\u00e4viin vaihtoehtoihin liittyv\u00e4t asenteet<\/li>\n\n\n\n<li style=\"margin-top:0;margin-bottom:0\">Kuluttajien n\u00e4kemykset pehmopaperituotteiden k\u00e4yt\u00f6st\u00e4 ja valmistuksesta<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71693221 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-European-Trend-Tracker-Summary-4pg-English.pdf\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-EUTT-Summary-4pg-ft-img-web-e1748359916191-1536x865-1-1024x577.jpg\" alt=\"\" class=\"wp-image-2131\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-EUTT-Summary-4pg-ft-img-web-e1748359916191-1536x865-1-1024x577.jpg 1024w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-EUTT-Summary-4pg-ft-img-web-e1748359916191-1536x865-1-300x169.jpg 300w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-EUTT-Summary-4pg-ft-img-web-e1748359916191-1536x865-1-767x432.jpg 767w, https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/2025-EUTT-Summary-4pg-ft-img-web-e1748359916191-1536x865-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-522cfa0a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Tiivistelm\u00e4 on\u00a0ILMAINEN\u00a0ladattavaksi!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nelj\u00e4 sivua k\u00e4sitt\u00e4v\u00e4 tiivistelm\u00e4, joka sis\u00e4lt\u00e4\u00e4 joitakin vuoden 2025 eurooppalaisen Trend Tracker -kyselyn keskeisi\u00e4 tuloksia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Executive-raportin t\u00e4ysi versio sek\u00e4 maittain, ik\u00e4ryhmitt\u00e4in ja sukupuolen mukaan eritellyt yksityiskohtaiset PowerPoint-esitykset ja markkinointimateriaalit ovat Two Sidesin j\u00e4senille maksuttomia. Muut kuin j\u00e4senet voivat ostaa ne hintaan 849 \u20ac.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-522cfa0a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-50e66e21 wp-block-column-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d7d6dec8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-35f06ea7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-6-background-color has-background wp-element-button\" href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/2025-European-Trend-Tracker-Summary-4pg-English.pdf\" target=\"_blank\" rel=\"noopener\">Englanninkielinen 4 sivun tiivistelm\u00e4<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-6-background-color has-background wp-element-button\" href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/2025-European-Trend-Tracker-Summary-4pg-French.pdf\" target=\"_blank\" rel=\"noopener\">Ranskankielinen 4 sivun tiivistelm\u00e4<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-6-background-color has-background wp-element-button\" href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/2025-European-Trend-Tracker-Summary-4pg-German.pdf\" target=\"_blank\" rel=\"noopener\">Saksankielinen 4 sivun tiivistelm\u00e4<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-6-background-color has-background wp-element-button\" href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/10\/2025-European-Trend-Tracker-Summary-4pg-Italian.pdf\" target=\"_blank\" rel=\"noopener\">Italiankielinen 4 sivun tiivistelm\u00e4<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-522cfa0a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Pyyd\u00e4 16-sivuinen Executive-raportin t\u00e4ysi versio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jos haluat pyyt\u00e4\u00e4 Executive-raportin t\u00e4yden version, PowerPoint-esitykset ja markkinointimateriaalit tai tutustua j\u00e4senyysmahdollisuuksiin, t\u00e4yt\u00e4 alla oleva lomake.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-aaf59764 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSe6FDtfl4Za_OYK7kYvXEN6TXO7KWIUj99DqtMc5x8fnBm31Q\/viewform?usp=sharing&amp;ouid=103269121507929773956embedded=true\" width=\"100%\" height=\"1600\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Loading\u2026<\/iframe>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7c5748ec wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-accent-6-color has-text-color has-link-color wp-elements-1\" style=\"font-style:normal;font-weight:600\">Pysy ajan tasalla kest\u00e4v\u00e4n kehityksen aiheista.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5c05e5b2 wp-block-columns-is-layout-flex\" style=\"padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">Saat uusimmat tutkimukset, alan p\u00e4ivitykset ja uutiset suoraan s\u00e4hk\u00f6postiisi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8737-o1\" lang=\"fi\" dir=\"ltr\" data-wpcf7-id=\"8737\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fi\/wp-json\/wp\/v2\/pages\/7563#wpcf7-f8737-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Yhteydenottolomake\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8737\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fi\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8737-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"stay__informed_sustainable-insights\"><div class=\"newsletter-row\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"S\u00e4hk\u00f6postiosoite\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Tilaa\" \/>\n<\/div><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Two Sides Trend Tracker -kysely kertoo kuluttajien suhtautumisesta painotuotteisiin, paperiin, Paperipohjaiset pakkaukset -tuotteisiin ja pehmopaperituotteisiin sek\u00e4 tuo esiin paino- ja paperiteollisuuden haasteita ja mahdollisuuksia. Two Sidesin tilaaman ja riippumattoman tutkimusyhti\u00f6 Tolunan toteuttaman tutkimuksen tiedot ker\u00e4ttiin verkossa tammikuussa 2025. Joka toinen vuosi toteutettava kysely on nyt nelj\u00e4s laatuaan, ja se kartoittaa muuttuvia n\u00e4kemyksi\u00e4 monenlaisista ymp\u00e4rist\u00f6\u00f6n ja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"page_category":[],"class_list":["post-7563","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trend Tracker 2025 - Two Sides Finnish<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/fi\/trend-tracker-2025-2\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend Tracker 2025 - Two Sides Finnish\" \/>\n<meta property=\"og:description\" content=\"Two Sides Trend Tracker -kysely kertoo kuluttajien suhtautumisesta painotuotteisiin, paperiin, Paperipohjaiset pakkaukset -tuotteisiin ja pehmopaperituotteisiin sek\u00e4 tuo esiin paino- ja paperiteollisuuden haasteita ja mahdollisuuksia. 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Two Sidesin tilaaman ja riippumattoman tutkimusyhti\u00f6 Tolunan toteuttaman tutkimuksen tiedot ker\u00e4ttiin verkossa tammikuussa 2025. 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