{"id":10639,"date":"2026-09-11T12:10:00","date_gmt":"2026-09-11T12:10:00","guid":{"rendered":"https:\/\/twosides.info\/jicmail-resultater-for-andre-kvartal-2026\/"},"modified":"2026-09-11T12:10:00","modified_gmt":"2026-09-11T12:10:00","slug":"jicmail-resultater-for-andre-kvartal-2026","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/jicmail-resultater-for-andre-kvartal-2026\/","title":{"rendered":"JICMAIL-resultater for andre kvartal 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Politiske partier og supermarkeder gir et l\u00f8ft til postens engasjement og effektivitet i andre kvartal 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.jicmail.org.uk\/\" target=\"_blank\" rel=\"noopener\"><em>JICMAIL<\/em><\/a><em>, bransjens felles valuta for post, rapporterer at det sv\u00e6rt betydningsfulle lokalvalget i mai ga et betydelig l\u00f8ft i postmengden i andre kvartal 2026, samtidig som sentrale kommersielle sektorer fortsatte \u00e5 vise hvordan postkanalen var avgj\u00f8rende for \u00e5 drive b\u00e5de aktivitet i butikk og p\u00e5 nett.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I andre kvartal 2026 \u00f8kte mengden Direct Mail fra politiske partier i JICMAILs panel med 1 100 britiske husholdninger seks ganger sammenlignet med \u00e5ret f\u00f8r, mens mengden Door Drop \u00f8kte tre ganger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reform stod for over en fjerdedel av volumet fra de ti st\u00f8rste partiene som ble m\u00e5lt i lokalvalget, og oppn\u00e5dde en uforholdsmessig stor andel av oppmerksomheten. Mens Reform stod for 27 % av det politiske volumet i JICMAIL-panelet, stod partiet for 29 % av all tid brukt p\u00e5 utsendelsene fra de ti st\u00f8rste partiene. Denne effektiviteten ble til slutt omsatt i et sterkt resultat i lokalvalget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historien om posten i andre kvartal handlet imidlertid ikke bare om lokalvalget. Supermarkeder viste s\u00e6rlig sterk tillit til postkanalen, og volumene av b\u00e5de Direct Mail og Door Drop i panelet \u00f8kte tilsvarende. N\u00e5r andelen post som f\u00f8rte til et kj\u00f8p, \u00f8kte fra 5 % til 6 % sammenlignet med \u00e5ret f\u00f8r, er det tydelig hvorfor kanalen er s\u00e5 integrert i markedsf\u00f8ringsplanene til noen av Storbritannias st\u00f8rste annons\u00f8rer og drivkreftene i den britiske \u00f8konomien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selv om den langsiktige trenden for postens effektivitet har v\u00e6rt \u00e5 \u00f8ke den digitale effektiviteten for merkevarer, f\u00f8rte andre kvartal faktisk til \u00f8kt kundetrafikk til fysiske butikker. Andelen postdrevne kj\u00f8p som ble gjennomf\u00f8rt i butikk, \u00f8kte til 41 % fra 34 % \u00e5ret f\u00f8r, og Supermarkeder spilte igjen en viktig rolle her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noe av postens appell som en Super Touchpoint-kanal for fysiske detaljhandelsakt\u00f8rer er de robuste mulighetene for geografisk m\u00e5lretting \u2013 som bidrar til \u00e5 drive kundetrafikk i bestemte nedslagsomr\u00e5der, levere lokal tjenesteinformasjon og tilpasse tilbud etter geografi. Etter lanseringen av sitt eget verkt\u00f8y for geografisk planlegging i andre kvartal har JICMAIL denne uken integrert planleggingsdata for post p\u00e5 postnummersektorniv\u00e5 med <a href=\"https:\/\/www.jicmail.org.uk\/industry-partners\/adwanted-brings-direct-mail-and-door-drops-into-mainstream-media-planning-for-the-first-time\/\" target=\"_blank\" rel=\"noopener\">Adwanted UKs Geo-Targeting App<\/a>. Brukere av dette viktige planleggingsverkt\u00f8yet kan n\u00e5 se m\u00e5ltall for postens engasjement og effektivitet p\u00e5 et sv\u00e6rt detaljert lokalt niv\u00e5, sammen med planleggingsm\u00e5ltall for utend\u00f8rsreklame, lyd, publisering og lokale nettsteder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I tillegg til postens rolle i \u00e5 drive fysisk forbrukeraktivitet fortsetter kanalen ogs\u00e5 \u00e5 hjelpe forbrukere med \u00e5 oppdage merkevarer digitalt. 9,5 % av all post f\u00f8rte til et bes\u00f8k p\u00e5 et nettsted i andre kvartal, og en rekke ulike typer postinnhold ble brukt til \u00e5 skape digitalt engasjement. QR-koder har vist seg \u00e5 v\u00e6re en universell drivkraft for nettstedbes\u00f8k p\u00e5 tvers av Direct Mail, Door Drop og Business Mail. En Door Drop med en QR-kode har 87 % st\u00f8rre sannsynlighet enn en gjennomsnittlig postsending for \u00e5 f\u00f8re til et nettstedbes\u00f8k, mens en Direct Mail-sending med en QR-kode har 60 % st\u00f8rre sannsynlighet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ian Gibbs, Director of Data Leadership and Learning i JICMAIL, sa:<br><em>\u00abSelv om de periodiske l\u00f8ftene i postaktiviteten fra den politiske sektoren er velkomne, er det virkelig oppmuntrende \u00e5 se at Supermarkeder \u2013 en av de st\u00f8rste sektorene og drivkreftene for \u00f8konomisk vekst i Storbritannia \u2013 viser sterk tillit til kanalen. De bel\u00f8nnes med h\u00f8yt engasjement og stor oppmerksomhet rundt posten, som de effektivt omsetter til b\u00e5de kundetrafikk i butikk og nesten rekordh\u00f8ye niv\u00e5er av digital trafikk.\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Cross, Engagement Director i JICMAIL, sa:<br><em>\u00abDe nyeste dataene v\u00e5re tyder p\u00e5 at n\u00e5r alle detaljhandelsakt\u00f8rer gj\u00f8r seg klare for \u00e5rets viktigste handelskvartal, vil det \u00e5 utnytte post til \u00e5 skape tidsriktige kundeopplevelser hjemme, i butikk eller digitalt \u2013 med personlig eller lokalt innhold st\u00f8ttet av smart bruk av QR-koder \u2013 gi et konkurransefortrinn denne sesongen.\u00bb\u00a0 \u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hele rapporten og tilh\u00f8rende diagrammer finnes p\u00e5 <a href=\"https:\/\/www.jicmail.org.uk\/insights\/quarterly-releases\/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness\/\" target=\"_blank\" rel=\"noopener\">JICMAIL-nettstedet<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disse resultatene, sammen med en demonstrasjon av JICMAIL Discovery, ble <a href=\"https:\/\/www.jicmail.org.uk\/event\/q2-2026-results-create-a-gold-standard-mail-pitch-fast\/\" target=\"_blank\" rel=\"noopener\">presentert i JICMAIL-webinaret for andre kvartal 2026<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Politiske partier og supermarkeder gir et l\u00f8ft til postens engasjement og effektivitet i andre kvartal 2026 JICMAIL, bransjens felles valuta for post, rapporterer at det sv\u00e6rt betydningsfulle lokalvalget i mai ga et betydelig l\u00f8ft i postmengden i andre kvartal 2026, samtidig som sentrale kommersielle sektorer fortsatte \u00e5 vise hvordan postkanalen var avgj\u00f8rende for \u00e5 drive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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