{"id":8309,"date":"2023-09-11T08:49:03","date_gmt":"2023-09-11T08:49:03","guid":{"rendered":"https:\/\/twosides.info\/boden-innser-at-det-var-en-feil-a-kutte-ut-den-trykte-katalogen\/"},"modified":"2023-09-11T08:49:03","modified_gmt":"2023-09-11T08:49:03","slug":"boden-innser-at-det-var-en-feil-a-kutte-ut-den-trykte-katalogen","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/boden-innser-at-det-var-en-feil-a-kutte-ut-den-trykte-katalogen\/","title":{"rendered":"Boden innser at det var en feil \u00e5 kutte ut den trykte katalogen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Den britiske klesforhandleren Boden har erkjent at det var en skjebnesvanger feil \u00e5 kutte ned p\u00e5 den sv\u00e6rt popul\u00e6re katalogen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bodens sjef har lovet \u00e5 fornye virksomheten etter \u00e5 ha innr\u00f8mmet en \u00abkatalog av feil\u00bb som f\u00f8rte til at klesforhandleren gikk med et betydelig underskudd. Omleggingen, som vil sammenfalle med den kommende kolleksjonen for h\u00f8st\/vinter 23, inneb\u00e6rer at klesforhandleren gjenoppliver sin ber\u00f8mte katalog og avvikler den problemrammede herreavdelingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dette kommer etter at moteforhandleren gikk med et tap p\u00e5 4,4 millioner pund i fjor, sammenlignet med et overskudd p\u00e5 22 millioner pund i 2021. Salget falt med 2 prosent til 350 millioner pund i perioden, og antallet kunder gikk ogs\u00e5 ned med 5 prosent til 1,8 millioner. Johnnie Boden fortalte <a href=\"https:\/\/www.thetimes.co.uk\/article\/boden-in-the-pink-as-fashion-brand-looks-to-build-on-us-breakthrough-0dw6mb0xc\" target=\"_blank\" rel=\"noopener\">The Times<\/a>: \u00abVi glemte hvem vi var. Vi endret produktutvalget for mye. Vi satset litt for mye p\u00e5 yngre kunder og gjorde mange kunder misforn\u00f8yde.\u00bb Han innr\u00f8mmet at det ogs\u00e5 hadde v\u00e6rt en fatal feil \u00e5 redusere distribusjonen av forhandlerens h\u00f8yt elskede katalog: \u00abVi visste at vi m\u00e5tte redusere distribusjonen fordi digitalt var fremtiden, men vi reduserte den for mye.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boden sa at han var \u00abganske sikker\u00bb p\u00e5 at klesforhandleren vil komme p\u00e5 fote igjen: \u00abSlikt skjer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les hele artikkelen p\u00e5 <a href=\"https:\/\/www.thetimes.co.uk\/article\/boden-in-the-pink-as-fashion-brand-looks-to-build-on-us-breakthrough-0dw6mb0xc\" target=\"_blank\" rel=\"noopener\">The Times-nettstedet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den britiske klesforhandleren Boden har erkjent at det var en skjebnesvanger feil \u00e5 kutte ned p\u00e5 den sv\u00e6rt popul\u00e6re katalogen. Bodens sjef har lovet \u00e5 fornye virksomheten etter \u00e5 ha innr\u00f8mmet en \u00abkatalog av feil\u00bb som f\u00f8rte til at klesforhandleren gikk med et betydelig underskudd. Omleggingen, som vil sammenfalle med den kommende kolleksjonen for h\u00f8st\/vinter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boden innser at det var en feil \u00e5 kutte ut den trykte katalogen - Two Sides<\/title>\n<meta name=\"description\" content=\"Den britiske klesforhandleren Boden har erkjent at det var en fatal feil \u00e5 kutte ned p\u00e5 Bodens sv\u00e6rt popul\u00e6re katalog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/boden-innser-at-det-var-en-feil-a-kutte-ut-den-trykte-katalogen\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boden innser at det var en feil \u00e5 kutte ut den trykte katalogen - 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