{"id":8326,"date":"2024-04-23T15:37:51","date_gmt":"2024-04-23T15:37:51","guid":{"rendered":"https:\/\/twosides.info\/direktepost-blir-stadig-sterkere\/"},"modified":"2024-04-23T15:37:51","modified_gmt":"2024-04-23T15:37:51","slug":"direktepost-blir-stadig-sterkere","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/","title":{"rendered":"Direktepost blir stadig sterkere"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En rekke nye unders\u00f8kelser viser at direktepost ikke bare har blitt mer effektivt, men at folk ogs\u00e5 foretrekker det.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etter hvert som Storbritannia venner seg til lengre dager og varmere temperaturer, viser markedsf\u00f8ringsbransjen sterke tegn til bedring, og mange selskaper \u00f8ker markedsf\u00f8ringsbudsjettet. Den nyeste utgaven av den sv\u00e6rt innflytelsesrike IPA Bellwether Report har nettopp avdekket at bransjen opplever en vekstperiode som g\u00e5r tilbake til andre kvartal 2021. Dette er nok et tegn p\u00e5 at Storbritannia er p\u00e5 vei ut av resesjonen og inflasjonspresset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selv om dette er gode nyheter for markedsf\u00f8ringssektoren generelt, er det spesielt gode nyheter for direktepost, ettersom rapporten beskriver kanalens vekst sammenlignet med andre kommunikasjonsplattformer. Mens omr\u00e5der som TV (-0,7 %), utend\u00f8rsreklame (-10,8 %) og lyd (-4,5 %) gikk tilbake, \u00f8kte direktepost med 7 %. Dette ble bare overg\u00e5tt av arrangementer (23,1 %), noe som viser at selskapene har stor interesse for personlig engasjement med kundene.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-postens tilbakegang<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De positive nyhetene for direktepost i IPA Bellwether Report gjenspeiles i rapporten State of Prospecting 2024 fra salgsteknologiselskapet Sopro. Rapporten gir ytterligere bevis p\u00e5 at forbrukerne i \u00f8kende grad foretrekker trykt markedsf\u00f8ring fremfor kampanjer som kun bruker e-post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapporten er basert p\u00e5 analyser av data fra mer enn 75,2 millioner e-poster og intervjuer med over 350 salgs- og markedsf\u00f8rings\u00adeksperter. Den viste at selv om suksessraten for aktiviteter som kun brukte e-post, falt med 22 % i 2023, \u00f8nsker nesten \u00e9n av fem (18 %) forbrukere \u00e5 bli kontaktet per post \u2013 mer enn dobbelt s\u00e5 mange som \u00e5ret f\u00f8r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enda flere, tre av fire unders\u00f8kte selskaper, mener at markedsf\u00f8ringsresultatene blir bedre n\u00e5r e-post kombineres med andre utg\u00e5ende markedsf\u00f8ringskanaler, mens 68 % er enige i at opps\u00f8kende salg via e-post ogs\u00e5 kompletterer inng\u00e5ende markedsf\u00f8ringskanaler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direktepost virker!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Disse funnene bygger videre p\u00e5 den nyeste Jicmail-rapporten, som viste at 8,4 % av postsendingene utl\u00f8ste et bes\u00f8k p\u00e5 et nettsted i fjerde kvartal 2023, mens 4,8 % f\u00f8rte til et oppslag av en konto og 3,3 % til et nettkj\u00f8p. Dette tilsvarer en sunn konverteringsrate p\u00e5 40 % fra nettstedbes\u00f8k til kj\u00f8p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disse tallene vil f\u00e5 enhver markedsdirekt\u00f8r til \u00e5 spisse \u00f8rene. I en tid der kundene blir stadig vanskeligere \u00e5 spore p\u00e5 nettet, og folk opplever \u00f8kende digital utmattelse, er det verdifullt \u00e5 vite at et stykke direktepost g\u00e5r rett hjem til mottakeren og formidler merkevarebudskapet ditt til menneskene du \u00f8nsker \u00e5 n\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det er tydelig at selv om e-postkampanjer kan tilby stor rekkevidde, er de faktiske resultatene minimale sammenlignet med direktepost. Jicmail-rapporten viste ogs\u00e5 at post spiller en viktig rolle i \u00e5 drive salg i fysiske butikker, ettersom 2,3 % av postsendingene f\u00f8rte til et kj\u00f8p i butikk i fjerde kvartal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abUtfordringene den britiske handelen i fysiske butikker m\u00f8tte i fjerde kvartal, er godt dokumentert\u00bb, sa Ian Gibbs, direkt\u00f8r for data, ledelse og l\u00e6ring i Jicmail. \u00abFor annons\u00f8rene som investerte budsjett i post, leverte kanalen imidlertid sitt, ved \u00e5 drive b\u00e5de kj\u00f8p i butikk og p\u00e5 nettet i en tid da det blir stadig vanskeligere \u00e5 utl\u00f8se umiddelbare responser gjennom resultatbasert markedsf\u00f8ring.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last ned hele Jicmail Q4 2023-rapporten p\u00e5 <a href=\"https:\/\/bit.ly\/Jicmail-Q4-2023\" target=\"_blank\" rel=\"noopener\">bit.ly\/Jicmail-Q4-2023<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En rekke nye unders\u00f8kelser viser at direktepost ikke bare har blitt mer effektivt, men at folk ogs\u00e5 foretrekker det. Etter hvert som Storbritannia venner seg til lengre dager og varmere temperaturer, viser markedsf\u00f8ringsbransjen sterke tegn til bedring, og mange selskaper \u00f8ker markedsf\u00f8ringsbudsjettet. Den nyeste utgaven av den sv\u00e6rt innflytelsesrike IPA Bellwether Report har nettopp avdekket [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direktepost blir stadig sterkere - Two Sides<\/title>\n<meta name=\"description\" content=\"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direktepost blir stadig sterkere - Two Sides\" \/>\n<meta property=\"og:description\" content=\"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T15:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"Direktepost blir stadig sterkere\",\"datePublished\":\"2024-04-23T15:37:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Direct-Mail-Goes-From-Strength-To-Strength.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/\",\"name\":\"Direktepost blir stadig sterkere - Two Sides\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Direct-Mail-Goes-From-Strength-To-Strength.jpg\",\"datePublished\":\"2024-04-23T15:37:51+00:00\",\"description\":\"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Direct-Mail-Goes-From-Strength-To-Strength.jpg\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Direct-Mail-Goes-From-Strength-To-Strength.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/direktepost-blir-stadig-sterkere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twosides.info\\\/no\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direktepost blir stadig sterkere\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#website\",\"url\":\"https:\\\/\\\/twosides.info\\\/no\\\/\",\"name\":\"Two Sides\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/twosides.info\\\/no\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#organization\",\"name\":\"Two Sides\",\"url\":\"https:\\\/\\\/twosides.info\\\/no\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"width\":93,\"height\":121,\"caption\":\"Two Sides\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/twosides.info\\\/\"],\"url\":\"https:\\\/\\\/twosides.info\\\/no\\\/author\\\/twosides_dmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direktepost blir stadig sterkere - Two Sides","description":"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/","og_locale":"nb_NO","og_type":"article","og_title":"Direktepost blir stadig sterkere - Two Sides","og_description":"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.","og_url":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/","og_site_name":"Two Sides","article_published_time":"2024-04-23T15:37:51+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"Admin","Ansl. lesetid":"3 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#article","isPartOf":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/"},"author":{"name":"Admin","@id":"https:\/\/twosides.info\/no\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24"},"headline":"Direktepost blir stadig sterkere","datePublished":"2024-04-23T15:37:51+00:00","mainEntityOfPage":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/"},"wordCount":517,"commentCount":0,"publisher":{"@id":"https:\/\/twosides.info\/no\/#organization"},"image":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg","articleSection":["Uncategorized"],"inLanguage":"nb-NO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/","url":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/","name":"Direktepost blir stadig sterkere - Two Sides","isPartOf":{"@id":"https:\/\/twosides.info\/no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#primaryimage"},"image":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg","datePublished":"2024-04-23T15:37:51+00:00","description":"En rekke ny forskning har vist at direktereklame ikke bare har blitt mer effektiv, men at folk ogs\u00e5 foretrekker den.","breadcrumb":{"@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#primaryimage","url":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2024\/04\/Direct-Mail-Goes-From-Strength-To-Strength.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/twosides.info\/no\/direktepost-blir-stadig-sterkere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twosides.info\/no\/"},{"@type":"ListItem","position":2,"name":"Direktepost blir stadig sterkere"}]},{"@type":"WebSite","@id":"https:\/\/twosides.info\/no\/#website","url":"https:\/\/twosides.info\/no\/","name":"Two Sides","description":"","publisher":{"@id":"https:\/\/twosides.info\/no\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twosides.info\/no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/twosides.info\/no\/#organization","name":"Two Sides","url":"https:\/\/twosides.info\/no\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/twosides.info\/no\/#\/schema\/logo\/image\/","url":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","width":93,"height":121,"caption":"Two Sides"},"image":{"@id":"https:\/\/twosides.info\/no\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/twosides.info\/no\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24","name":"Admin","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","caption":"Admin"},"sameAs":["https:\/\/twosides.info\/"],"url":"https:\/\/twosides.info\/no\/author\/twosides_dmin\/"}]}},"_links":{"self":[{"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/posts\/8326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/comments?post=8326"}],"version-history":[{"count":0,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/posts\/8326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/media\/2515"}],"wp:attachment":[{"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/media?parent=8326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/categories?post=8326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twosides.info\/no\/wp-json\/wp\/v2\/tags?post=8326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}