{"id":8386,"date":"2023-10-24T15:35:04","date_gmt":"2023-10-24T15:35:04","guid":{"rendered":"https:\/\/twosides.info\/magasiner-vender-tilbake-til-papirutgaver\/"},"modified":"2023-10-24T15:35:04","modified_gmt":"2023-10-24T15:35:04","slug":"magasiner-vender-tilbake-til-papirutgaver","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/magasiner-vender-tilbake-til-papirutgaver\/","title":{"rendered":"Magasiner vender tilbake til papirutgaver"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En rekke ikoniske magasiner, kataloger og til og med lokalaviser gjenoppliver papirutgavene sine for \u00e5 n\u00e5 m\u00e5lgruppene p\u00e5 mer relevante og spennende m\u00e5ter. Enten det gjelder globale motemagasiner, luksuskataloger eller lokaldrevne aviser, oppdager folk p\u00e5 nytt hvor effektivt papir er for \u00e5 skape en dyp forbindelse med mennesker.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elle Magazine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fire \u00e5r etter at det sist ble utgitt p\u00e5 papir, har det globale motemediemerket vendt tilbake til papir i Australia, etter en oppblomstring i salget av trykte magasiner og tilh\u00f8rende annonseinntekter. Jane Huxley, administrerende direkt\u00f8r i magasinets utgiver, Are Media, sier at det er to hovedfaktorer som ligger bak beslutningen: den varige merkevarekraften magasiner har i \u00f8konomisk krevende tider, og forbrukernes reaksjon p\u00e5 \u00abden digitale flommen\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abFolk reagerer p\u00e5 denne flommen av digitalt innhold ved \u00e5 lene seg tilbake og si: \u00abHei, jeg vil bare at noen skal kuratere det for meg\u00bb,\u00bb sa hun. \u00abJeg vil bare at noen skal gj\u00f8re jobben med \u00e5 hjelpe meg \u00e5 forst\u00e5 hva som er relevant, kontekstuelt og ekte.\u00bb Luksussegmentet elsker papir. De liker ogs\u00e5 \u00e5 n\u00e5 m\u00e5lgruppene v\u00e5re gjennom de digitale nettstedene og sosiale medier, men de elsker tykke, glansede sider mer enn noen andre.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>NME Magazine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Etter \u00e5 ha stanset papirutgaven for fem \u00e5r siden til fordel for en heldigital tiln\u00e6rming, har den legendariske musikkpublikasjonen NME vendt tilbake til papir. I l\u00f8pet av sommeren begynte det multimediale merket \u00e5 utgi trykte utgaver annenhver m\u00e5ned for \u00e5 presentere sin f\u00f8rsteklasses journalistikk og befeste sin status som verdens fremste destinasjon for musikk og popkultur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPapir har alltid v\u00e6rt en hj\u00f8rnestein i merkevaren NME, og vi er begeistret over \u00e5 kunne kunngj\u00f8re at en ikonisk publikasjon vender tilbake\u00bb, sa Holly Bishop, Chief Operating &amp; Commercial Officer i NME Networks. \u00abDet nye globale magasinet v\u00e5rt vil samle det aller beste fra NME, l\u00f8fte frem nye artister og band og v\u00e6re den autoritative stemmen innen popkultur.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Neiman Marcus Catalogue<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Etter nyheten om at Boden har innr\u00f8mmet at en reduksjon i katalogens omfang bidro til en nedgang i selskapets utvikling, og at de ville bringe den popul\u00e6re publikasjonen tilbake, revurderer en rekke andre detaljhandelsmerker sitt forhold til kataloger. I USA \u00f8ker forhandlere som Neiman Marcus og Nordstrom investeringene i det fysiske salgsverkt\u00f8yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mens Nordstrom \u00f8ker mengden kataloger de produserer og distribuerer, produserer Neiman Marcus faktisk tre versjoner av katalogen, blant annet en innbundet bok for sine mest eksklusive kunder og en p\u00e5kostet utgave med mykt omslag for kunder i mellomsegmentet. \u00abSelv om digitale kanaler kan v\u00e6re effektive, vises de alle p\u00e5 en skjerm\u00bb, sa Stefanie Cortes, Director of Strategic Analysis and Business Development i RRD, til Retail Insider. \u00abPapir er det som skiller dem fra hverandre. Selv om markedsf\u00f8rere m\u00e5 finne den kombinasjonen av kanaler som gir riktig balanse, er papir fortsatt et unikt og interessant middel for \u00e5 skape kontakt med forbrukerne.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lokalaviser<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Papir vender ogs\u00e5 tilbake p\u00e5 lokalt niv\u00e5, ettersom utgivere og lesere p\u00e5 nytt oppdager evnen til \u00e5 skape sterke b\u00e5nd til lokalsamfunn og presentere innhold som er sv\u00e6rt relevant for leserne. Ett eksempel er Barnet Post, som kommer tilbake p\u00e5 papir fra desember. Etter at avisen gikk over til nett i mars 2022, oppdaget utgiverne at den heldigitale tiln\u00e6rmingen begrenset lesertallet og gjennomslagskraften. Derfor bestemte de seg for \u00e5 trykke og distribuere 15 000 gratis eksemplarer hver m\u00e5ned i supermarkeder og p\u00e5 m\u00f8teplasser i lokalsamfunn over hele bydelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I et \u00e5pent brev til avisens lesere skrev redakt\u00f8r David Floyd: \u00abVi mener at lokale nyheter er sv\u00e6rt viktige for demokratiet, fordi de gir dere informasjonen dere trenger for \u00e5 forst\u00e5 hva kommunen og andre offentlige etater gj\u00f8r \u2013 og for \u00e5 delta i den demokratiske prosessen. Vi mener ogs\u00e5 at lokale nyhetspublikasjoner spiller en viktig rolle ved \u00e5 hjelpe dere med \u00e5 forst\u00e5 hva som skjer i n\u00e6romr\u00e5det \u2013 og ved \u00e5 l\u00f8fte frem stemmene til dem som ellers ikke ville blitt h\u00f8rt.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En rekke ikoniske magasiner, kataloger og til og med lokalaviser gjenoppliver papirutgavene sine for \u00e5 n\u00e5 m\u00e5lgruppene p\u00e5 mer relevante og spennende m\u00e5ter. Enten det gjelder globale motemagasiner, luksuskataloger eller lokaldrevne aviser, oppdager folk p\u00e5 nytt hvor effektivt papir er for \u00e5 skape en dyp forbindelse med mennesker. Elle Magazine Fire \u00e5r etter at det [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magasiner vender tilbake til papirutgaver - Two Sides<\/title>\n<meta name=\"description\" content=\"Ikoniske magasiner, kataloger og lokalaviser gjenoppliver papirutgavene sine for \u00e5 n\u00e5 ut til m\u00e5lgruppene sine p\u00e5 mer relevante og spennende m\u00e5ter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/magasiner-vender-tilbake-til-papirutgaver\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magasiner vender tilbake til papirutgaver - 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