{"id":8408,"date":"2024-02-19T16:56:58","date_gmt":"2024-02-19T16:56:58","guid":{"rendered":"https:\/\/twosides.info\/papiret-gar-seirende-ut-av-parlamentsdebatt\/"},"modified":"2024-02-19T16:56:58","modified_gmt":"2024-02-19T16:56:58","slug":"papiret-gar-seirende-ut-av-parlamentsdebatt","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/papiret-gar-seirende-ut-av-parlamentsdebatt\/","title":{"rendered":"Papiret g\u00e5r seirende ut av parlamentsdebatt"},"content":{"rendered":"\n

Two Sides hadde en sentral rolle i en prestisjefylt debatt om trykt kontra digitalt innhold i Portcullis House.<\/strong><\/p>\n\n\n\n

Jonathan Tame, administrerende direkt\u00f8r i Two Sides, hadde en sentral rolle i en nylig parlamentsdebatt sponset av Independent Print Industries Association (IPIA). Dette prestisjefylte arrangementet ble holdt i Portcullis House, vis-\u00e0-vis parlamentsbygningen, og samlet to eksperter p\u00e5 trykk og to p\u00e5 digitale medier for \u00e5 debattere p\u00e5standen om at \u00abTrykt papir er det foretrukne dokumentasjonsmediet, samtidig som det er et b\u00e6rekraftig format for markedskommunikasjon\u00bb.<\/p>\n\n\n\n

Ved siden av Jonathan p\u00e5 trykksiden sto Richard Pepper, grunnleggeren av gratulasjonskortselskapet Funky Pigeon, mens John Booth, grunnleggeren av det b\u00e6rekraftige IT-konsulentselskapet Carbon3IT, og Emma Newman, Chief Revenue Officer EMEA i det digitale reklameselskapet PubMatic, argumenterte for digitale medier.<\/p>\n\n\n\n

Debatten begynner<\/h3>\n\n\n\n

Med den konservative peer-en baronesse Sater som ordstyrer begynte debatten med en h\u00e5ndsopprekning blant de tilstedev\u00e6rende for \u00e5 se hvem som st\u00f8ttet og motsatte seg p\u00e5standen. I denne f\u00f8rste opptellingen st\u00f8ttet 46 personer p\u00e5standen, mens 24 var imot \u2013 en sterk start for papiret. Deretter begynte selve debatten, og hver taler fikk like lang tid til \u00e5 fremf\u00f8re sine argumenter.<\/p>\n\n\n\n

F\u00f8rst ut var Richard Pepper, som var en tydelig forkjemper for trykksaker. Han snakket om hvordan trykksaker styrker l\u00e6ring og informasjonslagring, og viste til at mange studenter foretrekker \u00e5 l\u00e6re ved hjelp av trykte b\u00f8ker fremfor digitale medier.<\/p>\n\n\n\n

\u00abN\u00e5r du leser digitalt, tar du bare til deg rundt 500 ord f\u00f8r du blir distrahert\u00bb, sa han. \u00abTrykksaker gir en dypere l\u00e6ringsopplevelse.\u00bb<\/p>\n\n\n\n

Etter Richard fokuserte John Booth p\u00e5 effektiviteten og den enkle distribusjonen av digitale medier. Han underbygget argumentet sitt med at mange sektorer, fra bank og juss til markedsf\u00f8ring og medier, hadde digitalisert st\u00f8rstedelen av virksomheten og dokumentasjonsarbeidet sitt.<\/p>\n\n\n\n

\u00abAlle fordelene ved trykksaker finnes ogs\u00e5 i digitale medier\u00bb, sa han. \u00abDe har revolusjonert mange bransjer og tilbyr oppdateringer i sanntid, slik at informasjonen er aktuell og relevant.\u00bb<\/p>\n\n\n\n

Two Sides tar ordet<\/h3>\n\n\n\n

Deretter reiste Jonathan Tame seg for \u00e5 fremf\u00f8re milj\u00f8argumentene for trykksaker, med utgangspunkt i tre vanlige myter knyttet til papirproduksjon og -bruk: at papirl\u00f8se l\u00f8sninger vil redde tr\u00e6rne, at papir er sl\u00f8sing og havner p\u00e5 s\u00f8ppelfyllinger, og at papirproduksjon bruker store mengder vann.<\/p>\n\n\n\n

Ved \u00e5 vise til en rekke fakta som effektivt avliver hver av mytene \u2013 blant annet at europeiske skoger vokser med et areal tilsvarende 1 500 fotballbaner hver dag, og at papir har en gjenvinningsgrad p\u00e5 71 prosent \u2013 gikk Jonathan videre til de bekymringsfulle milj\u00f8utfordringene knyttet til \u00f8kningen i digitale medier.<\/p>\n\n\n\n

\u00abMilj\u00f8p\u00e5virkningen fra den stadig mer digitale verdenen v\u00e5r kan ikke ignoreres\u00bb, sa han. \u00abIKT-bransjen st\u00e5r for 5\u20139 prosent av det globale energiforbruket, og det ansl\u00e5s at den kan st\u00e5 for 14 prosent av de globale utslippene innen 2050.\u00bb<\/p>\n\n\n\n

Som siste taler im\u00f8teg\u00e5te Emma Newman noen av Jonathans milj\u00f8argumenter ved \u00e5 p\u00e5peke at de fleste datasentre drives med fornybar energi, og at digitale medier ikke medf\u00f8rer transportkostnader, noe som gj\u00f8r dem mer b\u00e6rekraftige. Deretter snakket hun om det st\u00f8rre bildet og hevdet at digitale medier driver \u00f8konomien fremover ved \u00e5 gj\u00f8re det mulig for bedrifter og veldedige organisasjoner \u00e5 \u00f8ke kjennskapen til seg selv og utvikle virksomhetene sine.<\/p>\n\n\n\n

Erfaring fra virkeligheten<\/h3>\n\n\n\n

\u00abN\u00e5r en by blir brent ned, og offentlige institusjoner blir brent ned, finnes det ingen trygg havn for trykte kopier [av dokumenter]. Takk Gud for at folk som m\u00e5tte flykte fra landet, ikke m\u00e5tte ta med seg passet eller vitnem\u00e5let sitt \u2013 de kunne ha det p\u00e5 telefonen, digitalt. N\u00e5r det gjelder et dokumentasjonsmedium, er jeg derfor definitivt for digitale medier.\u00bb<\/p>\n\n\n\n

Til tross for dette overbevisende innlegget ble p\u00e5standen vedtatt til fordel for trykksaker, med et \u00f8kt flertall.<\/p>\n\n\n\n

For mer informasjon om IPIA, g\u00e5 til ipia.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Two Sides hadde en sentral rolle i en prestisjefylt debatt om trykt kontra digitalt innhold i Portcullis House. Jonathan Tame, administrerende direkt\u00f8r i Two Sides, hadde en sentral rolle i en nylig parlamentsdebatt sponset av Independent Print Industries Association (IPIA). Dette prestisjefylte arrangementet ble holdt i Portcullis House, vis-\u00e0-vis parlamentsbygningen, og samlet to eksperter p\u00e5 […]<\/p>\n","protected":false},"author":1,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nPapiret g\u00e5r seirende ut av parlamentsdebatt - Two Sides<\/title>\n<meta name=\"description\" content=\"Jonathan Tame, administrerende direkt\u00f8r i Two Sides, hadde en sentral rolle i en nylig parlamentsdebatt i regi av Independent Print Industries Association.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/papiret-gar-seirende-ut-av-parlamentsdebatt\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Papiret g\u00e5r seirende ut av parlamentsdebatt - 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