{"id":8409,"date":"2024-09-24T13:14:02","date_gmt":"2024-09-24T13:14:02","guid":{"rendered":"https:\/\/twosides.info\/hva-er-papirisering\/"},"modified":"2024-09-24T13:14:02","modified_gmt":"2024-09-24T13:14:02","slug":"hva-er-papirisering","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/hva-er-papirisering\/","title":{"rendered":"Hva er \u00abpapirisering\u00bb?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Prosessen med \u00e5 bytte ut emballasje av plast med fiberbaserte materialer har n\u00e5 f\u00e5tt et navn. Men hva betyr det egentlig?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det har dukket opp et nytt ord i trykk- og emballasjeindustrien. Enten det brukes p\u00e5 agendaen i styrem\u00f8ter eller i diskusjoner p\u00e5 bransjearrangementer, blir \u00abpapirisering\u00bb omtalt som den nyeste trenden innen emballasje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPapirisering\u00bb defineres som \u00f8kt bruk av papirbaserte materialer, ofte gjennom overgang fra fossile materialer, og man kan derfor hevde at \u00abpapirisering\u00bb har eksistert i flere \u00e5r. Prosessen med \u00e5 bytte ut plast med fiberbaserte materialer har dominert emballasjeindustrien, og supermarkedhyllene er n\u00e5 fulle av mat-, drikke- og FMCG-produkter som oppbevares og presenteres i resirkulerbar og komposterbar papir- og kartongemballasje. Og trenden kommer ikke til \u00e5 forsvinne med det f\u00f8rste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Et hett tema<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d8kningen i papirisering \u2013 eller \u00abpapirfisering\u00bb \u2013 var sv\u00e6rt tydelig under London Packaging Week 2024, der samtalene blant annet dreide seg om bruk av papir i sekund\u00e6remballasje, som strekkfilm, klebeteip og emballasjematerialer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blant de mange fiberbaserte sekund\u00e6rl\u00f8sningene som ble vist frem, var Seaman Papers SeaStretch, et manuelt innpakningsmateriale som ogs\u00e5 kan brukes som fyllmateriale til \u00e5 stappe esker, fylle tomrom og gi st\u00f8tdempende beskyttelse. SeaStretch er fremstilt av papir fra ansvarlig forvaltede skoger og har en strekkevne p\u00e5 rundt 30 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et annet interessant materiale under arrangementet var Ranpaks RecyCold climaliner, et resirkulerbart, fornybart og biologisk nedbrytbart papirbasert produkt som gir b\u00e6rekraftig temperaturbeskyttelse for temperaturf\u00f8lsomme mat- og drikkevarer i opptil 48 timer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Et marked i vekst<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det mest synlige resultatet av papirisering finner man naturligvis i prim\u00e6remballasje, og antallet merkevarer og produkter som g\u00e5r over til papir og kartong, \u00f8ker fra dag til dag. Blant de nyeste akt\u00f8rene som har gjort dette, er Amazon, som erstatter plastbobleplasten i konvoluttene sine med beskyttende papirf\u00f4r, og Marks &amp; Spencer, som bruker papirbasert emballasje til hvitl\u00f8ksbaguettene sine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denne \u00f8kte ettersp\u00f8rselen etter papirbaserte materialer utvider markedet for biologisk nedbrytbar og komposterbar emballasje. En fersk rapport fra Smithers konkluderte med at det globale markedet forventes \u00e5 vokse med en \u00e5rlig sammensatt vekstrate p\u00e5 8,8 % frem til 2029, og n\u00e5 utrolige 11,7 millioner tonn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abForbruket av biologisk nedbrytbare og komposterbare polymerer til emballasje vil fortsette \u00e5 vokse raskere enn petrokjemisk baserte termoplastiske materialer\u00bb, heter det i rapporten. \u00abEttersp\u00f8rselen drives av et \u00f8kende \u00f8nske blant forbrukere, merkevareeiere og myndigheter om \u00e5 erstatte fossilbasert engangsplast med mer b\u00e6rekraftige emballasjealternativer.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kjernen i saken<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det finnes naturligvis mange forretningsmessige fordeler ved \u00e5 papirbasere emballasjen, og flere rapporter konkluderer med at overgang til fiberbasert emballasje ikke bare er bra for en merkevares omd\u00f8mme, men ogs\u00e5 for bunnlinjen. En unders\u00f8kelse gjennomf\u00f8rt av GlobalData i 2023 viste at 74 % av forbrukerne er villige til \u00e5 betale mer for milj\u00f8vennlig emballasje, mens unders\u00f8kelsen Two Sides European Packaging Preferences 2020 viste at 46 % av respondentene handler mer hos forhandlere som fjerner plast fra emballasjen sin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For dem som arbeider med emballasje hver eneste dag, er kanskje ikke trenden med papirisering noe nytt. Men det at den n\u00e5 har f\u00e5tt et navn, betyr at selskaper over hele verden tar emballasjens b\u00e6rekraft sv\u00e6rt alvorlig. Og det er sv\u00e6rt positivt, b\u00e5de for bransjen og verden generelt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prosessen med \u00e5 bytte ut emballasje av plast med fiberbaserte materialer har n\u00e5 f\u00e5tt et navn. Men hva betyr det egentlig? Det har dukket opp et nytt ord i trykk- og emballasjeindustrien. Enten det brukes p\u00e5 agendaen i styrem\u00f8ter eller i diskusjoner p\u00e5 bransjearrangementer, blir \u00abpapirisering\u00bb omtalt som den nyeste trenden innen emballasje. \u00abPapirisering\u00bb defineres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hva er \u00abpapirisering\u00bb? - Two Sides<\/title>\n<meta name=\"description\" content=\"Prosessen med \u00e5 bytte ut plastemballasje med fiberbaserte materialer har n\u00e5 f\u00e5tt et navn. 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