{"id":8424,"date":"2024-03-18T14:12:15","date_gmt":"2024-03-18T14:12:15","guid":{"rendered":"https:\/\/twosides.info\/sporsmal-og-svar-med-andy-barnetson-cpi\/"},"modified":"2024-03-18T14:12:15","modified_gmt":"2024-03-18T14:12:15","slug":"sporsmal-og-svar-med-andy-barnetson-cpi","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/sporsmal-og-svar-med-andy-barnetson-cpi\/","title":{"rendered":"Sp\u00f8rsm\u00e5l og svar med Andy Barnetson, CPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u00abHvis vi kommuniserer effektivt, har vi alle muligheter for vekst.\u00bb<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andy Barnetson, direkt\u00f8r for konkurransekraft i Confederation of Paper Industries (CPI), presenterer de viktigste trendene i emballasjeindustrien og hvordan den kan forbedres ytterligere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hvor sterk er trenden med at selskaper g\u00e5r fra engangsemballasje i plast til mer b\u00e6rekraftige materialer som papir?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det er en trend, men det er vanskelig \u00e5 sette tall p\u00e5 den fordi den kan v\u00e6re ambisi\u00f8s. Store merkevarer og detaljhandlere \u00f8nsker \u00e5 g\u00e5 bort fra engangsplast, men vi har enn\u00e5 ikke sett noen endringer i stor skala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En av endringene som har v\u00e6rt betydelige, er vaskemiddeltabletter. Mange store merkevarer har g\u00e5tt bort fra plast og bruker for eksempel innovasjoner som clip lock fra Fairy. Kartongeskene er utformet for \u00e5 t\u00e5le fuktighet, og det er n\u00e5 relativt vanskelig \u00e5 finne plastbokser med vaskemiddeltabletter til kl\u00e6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Er det ett omr\u00e5de innen emballasje der dere enn\u00e5 ikke har sett en stor overgang til b\u00e6rekraftig emballasje?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mange produkter innen FMCG bruker fortsatt mye plast. Plastens praktiske egenskaper og tilsynelatende attraktivitet har f\u00f8rt til at det har kommet mye plast i butikkhyllene v\u00e5re de siste ti\u00e5rene. Generelt finnes det et stort potensial innen FMCG for \u00e5 bruke mer b\u00e6rekraftig emballasje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under nedstengningen \u00f8kte netthandelen kraftig, men n\u00e5 er den p\u00e5 vei ned igjen. Derfor ser b\u00f8lgepappindustrien etter muligheter, og overgangen fra plast til papir gir store muligheter for vekst. Men innen hvilke kategorier? Det kan v\u00e6re hvilke som helst. Vi venter p\u00e5 \u00e5 se hva emballasjeteknologene kan utvikle i kartong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hva kan emballasjeindustrien gj\u00f8re for \u00e5 bli mer b\u00e6rekraftig?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det er ikke mye man kan gj\u00f8re med kartongemballasje for \u00e5 gj\u00f8re den enda bedre for milj\u00f8et, men det finnes alltid et visst, om enn begrenset, rom for forbedring \u2013 gjenvinningsgraden v\u00e5r er p\u00e5 over 80 prosent. En \u00f8kning i gjenvinningsgraden vil komme gjennom endringer i prosessene og i myndighetenes politikk for innsamling ved husstanden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et omr\u00e5de der industrien kan forbedre seg, er avkarbonisering. B\u00f8lgepappindustrien har allerede redusert karbonutslippene sine med rundt 75 prosent de siste 30 \u00e5rene. Avkarboniseringen i papirfabrikkene har v\u00e6rt sv\u00e6rt vellykket, men det er fortsatt mulig \u00e5 komme lenger, s\u00e5 det er der vi vil rette oppmerksomheten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hvordan ser du for deg at fremtiden vil utvikle seg for emballasjeindustrien?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi har sett at volumene har g\u00e5tt ned sammenlignet med tidligere, men de vil komme tilbake. Betyr det mer emballasje? Ikke n\u00f8dvendigvis. Det betyr bedre emballasje. Det betyr at industrien samarbeider med organisasjoner som v\u00e5r og Two Sides, i samr\u00e5d med myndighetene, for \u00e5 finne den riktige veien videre. Det betyr bedre kommunikasjon og forst\u00e5else av hverandres st\u00e5steder, enten det gjelder materialer eller sektorer i forsyningskjeden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volumene vil alts\u00e5 \u00f8ke, men enda viktigere er det at vi f\u00e5r bedre emballasje over hele linjen. Det ligger gode tider foran oss, men ogs\u00e5 noen utfordringer knyttet til lovgivningen i Storbritannia og EU. Men hvis vi kommuniserer effektivt, har vi alle muligheter for ytterligere vekst n\u00e5r folk g\u00e5r fra engangsplast til papir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du finner mer informasjon om Confederation of Paper Industries p\u00e5 <a href=\"http:\/\/www.paper.org.uk\" target=\"_blank\" rel=\"noopener\">www.paper.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abHvis vi kommuniserer effektivt, har vi alle muligheter for vekst.\u00bb Andy Barnetson, direkt\u00f8r for konkurransekraft i Confederation of Paper Industries (CPI), presenterer de viktigste trendene i emballasjeindustrien og hvordan den kan forbedres ytterligere. Hvor sterk er trenden med at selskaper g\u00e5r fra engangsemballasje i plast til mer b\u00e6rekraftige materialer som papir? Det er en trend, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sp\u00f8rsm\u00e5l og svar med Andy Barnetson, CPI - Two Sides<\/title>\n<meta name=\"description\" content=\"Andy Barnetson, administrerende direkt\u00f8r med ansvar for konkurranseevnen i CPI, presenterer de viktigste trendene i emballasjeindustrien og hvordan den kan videreutvikles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/sporsmal-og-svar-med-andy-barnetson-cpi\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sp\u00f8rsm\u00e5l og svar med Andy Barnetson, CPI - 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