{"id":8430,"date":"2023-04-27T15:54:20","date_gmt":"2023-04-27T15:54:20","guid":{"rendered":"https:\/\/twosides.info\/royal-mail-marketreach-lanserer-bransjens-forste-livslopsstudie-og-avdekker-postens-sirkulaere-fordel\/"},"modified":"2023-04-27T15:54:20","modified_gmt":"2023-04-27T15:54:20","slug":"royal-mail-marketreach-lanserer-bransjens-forste-livslopsstudie-og-avdekker-postens-sirkulaere-fordel","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/royal-mail-marketreach-lanserer-bransjens-forste-livslopsstudie-og-avdekker-postens-sirkulaere-fordel\/","title":{"rendered":"Royal Mail Marketreach lanserer bransjens f\u00f8rste livsl\u00f8psstudie og avdekker \u00abpostens sirkul\u00e6re fordel\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketreach.co.uk\/\" target=\"_blank\" rel=\"noopener\">Marketreach<\/a>, markedsf\u00f8ringseksperten innen kommersiell post, lanserer en ny, bransjeledende studie av den kommersielle postens milj\u00f8p\u00e5virkning. <a href=\"https:\/\/www.marketreach.co.uk\/mail-sustainability?cid=MR0423_MSC_SS_04\" target=\"_blank\" rel=\"noopener\">Livsl\u00f8psvurderingen<\/a> (LCA*) gir et grundig innblikk i hvert enkelt element og st\u00f8ttes av en sl\u00e5ende, ny kreativ kampanje med fokus p\u00e5 \u00abpostens sirkul\u00e6re fordel\u00bb og hvordan post kan bidra til en sirkul\u00e6r og regenerativ \u00f8konomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den nye unders\u00f8kelsen, som er gjennomf\u00f8rt av milj\u00f8ekspertene i WSP p\u00e5 oppdrag fra Marketreach, har resultert i en fullstendig livsl\u00f8psvurdering av postens karbonavtrykk. Dette er f\u00f8rste gang Marketreach har unders\u00f8kt hvert enkelt element i dybden \u2013 fra skogens opprinnelse til endt levetid, via stadiene for behandling, design, produksjon og levering. Studien viser at post kan bidra til en sirkul\u00e6r \u00f8konomi og v\u00e6re en del av en effektiv markedsf\u00f8ringsmiks dersom man benytter alle muligheter til \u00e5 regenerere, tenke nytt, redusere, gjenbruke og resirkulere.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><em>Ny bransjeledende studie fra WSP og Marketreach vurderer postens totale karbonavtrykk gjennom hele livsl\u00f8pet og dens bidrag til en sirkul\u00e6r \u00f8konomi<\/em><\/li>\n\n\n<li><em>Interaktivt nettbasert verkt\u00f8y fra Marketreach gj\u00f8r det mulig for brukere av kommersiell post \u00e5 beregne karbonp\u00e5virkningen fra ulike formater gjennom hele leverand\u00f8rkjeden<\/em><\/li>\n\n\n<li><em>En modig og nyskapende kreativ kampanje, inkludert direktereklame og utend\u00f8rsreklame (OOH), lanseres i dag, og gjennom hele planleggings- og leveringsprosessen har teamene tatt hensyn til milj\u00f8et<\/em><em>.<\/em><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u00e6rekraftig og modig kreativ kampanje<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For \u00e5 st\u00f8tte den grundige unders\u00f8kelsen og arbeidet mot milj\u00f8messig b\u00e6rekraft lanseres i dag en kreativ kampanje for Marketreach fra MSQ\/Sustain, med fargerikt og modig kreativt innhold i direktereklame, utend\u00f8rsreklame, sosiale medier, e-post, s\u00f8k, display, YouTube og fagmedier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gjennom hele planleggingen og gjennomf\u00f8ringen av kampanjen tok teamet hensyn til milj\u00f8et, blant annet ved \u00e5 filme i studio og bruke arkivopptak i stedet for \u00e5 filme utend\u00f8rs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hjelper markedsf\u00f8rere med \u00e5 ta karbonbevisste valg<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For \u00e5 hjelpe markedsf\u00f8ringsteam med \u00e5 ta informerte beslutninger og gj\u00f8re postkampanjer karbonbevisste har Marketreach ogs\u00e5 lansert et interaktivt nettbasert verkt\u00f8y. Verkt\u00f8yet bruker data fra livsl\u00f8psvurderingen og viser karbonavtrykket for hvert trinn i leverand\u00f8rkjeden for 10 av de mest brukte formatene innen kommersiell post. Brukerne kan sammenligne de gjennomsnittlige karbonutslippene fra ulike formater gjennom hele postens livsl\u00f8p, og sammenligne dem med hverdagsprodukter for \u00e5 gi kontekst og bedre forst\u00e5else av p\u00e5virkningen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som et eksempel er den samlede karbonp\u00e5virkningen fra ett standardpostkort i dag 43,61 gCO2e. Det er mindre enn et e-postbrev med et stort vedlegg, som if\u00f8lge Climate Care kan ha et karbonavtrykk p\u00e5 50 gCO2e, og ogs\u00e5 mindre enn p\u00e5virkningen fra en appelsin. Den samlede p\u00e5virkningen fra en stor A4- eller C5-katalog er 445,29 gCO2e, noe som bare er litt mer enn p\u00e5virkningen fra \u00e9n kopp kaffe p\u00e5 15 g.** Verkt\u00f8yet suppleres av en sjekkliste med punkter man b\u00f8r vurdere ved planlegging av en postkampanje, samt en film som er tilgjengelig p\u00e5 nett.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Philip Ricketts, kommersiell direkt\u00f8r i Marketreach, sa:<\/strong> \u00abVed \u00e5 samarbeide med eksperter p\u00e5 livsl\u00f8psvurderinger og hele leverand\u00f8rkjeden for post hjalp WSP oss med \u00e5 forst\u00e5 og identifisere drivkreftene som vil gj\u00f8re det mulig for oss \u00e5 bygge videre p\u00e5 bransjens betydelige fremskritt innen b\u00e6rekraft og legge til rette for fremtidig endring. Men karbon er bare \u00e9n del av bildet. Det er like viktig \u00e5 forst\u00e5 postens bredere milj\u00f8egenskaper. Kampanjen v\u00e5r viser hvordan post kan v\u00e6re en del av en sirkul\u00e6r \u00f8konomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abFokuset v\u00e5rt er enkelt. Vi \u00f8nsker \u00e5 hjelpe brukere av post med \u00e5 ta informerte valg og beslutninger. Derfor har vi, med st\u00f8tte fra trykkeribransjen, utviklet en rekke ressurser som kan hjelpe dem, blant annet en veiledning i beste praksis og v\u00e5rt nye LCA-verkt\u00f8y. Det gjenst\u00e5r fortsatt mye arbeid i hele leverand\u00f8rkjeden for \u00e5 redusere postens milj\u00f8p\u00e5virkning, men arbeidet v\u00e5rt er godt i gang. Sammen med kundene v\u00e5re og trykkeribransjen er vi fast bestemt p\u00e5 \u00e5 fortsette \u00e5 ha en positiv innvirkning p\u00e5 dette viktige omr\u00e5det.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Richard Armstrong, partner i MSQ\/Sustain, sa: <\/strong>\u00abKreativt \u00f8nsket vi \u00e5 utvikle en kampanje som ikke bare skulle skape gjennomslag, men ogs\u00e5 utfordre noen av mytene og misoppfatningene om postens b\u00e6rekraft og legge grunnlaget for et enhetlig budskap i mange \u00e5r fremover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ved \u00e5 utvide \u00abblikket\u00bb slik at hele postens livsl\u00f8p kommer til syne, fra b\u00e6rekraftig skogforvaltning til den endelige resirkuleringen, bruker kampanjen fakta til \u00e5 f\u00e5 oss til \u00e5 revurdere hva post kan v\u00e6re n\u00e5r de riktige b\u00e6rekraftige beslutningene tas p\u00e5 riktig tidspunkt. Vi \u00f8nsker imidlertid at kampanjen skal v\u00e6re mer enn bare informativ \u2013 vi \u00f8nsker at den skal v\u00e6re nyttig. Vi \u00f8nsker at de som bruker eller vurderer \u00e5 bruke kommersiell post, skal ha informasjonen de trenger for \u00e5 ta gode beslutninger \u2013 slik at de fortsatt kan investere i et sv\u00e6rt effektivt og kreativt medium, samtidig som de vet at de minimerer karbonp\u00e5virkningen fra disse valgene og bidrar til en mer sirkul\u00e6r \u00f8konomi.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketreach, markedsf\u00f8ringseksperten innen kommersiell post, lanserer en ny, bransjeledende studie av den kommersielle postens milj\u00f8p\u00e5virkning. Livsl\u00f8psvurderingen (LCA*) gir et grundig innblikk i hvert enkelt element og st\u00f8ttes av en sl\u00e5ende, ny kreativ kampanje med fokus p\u00e5 \u00abpostens sirkul\u00e6re fordel\u00bb og hvordan post kan bidra til en sirkul\u00e6r og regenerativ \u00f8konomi. Den nye unders\u00f8kelsen, som er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Mail Marketreach lanserer bransjens f\u00f8rste livsl\u00f8psstudie og avdekker \u00abpostens sirkul\u00e6re fordel\u00bb - Two Sides<\/title>\n<meta name=\"description\" content=\"Marketreach lanserer en ny, bransjens f\u00f8rste studie av milj\u00f8p\u00e5virkningen fra kommersiell post. 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